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Web Strategy and Development News

Social Media Kit: Homecoming 2015 – Bears Breaking Barriers

2015-10-02 by

Missouri State University alumni, students, faculty, staff and friends are invited to celebrate MSU and all things maroon and white at Homecoming 2015!

Key details

  • What: Homecoming 2015 – Bears Breaking Barriers
  • When: Oct. 11-17, 2015
  • Where: Across campus and in downtown Springfield
  • Who: Missouri State University alumni, students, faculty, staff and community members
  • Sponsors: The Alumni Association and student Homecoming committee

Main events:

  • Bears on the Square
    • Oct. 16-17 in downtown Springfield
  • Homecoming Concert with Earth, Wind & Fire
    • Oct. 16, 8 p.m. in JQH Arena
    • Tickets
  • Breakfast with Boomer
    • Oct. 17, 7:30 a.m. in Juanita K. Hammons Hall
    • Registration
  • Homecoming Parade
    • Oct. 17, 9 a.m. at John Q. Hammons Parkway
    • Community entry registration
  • BearFest Village
    • Oct. 17, 11 a.m. at BearFest Village
  • Missouri State Bears vs. Illinois State Redbirds
    • Oct. 17, 2 p.m. at Plaster Stadium
    • Tickets

Share your story

Help us spread the word about Homecoming to the Missouri State and local communities by sharing it on social media.

We encourage you to join the online conversation during Homecoming by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #BearsHomecoming

Homecoming related social media content posted with #BearsHomecoming will be aggregated and featured through Tagboard. To be featured, users need to:

  • Post to a public account on Facebook, Twitter, Instagram, Google+, Vine or Flickr
  • Include the hashtag #BearsHomecoming

Make your post social media savvy

Tagging tips

  • Tag the post with the official Homecoming hashtag: #BearsHomecoming
  • Whenever applicable, tag:
    • Missouri State University or @MissouriState
    • MarooNation or @MarooNation
    • MSU Student Homecoming or @MoStateHC2015
    • Missouri State Bears or @MOStateFootball
  • If applicable, tag the post with the Bears athletics hashtag: #MSUBears
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: Homecoming

Other tips:

  • When you post to Facebook, boost your status update by sharing it with a photo.
  • Nothing beats a first-hand perspective! If you attend a Homecoming event, consider sharing a photo from or quote about your experience.

Visual assets

Photos cropped for Facebook

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Photos cropped for Twitter

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BwB.Twitter

BwB2.Twitter

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Bots.Twitter

Bears.Square.Twitter

Photos cropped for Instagram

WC.Insta

EWF.Insta
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BwB.Insta

Boomer.Insta

ParadeCheer.Insta

Float.Insta
Band.Insta

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Sample social media posts

Sample tweets

  • Join @MarooNation and @MoStateHC2015 in celebrating the ways Bears have broken barriers at #BearsHomecoming! http://bit.ly/MSUhc15 #SGF
  • Make Homecoming Headquarters your first stop on campus, and get everything you need for #BearsHomecoming weekend: http://bit.ly/HomeHQ15
  • Celebrate #BearsHomecoming and enjoy specials at participating #downtownsgf businesses for Bears on the Square: http://bit.ly/BOTS15 #SGF
  • Don’t miss our #BearsHomecoming concert with the legendary @EarthWindFire Oct. 16 at @JQHArena. Buy tickets: http://bit.ly/EWFC0ncert
  • Join us at a kid-friendly breakfast w/ @MSU_Boomer and guests from @MSUBearsHoops before the #BearsHomecoming parade: http://bit.ly/BfastBoomer
  • Soak in MSU spirit and watch floats, bands, more at the #BearsHomecoming Parade Oct. 17 at 9 a.m. on JQH Pkwy!  #SGF http://bit.ly/BHPArade
  • Tailgate w/ #MSUBears fans and prepare to cheer on @MOStateFootball in @BearfestVillage at 11 a.m. #BearsHomecoming http://bit.ly/BFV1llage
  • Bring the kids to @BearfestVillage and check out the Family Zone north of McDonald Arena.  #BearsHomecoming http://bit.ly/BFV1llage
  • Cheer @MOStateFootball on against the Redbirds Oct. 17 at 2 p.m. in Plaster Stadium! Tix: http://bit.ly/BHFootball #BearsHomecoming #MSUBears

Review our steps for turning a link into a tweet.

Facebook event

Homecoming 2015 has an associated Facebook event; please link to the Facebook event page when appropriate: Homecoming 2015

Sample Facebook posts

Sharing about Homecoming on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • Headline: Celebrate Missouri State and the ways Bears have broken barriers at #BearsHomecoming!
  • URL: https://www.facebook.com/events/499674290195826/

Example 2

  • Caption: Enjoy a family-fun morning including breakfast, a meet and greet with Boomer, and a reading of the book “Where’s Boomer?” before the ‪#‎BearsHomecoming‬ parade Oct. 17.
  • URL: http://bit.ly/1Pa3XfP

Example 3
BFV.Grill.FB

  • Caption: Fans of all ages are invited to join Boomer, the spirit squads and fellow Bears at the BearFest Village! #BearsHomecoming
  • URL: http://bit.ly/1FLBFGB

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Filed Under: Social media, Social media kit Tagged With: facebook, homecoming, Social Media, Social Media Kit, Twitter, web strategy and development

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