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Monthly video round-up for March

April 1, 2014 by

Beginning this month, I will be providing highlights of some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

Spring break immersion trips

Missouri State students with a passion for making a difference stepped out of the classroom and into the community by participating in a spring break immersion trip.

This video was produced by the office of web and new media for the office of community involvement and service.

Stomp Out Hunger

October 26, 2013 marked the culmination in the month-long Stomp Out Hunger shoe drive. This drive brought together local schools, organizations, and businesses to impact others globally.

This video was produced by the office of public affairs.

EMA students volunteer at the Super Bowl

A group of entertainment management majors got the experience of a lifetime this February when they were able to participate in pre-game and post-game events at Super Bowl XLVIII at MetLife Stadium in East Rutherford, NJ.

This video was produced by the office of web and new media for the College of Business.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.

Filed Under: Video Tagged With: business, community engagement, entertainment management, highlight, new media, production, Public Affairs, spring break, Video, volunteer, YouTube

Making of: President Smart’s new year greeting to alumni

January 2, 2014 by Lucie Amberg

Foster Recreation Center

Brainstorming the concept

Last month, the office of Web and new media assisted in creating President Smart’s new year greeting to MarooNation, which contained a video element. Foster Recreation Center

For this video, we produced a new lead-in to What’s New at MSU, which  gave us a chance to promote awareness of President Smart’s Twitter handle (@ClifSmart) and the Missouri State signature brand hashtag, #FollowYourPassion. Additionally, we wanted to highlight President Smart’s “bigger and bolder” theme and use this opportunity to communicate that Missouri State is thriving and growing on multiple levels– with record enrollment, new investments in facilities, cutting edge research and numerous awards.

Choosing the location

Filming of President Smart's video greeting
Setting up the shot in Foster Recreation Center

Due to the current focus on building new facilities, we decided to film in the Foster Recreation Center. With its visionary design, focus on students and flexible opportunities for participation, it truly embodies Missouri State’s future. We also felt that filming at Foster Rec would anticipate 2014′s exciting building projects, such as those funded by the 8 million in gifts recently announced by the MSU Foundation and the new recreation facilities that will be financed by the B.E.A.R. fee.

Highlighting our achievements

Given what a high-achieving year 2013 was, selecting just a few accomplishments was quite a challenge! We knew that academics would be a centerpiece and referenced research from four of the University’s colleges. President Smart specifically mentions the following achievements in the video:

  • Four professors from the College of Health and Human Services and the College of Natural and Applied Sciences who were awarded nearly $400,000 in grant funding to study skin cancer treatment
  • Two professors from the School of Agriculture who have been awarded significant funding to improve grapevines and study a vine disease
  • Two faculty members from the College of Humanities and Public Affairs who were awarded over $20,000 in funding to search for buried steamboats

We also wanted to mention the innovation and drive consistently expressed by the artists, performers and designers in the College of Arts and Letters and the College of Business. While the video’s time constraints made it impossible to call out every creative achievement from 2013, here are just a few to be aware of:

  • A student fashion designer won first place in the Project OR competition, creating an ensemble that the judges said “made our jaws drop… (by being) so much more than we could have imagined.”
  • Student Web series Epilogue won numerous accolades, including second place in the College Television Emmys.
  • We welcomed back a number of high-achieving artistic alumni– John Goodman, Jeff Carney and Gloria Cohen Shomo, to name a few.

The video also provided an opportunity to mention our dedicated athletes, particularly the women’s swim team, which Missouri State ladies swim teambecame the first program in Missouri Valley Conference history to win a sixth consecutive championship. Many of our athletes’ achievements were captured by alumna Stephanie Anderson during her time as a staff photographer for The Standard, and we used one of her photos in President Smart’s greeting.

And naturally we referenced the unique commitment to the community so often displayed by Missouri State students, alumni, faculty and staff- particularly during engagement events such as 2013’s Stomp Out Hunger shoe drive and the Meals-a-Million pack-a-thon.

Looking ahead on social media

Building on the theme of President Smart’s greeting, we invited recipients to share their aspirations for 2014 on social media. We specifically encouraged the use of the University’s signature brand hashtag, #FollowYourPassion, with the hope of connecting the energy surrounding those individual goals to President Smart’s vision of a bigger, bolder future for Missouri State.

 

Filed Under: Social media, Video, web strategy and development Tagged With: hashtags, marketing messages, Video

Video produced to help promote MarooNation Ball

October 7, 2013 by

Ever see Boomer in a tux? Well, you will at the MarooNation Ball on Nov. 2, 2013. Feel free to share this video!

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Filed Under: Video Tagged With: alumni, boomer, foundation, maroonation, maroonation ball, promo, Video, video services

Public affairs commercial

July 18, 2013 by

Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed for the 2013 season, and the third commercial about public affairs is now complete as well.

Public affairs defined

This public affairs commercial strives to describe the mission using terminology and concepts that the community and public can easily understand. The recent marketing research indicates that the mission helps promote the University when we use compelling words and phrases.

[youTubeVideo url=”https://www.youtube.com/watch?v=cw7Axom26jM” width=”600″ height=”367″]

The production was a joint effort between university communications and the office of web and new media.

Please share and use this video

Feel free to incorporate this video into your online and marketing efforts when explaining the University’s public affairs mission. To embed this video on your Web Press site, please follow the how to instructions. If your website is not in Web Press, you can use YouTube’s embed code instead.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Filed Under: Video Tagged With: commercial, marketing, media, Public Affairs, television, Video

Airport ad welcomes keynote speaker for Collaborative Diversity Conference

April 17, 2013 by

Tim Wise

On April 15, 2013, one of the digital advertisements at the Springfield-Branson National Airport was changed to the following video. It will run through April 19, 2013, when the Collaborative Diversity Conference concludes.

[youTubeVideo url=”https://www.youtube.com/watch?v=7TVpBufGias” width=”620″ height=”378″]

This was a special opportunity ad to welcome the Collaborative Diversity Conference keynote speaker, Tim Wise, who is traveling through the airport.

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area. Ad space was purchased through June 30, 2013. At this time, we do not plan to renew the ad space for another year.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Filed Under: Video Tagged With: advertising, airport, conference, convocation, digital display, diversity, marketing, new media, production, speaker, Video

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