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Culture wins: Five mistakes that made us successful

October 10, 2017 by admin

Chorale at inauguration

About a year ago, Missouri State announced that its Chorale would perform at the 58th presidential inauguration.

Today, we’re sharing a behind-the-scenes look at how the marketing and communications division promoted the group’s trip and performance to Washington, D.C.

Sara Clark, director of web and new media; and Kevin Agee, new media specialist, presented on the topic Oct. 10, 2017 at the HighEdWeb annual conference in Hartford, Connecticut.

Review the presentation slides

Read the HighEdWeb LINK article

Watch video from the presentation

Hey Mr. @JKCorden, This Is How We Do It at MO State: Bearline Karaoke. Your hat and scarf from @MSU_Choirs Chorale is on the way! #GoMaroon pic.twitter.com/mXg2L2ywK1

— Missouri State (@MissouriState) January 26, 2017

Shoutouts

We’d like to thank these people who helped us promote the experience.

  • The entire web and new media staff
  • Joelle Cannon, district office director, Sen. Roy Blunt
  • Laura Condeluci, communication director, JCCIC
  • Stacey Funderburk, director of publications
  • Dr. Gloria Galanes, former dean of the College of Arts and Letters
  • Robert Gibson, Chorale member
  • Dr. Cameron LaBarr, director of choral studies
  • Giovanni Hernandez, Chorale member
  • Bob Linder, director of photographic services
  • Andrea Mostyn, director of university communications
  • Blake Richter, videographer
  • Michelle Rose, writer-editor, publications
  • Suzanne Shaw, vice president for marketing and communications
  • Clif Smart, Missouri State University president
  • Paige Waltz, digital media assistant, JCCIC
  • Kevin White, photographer and assistant director of photographic services

Filed Under: Social media, web strategy and development Tagged With: chorale, college of arts and letters, inauguration, music

Social Media Kit: Chorale performs at Presidential Inauguration 2017

October 7, 2016 by admin

MSU Chorale with Senator Blunt

The Missouri State University Chorale will perform as the featured choir at the 58th presidential inauguration Jan. 20, 2017 in Washington, D.C. The Joint Congressional Committee on Inaugural Ceremonies, led by Senator Roy Blunt, selected the Chorale. We’ve created these social media assets to celebrate the occasion and to help you share the story.

Key details

Who: Missouri State University Chorale

What: Performing at the 58th presidential inauguration

Where: Washington, D.C.

When: Jan. 20, 2017

Key social media handles and hashtags

Missouri State

  • Website
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • #GoMaroon

Chorale

  • Website
  • Facebook
  • Instagram
  • Twitter
  • YouTube

Joint Congressional Committee on Inaugural Ceremonies (JCCIC)

  • Website
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • #Inauguration2017
  • #January20th

Senator Roy Blunt, head of the 2017 JCCIC

  • Facebook
  • Instagram
  • Twitter

Photo, video and messaging assets

Flickr photo album

Follow the Chorale as they trek from Springfield to the nation’s capital for the inauguration.

Chorale at #Inauguration2017

High-res images

Download these high-resolution images of the Chorale and iconic Missouri State landmarks to use in your publications.

MSU Chorale in D.C.

2016 Chorale group John Q. Hammons Fountain The PSU Bear Carrington Hall

Social media images

Download these pre-cropped images of the Chorale and iconic Missouri State landmarks to use on your social media channels.

Facebook

Chorale Facebook image John Q. Hammons Fountain Facebook image The PSU Bear Facebook image Carrington Hall Facebook imageChorale singing Facebook image

Twitter

Chorale Twitter image John Q. Hammons Fountain Twitter image The PSU Bear Twitter image Carrington Hall Twitter imageChorale singing Twitter image

Instagram

Chorale singing

Video

Sample social media posts

Facebook

  • Congratulations to the @missouristateu Chorale! They’re going to Washington, D.C. to sing at #Inauguration2017. http://bit.ly/msuchorale
  • My friend (tag the person) is going to sing at #Inauguration2017. http://bit.ly/msuchorale
  • The @missouristateu Chorale (@msuchoralstudies) will add some maroon and white to #Inauguration2017. Thanks, @JCCIC! http://bit.ly/msuchorale
  • The @missouristateu Chorale (@msuchoralstudies) has traveled the world. Now they’re going to #Inauguration2017. http://bit.ly/msuchorale
  • The #Inauguration2017 featured performing choir is the @missouristate Chorale. Thanks, @JCCIC! http://bit.ly/msuchorale

Twitter

  • Congratulations to the @MissouriState Chorale! They’re going to Washington, D.C. to sing at #Inauguration2017. http://bit.ly/msuchorale
  • My friend (tag the person) is going to sing at #Inauguration2017. http://bit.ly/msuchorale
  • The @MissouriState Chorale will add some maroon and white to #Inauguration2017. Thanks, @JCCIC! http://bit.ly/msuchorale
  • The @MissouriState Chorale (@MSU_Choirs) has traveled the world. Now they’re going to #Inauguration2017. http://bit.ly/msuchorale
  • The #Inauguration2017 featured performing choir is the @MissouriState Chorale. Thanks, @JCCIC! http://bit.ly/msuchorale

Filed Under: Social media, Social media kit, web strategy and development Tagged With: chorale, music, Social Media, Social Media Kit, web and new media

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