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Web Strategy and Development News

Add these tools to your integrated branding practices

2015-02-17 by

To help the campus community represent MSU’s brand with consistency, the Division of Marketing and Communications has updated the Identity Standards and Marketing Toolkit websites.

Filed Under: News Tagged With: branding, identity standards, logos, marketing toolkit

Lessons from CASE VI: Brand consistency, storytelling and institutional longevity

2014-02-07 by Lucie Amberg

The recent CASE VI conference brought up critical points about brand consistency and storytelling in a rapidly evolving higher education landscape.

Filed Under: Uncategorized Tagged With: brand, branding, CASE, CASEVI, greenfield, marketing, smarr, web strategy and development

Branding Banner – MOKABUG 2011

2011-11-21 by

On Nov. 18, Matthew Stublefield and I presented a session called “Branding Banner” at the Missouri Oklahoma Kansas Arkansas Banner Users Group (MOKA BUG). See the presentation slides.

Filed Under: Uncategorized Tagged With: banner, branding, MOKA BUG, presentation, web strategy and development

2011 UCDA Design Conference Takeaways

2011-10-31 by

I attended and presented at the 2011 UCDA Design Conference in Phoenix, AZ on October 16-18, 2011. I wanted to mention a few key takeaways from some of my favorite sessions at the conference.

Filed Under: Uncategorized Tagged With: alumni, brand, branding, collaboration, conference, creativity, design, magazine, marketing, new media, presentation, takeaways, ucda, Video, web strategy and development, wrapup

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