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Welcome Week Video Series

August 22, 2014 by

President Smart

To welcome students back to campus this fall, we worked with President Smart to develop a short Instagram video series. The seven-video series focused on key Welcome Weekend activities and “must-do’s” for new and returning students alike.

See the videos below along with comments from students and others on campus.

Filed Under: Video Tagged With: instagram, new media, production, series, Social Media, Video, welcome week, welcome weekend

YouTube channel redesign

August 11, 2014 by

Missouri State YouTube channel

Missouri State YouTube channelThe office of web and new media recently redesigned the Missouri State YouTube channel to better reflect findings from the marketing research conducted last year.

The redesign mainly consists of a reorganization of content into new playlists to better reflect findings from the marketing research as well as to highlight the tagline Follow Your Passion, Find Your Place.

Why the changes were made

Extensive marketing research recommended that the University focus on the following attributes:

  1. Quality academic programs
  2. Warm community experience
  3. Affordable education

The research also identified certain words and ideas that are closely identified with Missouri State; examples include public affairs, Bears, maroon, affordable, home, and comfortable.

When you now visit the Missouri State YouTube channel, you’ll see that the top two playlists are titled Follow Your Passion and Find Your Place, which places greater emphasis on the University’s tagline. Videos are then placed into the appropriate playlist for the best exposure.

Examples of videos that would fit into each category would be:

  • Follow Your Passion: a video highlighting a student’s academic experiences
  • Find Your Place: a video highlighting a student’s first week on campus, and how they immediately felt part of a community on campus

How do I utilize content on YouTube?

When you’re creating and distributing content, ask yourself the following questions:

  • Is there a video that can help illustrate Missouri State’s commitment to academic success?
  • Is there a video that will convey more about the environment?
  • Are there opportunities to embed videos that correlate with the University’s tagline of Follow Your Passion, Find Your Place?
  • Are there opportunities to use videos that focus on terms that performed well in the marketing research (such as Bears, maroon, affordable, home)?

All videos on the Missouri State YouTube channel are freely available to be shared with others. We highly encourage you to repurpose any relevant videos when you are creating new content.

The two playlists of Follow Your Passion and Find Your Place, or any videos included in those playlists, can be embedded on your website or blog. These videos can also be shared through your social media channels.

Additional resources

To stay up to date with the latest videos being uploaded to the Missouri State Youtube channel, please subscribe to the channel’s RSS feed.

Regular listings of the most recent videos are also shared each month on the Web and New Media Blog.

Filed Under: Social media, Video Tagged With: embed, marketing, media, new media, Redesign, research, Video, YouTube

Monthly video round-up for July 2014

July 31, 2014 by

Tyler Beck

Each month I highlight some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

Getting the juicy details

Grapes – they make jams, wine, juices. But Dr. Wenping Qiu discovered the first grape DNA virus, and he looks to these plants for answers on disease progression.

This video was produced by the office of web and new media for a Mind’s Eye research feature.

Looking beyond the surface to reveal our hidden past

Beauty may be skin deep, but like archaeology, it’s what lies beneath the surface that counts. Dr. Elizabeth Sobel, associate professor of anthropology, investigates local history through material remains.

This video was produced by the office of web and new media for a Mind’s Eye research feature.

Thinking outside the box

Meet Derek – collaborator, innovator, tech-lover.

This video was produced by the office of web and new media for a student spotlight story on recent alum Derek Parker.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.

Filed Under: Video Tagged With: agriculture, anthropology, archaeology, electronic arts, history, mind's eye, mountain grove, new media, new videos, production, research, spotlight, story, student, technology, Video, YouTube

Monthly video round-up for May 2014

June 2, 2014 by

Tyler Beck

Each month I highlight some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

2014 Missouri Public Affairs Hall of Fame

The inaugural Missouri Public Affairs Hall of Fame’s dinner and induction ceremony took place on April 11 at the Oasis Convention Center in Springfield, Mo. The event recognized the first inductees into the Hall of Fame: Harry S. Truman, John C. Danforth and Donald M. Suggs.

This video was produced by the office of web and new media for the Missouri State Magazine coverage of the 2014 Missouri Public Affairs Hall of Fame ceremony.

Student Affairs in Higher Education

We developed our student affairs graduate program to meet the staffing needs of colleges and universities throughout the nation. Our goal is to develop individuals to successfully enter the field of student affairs administration in higher education.

This video was produced by the College of Education.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.

Filed Under: Video Tagged With: education, hall of fame, higher education, new media, new videos, production, Public Affairs, social tips, student affairs, students, Video, YouTube

Monthly video round-up for April 2014

May 2, 2014 by

Each month I highlight some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

#BearGrads: Bright Futures

As graduation approaches, six spring 2014 graduates share about their time at Missouri State University and their bright futures ahead. Congratulations to the Class of 2014!

This video was produced by the office of web and new media for promotion of the Spring 2014 Commencement ceremonies.

Explore A Passion For Adventure

International Business Programs (IBP) allows College of Business students to earn credit toward their degree by partnering with host Universities in other countries that specialize in business education.

This video was produced by the office of web and new media for the College of Business.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.

Filed Under: Video Tagged With: BearGrads, business, commencement, highlight, ibp, international, new media, new videos, production, social tips, students, study away, Video, YouTube

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