Redesigned sports medicine and athletic training website: Tradition, achievement and energy - Web Strategy and Development Blog

The redesigned sports medicine and athletic training website recently launched as part of the Academic Website Project. This is the fourth academic website to receive a full redesign for the mobile-friendly template.

Excellence and opportunity

During the content development phase of the project, the athletic training program’s reputation for excellence repeatedly emerged as a theme. Both faculty and students mentioned:

The program’s long history of accreditation
The high scores graduates tend to earn on the Board of Certification exam
The program’s remarkable job placement rate

These ideas became the focus of the content and are layered throughout the website — in both text and multimedia. This video, which features two sisters who both chose Missouri State’s athletic training program, provides an example:

Keeping students connected

The redesigned website also provides opportunities to showcase the department’s very active digital communication channels. The news feeds from these channels are integrated into the website’s design, and the following channels are available via buttons in the site’s footer:

Introducing a new program

The redesign process coincided with the introduction of a highly anticipated new program within the department of sports medicine and athletic training: the Master of Occupational Therapy. Creating a website for a program in the foundational stage presented an interesting challenge. The vision for the program was represented through photography of the faculty members in their own work spaces, which provides a window through which prospective students may glimpse their own careers.

Selection of occupational therapy photos

Infant grabbing the finger of an occupational therapist

Infant patient with occupational therapist

Occupational therapist with adult patient

Occupational therapist helping a patient brush teeth

Occupational therapist assisting a patient with cooking skills

Site credits

Project lead and content: Lucie Amberg, new media specialist in the office of Web and new media
Design: Abby Isackson, graphic designer in the office of publications
Photography: Jesse Scheve, staff photographer in photo services
Videography: Chris Nagle, videographer in photo services
Editor: Don Hendricks, director of the office of University communications
Implementation: Brian Heaton, content management programmer in the office of Web and new media, with Lucie Amberg and Sara Clark, director of the office of Web and new media, and student coders Brandon Fitzlaff and Max Orlando