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Social Media Kit: Missouri State Way and United Way Campaigns

October 6, 2016 by

Student reading Enrique's Journey

msuwayblog2016

In the spirit of our Public Affairs mission and collaborative atmosphere, The United Way Campaign and The Missouri State Way Campaign are a combined effort on the Missouri State campus.

Our Missouri State Way Campaign is an opportunity for faculty and staff to support areas of the university. It’s an internal effort specifically focused on the participation of the campus community. All donations, regardless of amount or designation, made by faculty and staff during the fiscal year (July 1 to June 30) count toward the Missouri State Way giving total.

Key details

What: MSU Way and the United Way Campaigns
When: October 5 – November 4, 2016
Where: Missouri State University and Springfield community
Who: Current and retired Missouri State faculty and staff
How: Support Missouri State and the Springfield community

  • Give to Missouri State by making a one-time gift, returning the pledge form, enrolling in payroll deduction, or leave your legacy through bequests and estate planning.
  • Return your United Way pledge form in campus mail to Tami Reed, Internal Audit.

Share your story

The reasons faculty and staff members choose to give are as unique and personal as each individual. Join in the social conversation by sharing your story.

Make your post social media savvy

  • Tag your post with the official Missouri State Way hashtag: #MSUWay
  • Whenever possible tag Missouri State University or @missouristate
  • When applicable, tag Missouri State University Foundation or @FoundationMSU. @UnitedWayOzarks or United Way of the Ozarks
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF
  • Your participation supports our public affairs mission. Use the hashtags #CitizenBear, #givingback, or #LiveUnited whenever possible.
  • To provide a link for more information use http://www.missouristatefoundation.org/facultystaffcampaigns.html
  • When you attend the celebration luncheon, share a photo or quote about your experience.

Visual assets

Facebook images

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Public Affairs statue  lab

Faculty member  classroom

Twitter images

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Public Affairs statue  lab

faculty member  classroom

Instagram

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Public Affairs statue  lab  faculty member  classroom

Sample social media posts

Sample Tweets

  • Give and RSVP for Nov. 4 #MSUWay & @UnitedWayOzarks Celebration Lunch! Free lunch and prizes! http://bit.ly/2dGX7iY
  • Thank you for making a difference in our campus and community! #MSUWay @UnitedWayOzarks #CitizenBearhttp://bit.ly/2dGX7iY
  • Oct. 28 is the last day to give & RSVP for 11/4 #MSUWay & @UnitedWayOzarks Celebration Luncheon! Prize drawing!http://bit.ly/2dGX7iY
  • You can choose any area of @MissouriState to support that is important to you! http://bit.ly/2dGX7iY
  • Join the @MissouriState Way and Make Your Missouri Statement! #MSUWay http://bit.ly/2dGX7iY

Sample Facebook posts

  • Missouri State University faculty and staff are invited to the MSU Way and United Way of the Ozarks Celebration Luncheon in the PSU Ballroom at noon on November 4! It’s a free lunch and we will be giving away some fabulous prizes to participants and attendees. Yes, that’s right – there are some great prizes that you must be present to win!  #MSUWayhttp://bit.ly/2d19oUW
  • Join the Missouri State Way Campaign! Give and make your Missouri Statement through a one-time gift, payroll deduction, or leave your legacy through bequests and estate planning. #MSUWay http://bit.ly/2d19oUW

Filed Under: Social media, Social media kit, web strategy and development Tagged With: campaign, development, msu way, united way

Social Media Campaign Best Practices

November 22, 2011 by

Our office is often asked for guidance and assistance with social media campaigns. Since we often receive questions on how best to begin a social media campaign, I thought it would be helpful to share a list of best practices.

Below you will find key points for achieving the goals of strengthening your web presence, leveraging your existing channels of communication, and connecting your campaign to real world events. While all of the practices below do not apply to everyone, there are many important factors to keep in mind if you are planning on running a social media campaign, and most of these issues apply to your general use of social media as well.

Strengthen your web presence

  • Develop a precise brand (and never, ever stray away from it)
    • Establish a title for your campaign that is used consistently in all materials
    • Create consistent imagery and graphics
    • Create a simple statement of your goals
      • Focus on the benefits to your audience
      • Encourage and reward participation
  • Create a social media presence on Facebook, Twitter, Google+, LinkedIn, YouTube, etc.
    • Include your branding imagery and a short informational description that also encourages fans to like/follow/etc. your social media presence
    • Post all updates and news to your social media presence
      • Include status updates, photos, videos, etc.
      • Post at least twice a week at a minimum
    • Share the burden of posting content with others in your area
    • Schedule a series of unique posts and contests to help generate user-submitted content
    • Schedule a monthly feature article that is more significant than a typical status update
    • Create a Twibbon for fans to overlay on their profile picture on Facebook and Twitter
  • Create a simple website that is used as a hub of information
    • Include widgets, buttons, and links back to your social media presence(s)

Leverage existing channels of communication

  • Work with others on campus to help promote your campaign
    • Find other offices or departments who have a shared interest in the successful outcome of your campaign
    • Request others include ads, widgets, links, etc. from their websites and social media presences pointing back to your campaign
    • Request others to make periodical status updates on their social media presences to help promote your campaign
  • Include advertisements and promotions for your campaign in offline media
    • Include ads for your campaign in any publication materials like magazines, newsletters, etc. produced by you or others who have a vested interest
  • Share major updates with anyone external to the University that has a significant social media presence to assist with content going viral

Connect campaign with real world events

  • Use an event as a launching pad for the campaign
    • Have promotional material on hand to distribute
    • Collect contacts by having prize drawings with peoples’ names and email addresses written down on raffle tickets
  • Add events to a Facebook Page to connect your social media presence with real world events

Share your recommendations

Did I forget something? If you have other recommendations, please share them in the comments below.

Filed Under: Social media, web strategy and development Tagged With: best practices, campaign, content, engagement, facebook, flickr, linkedin, Social Media, twibbon, Twitter, YouTube

CASE awards given for Missouri State web sites

February 18, 2010 by

Missouri State University won eight awards from the Council for Advancement and Support of Education (CASE) District VI during the annual conference in St. Louis.

Headquartered in Washington, D.C., with an office in London, CASE is the professional organization for advancement professionals at all levels who work in alumni relations, communications and development. CASE District VI includes colleges, universities and independent elementary and secondary schools throughout the Midwest, including Colorado, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota and Wyoming.

Of the eight awards, three were given for Missouri State web sites:

newsA gold award was given to Brad Mitchell, new media producer in web and new media; Don Hendricks, director of university communications; Andrea Mostyn, assistant director of university communications; and Nicki Donnelson, public relations specialist in university communications; for Excellence in Multimedia: Web Site for the university’s news web site.

ourpromiseA silver award was given to Lindsay Winchester, web designer in web and new media; Michelle Rose, writer/editor in publications; and Ray Lehnhoff, student developer in web and new media; for Excellence in Multimedia: Web Site for the Our Promise: The Campaign for Missouri State University web site.
Go MaroonA bronze award was given to Veronica Adinegara, senior designer in publications, Tim Bohn, assistant director of athletics communication; Chad Killingsworth, assistant director of web and new media, Sara Clark, director of web and new media, Mitchell and Lehnhoff, for Excellence in Multimedia: Web Site for the Go Maroon web site.

Additionally, a bronze award was given to university relations (which includes web and new media) for Excellence in Institutional Relations: Institutional Branding Campaign for the Go Maroon Campaign.

Congratulations to everyone for a job well done.

Filed Under: web strategy and development Tagged With: awards, campaign, CASE, go maroon, News

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