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Social Media Kit: #BearGrads Spring 2016

2016-04-19 by admin

Missouri State University’s spring 2016 commencement ceremonies will take place Friday, May 13, 2016 at JQH Arena.

Key details

What: Spring 2016 commencement
When: Friday, May 13, 2016 at 10 a.m., 1:30 p.m. and 5 p.m.
Where: JQH Arena
Live streaming: livestream.com/mostate
Social media tagboard: tagboard.com/BearGrads/20442
Event website: http://www.missouristate.edu/commencement/spring-2016-commencement.htm

Share your story

Help us celebrate the accomplishments of our graduates by sharing the experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

Tag your posts with the official commencement hashtag: #BearGrads
Tag Missouri State University or @missouristate
Tag your posts with the Springfield, Missouri hashtag: #SGF
If you would like to provide a link for more information on the event, please link to http://www.missouristate.edu/commencement/spring-2016-commencement.htm
When you post to Facebook, boost your status update by sharing with a photo or video.
Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.

Visual assets

Video

Facebook cover photos

Twitter cover photos

Instagram photos

GIFs

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

Congratulations to our #BearGrads! We’re proud of you!
Can’t make it to commencement? Watch the ceremonies live online at http://livestream.com/mostate/ #BearGrads
#BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
What’s your favorite college memory? Share using #BearGrads.
Graduating on Friday? Share your photos from the day using #BearGrads.
See what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Fall 2015 #BearGrads Recap

2015-12-18 by admin

The fall 2015 #BearGrads ceremonies honored 1,501 graduating students on Dec. 11 at JQH Arena.

Digital promotion of #BearGrads 2015

To promote the event, Web and new media utilized a variety of communication strategies, including the development of a social media kit, live social media posts, and live streaming the ceremonies.

Social Media Kit

The #BearGrads social media kit contained a variety of tools that assisted university departments and individuals in sharing their commencement experiences. These items included:

Key details about the ceremonies
Tips for social media-savvy posts
Promotion of the #BearGrads hashtag
Shareable visual assets including video and images pre-cropped for use on Facebook and Twitter
Sample social media posts

Social media and website analytics

Statistics from the five days leading up to and including commencement day:

@MissouriState on Twitter

127 new followers (55 percent increase over #BearGrads fall 2014)
Engagement rate of 4 percent (number of times users interacted with tweets divided by total impressions), up from 1 percent in 2014
231 retweets (328 percent increase)
1,200 favorites (876 percent increase)
52 replies (271 percent increase)
213,700 impressions (163 percent increase)
#BearGrads hashtag report
- 1,162,029 impressions
- 122,320 accounts reached
- Top contributors were @MissouriState (939,500 impressions), @ClifSmart (44,600), and @JQHArena (10,900)

/MissouriStateU on Facebook

190 new fans (68 percent increase)
Engagement rate of 10 percent (up from 5 percent)
494,784 total reach (344 percent increase)
13,373 average reach (92 percent increase)
8,440 stories created via shares (144 percent increase)

#BearGrads pages on MissouriState.edu

The most popular page was the fall 2015 commencement hub, which was viewed 4,271 times in the week leading to May 15. More than half of all traffic came from mobile and tablet devices, representing a small uptick in that category from the fall 2014 ceremony. Other statistics included:

19,173 total page views (7 percent increase)
7,507 unique page views (6 percent increase)
31 seconds average time on pages (same)
4.24 percent bounce rate (Down from 4.95 percent)

Social media post highlights

Twitter

These tweets received the two highest engagement rates of commencement day from the @MissouriState Twitter account.

The post featuring four clever mortarboard designs checked in at 23.5 percent (978 engagements/4,154 impressions), while the wrap-up tweet was 22.6 percent (975/5,340).

"I've got issues – @TheStandard_MSU"

Awesome.#BearGrads pic.twitter.com/XSDuSByEO9

— Missouri State (@MissouriState) December 11, 2015

What a great day. We're so proud. Thank you for joining us today to celebrate 1,501 #BearGrads. pic.twitter.com/R0qQN0v4Pa

— Missouri State (@MissouriState) December 11, 2015

Facebook

The top two Facebook posts of the week separated themselves from the pack.

#BearGrads Video

A video produced by Missouri State Photographic Services reigned supreme as a native upload on Facebook. The post:

Received 914 likes and 99 shares
Reached than than 39,900 people
Viewed 14,000 times

Student speaker photo

The second-most popular post was a photo of student commencement speaker Kathryn Blair, which:

Received 1,300 likes and 94 shares
Reached 33,900 people
Generated 42 comments

Instagram

Missouri State’s Instagram channel shared four photos throughout the day, including one overhead image that displayed the joy #BearGrads felt on their day.

In all, the photos generated 1,668 likes and 12 comments.

Celebrate, #BearGrads! Your future begins now.

A photo posted by Missouri State University (@missouristate) on Dec 11, 2015 at 12:40pm PST

Tagboard

Of course, students drive social media success, and this year was no different. Some highlights of student-submitted social media content that appeared on the #BearGrads Tagboard.

“Oh the places you’ll go” Closed a big chapter in my life this past weekend. Thank you to all my amazing friends and family for supporting me all the way through, couldn’t have done it without you all! Can’t wait to see what’s next! #beargrads #onceabearalwaysabear 🎓🐻🎉 A photo posted by Leslie Byrum (@leslie_byrum) on Dec 15, 2015 at 7:31pm PST

Lil bro done messed around and got himself a bachelors degree. A combination of discipline, hard work, determination, and …consistency can go a long way. Congratulations on the accomplishment, bro. #beargrads #latergram #Clarendon @missouristate

A photo posted by @claybesong on Dec 12, 2015 at 12:47pm PST

In the words of Elle Woods, “We did it!” #BearGrads

A photo posted by Kellie R (@kpr11) on Dec 12, 2015 at 9:15am PST

Social Media Kit: Fall 2015 #BearGrads

2015-11-30 by admin

Missouri State University’s fall 2015 commencement ceremonies will take place Friday, Dec. 11, 2015 at JQH Arena.

Key details

What: Fall 2015 commencement
When: Friday, Dec. 11, 2015 at 12:30 p.m. and 4 p.m.
Where: JQH Arena
Live streaming: livestream.com/mostate
Social media tagboard: tagboard.com/BearGrads/20442
Event website: http://www.missouristate.edu/commencement/fall-2015-commencement.htm

Share your story

Help us celebrate the accomplishments of our graduates by sharing the experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.