Web Strategy and Development Blog

Chorale at inauguration

Culture wins: Five mistakes that made us successful

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About a year ago, Missouri State announced that its Chorale would perform at the 58th presidential inauguration.

Today, we’re sharing a behind-the-scenes look at how the marketing and communications division promoted the group’s trip and performance to Washington, D.C.

Sara Clark, director of web and new media; and Kevin Agee, new media specialist, presented on the topic Oct. 10, 2017 at the HighEdWeb annual conference in Hartford, Connecticut.

Review the presentation slides

Read the HighEdWeb LINK article

Watch video from the presentation

Shoutouts

We’d like to thank these people who helped us promote the experience.

  • The entire web and new media staff
  • Joelle Cannon, district office director, Sen. Roy Blunt
  • Laura Condeluci, communication director, JCCIC
  • Stacey Funderburk, director of publications
  • Dr. Gloria Galanes, former dean of the College of Arts and Letters
  • Robert Gibson, Chorale member
  • Dr. Cameron LaBarr, director of choral studies
  • Giovanni Hernandez, Chorale member
  • Bob Linder, director of photographic services
  • Andrea Mostyn, director of university communications
  • Blake Richter, videographer
  • Michelle Rose, writer-editor, publications
  • Suzanne Shaw, vice president for marketing and communications
  • Clif Smart, Missouri State University president
  • Paige Waltz, digital media assistant, JCCIC
  • Kevin White, photographer and assistant director of photographic services

About Kevin Agee

Kevin Agee is a new media specialist in the offices of university communications and web and new media, where he focuses on promoting the University via social media and other online platforms.