Redesigned kinesiology website: A fresh look for active programs - Web Strategy and Development Blog

The redesigned kinesiology website recently launched. It’s the latest outcome of the Academic Website Project.

Academic websites have a tremendous influence on the college search process. Redesigns provide new content, design and photo/video elements.

Three specific areas we improved on kinesiology were:

Photography

Students in kinesiology undergraduate programs — All five of kinesiology’s undergraduate degree programs have hands-on learning opportunities for students.

Kinesiology has eight overall degree programs. However, the department lacked current photos.

Through several photo sessions, we gave the kinesiology website an appearance overhaul.

Getting new photos creates an accurate depiction of their programs.

Respiratory therapy students during a class. — The respiratory therapy program includes a clinical portion.

Clear application/admission language

We made it easier for future students to major in a kinesiology program.

Each program sub-site has prominent call-to-action (CTA) buttons that aid recruiting efforts. For undergraduate programs:

First, apply to Missouri State
Then, declare your major (to a kinesiology program)

The “Get started” button takes the user to the program’s admission requirements page.

Physical education undergraduate admission requirements page with apply now call-to-action box highlighted — The “Apply now” button takes the user to a
Missouri State University application form.

The application/admission process is a bit different for graduate programs, but the concept we used remained the same.

Track options

Four of kinesiology’s five undergraduate programs include track options or emphasis areas, which are specific areas of focus within the overall program.

We wanted to make these options better known.

Emphasis areas for the recreation, sport and park administration program website — The recreation, sport and park administration program offers four emphasis areas students can pursue.

Track option areas on exercise and movement science program homepage. — Exercise and movement science majors can pursue one of two track options depending on their career goals.

Track options/emphasis areas now have feature blocks that provide more information about that specific area and its outcomes.

Site credits

Project lead and content: Kai Raymer, content strategist in web strategy and development
Photography: Bob Linder, Kevin White and Jesse Scheve, visual media
Videography: Carter Williams, student videographer in web strategy and development
Design: Abby Isackson, graphic designer in editorial and design services
Editors: Sara Clark, director in web strategy and development and Nicki Donnelson, assistant director of university communications
Implementation: Student coders Alyson Jones and Nikki Jenkins along with Brian Heaton, content management programmer/analyst, in web strategy and development
Client: Dr. Sarah McCallister, kinesiology department head

About the Author
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About Kai Raymer

Kai Raymer is a content strategist in the office of web strategy and development. He oversees academic website redesign projects and writes content for the university.