Web Strategy and Development Blog

Public affairs commercial

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Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed for the 2013 season, and the third commercial about public affairs is now complete as well.

Public affairs defined

This public affairs commercial strives to describe the mission using terminology and concepts that the community and public can easily understand. The recent marketing research indicates that the mission helps promote the University when we use compelling words and phrases.

[youTubeVideo url=”https://www.youtube.com/watch?v=cw7Axom26jM” width=”600″ height=”367″]

The production was a joint effort between university communications and the office of web and new media.

Please share and use this video

Feel free to incorporate this video into your online and marketing efforts when explaining the University’s public affairs mission. To embed this video on your Web Press site, please follow the how to instructions. If your website is not in Web Press, you can use YouTube’s embed code instead.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Commercials

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Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed this season (see below), and a third commercial about public affairs is in production. The production is a joint effort between university communications and the office of web and new media.

We plan to use these commercials next basketball season, at applicable events, within websites, etc. Feel free to incorporate these videos into your efforts.

Building on tradition

Knowing that many of the basketball fans are also alumni, we designed one spot to connect emotionally with alumni. We decided to use a “then and now” approach: show a traditional image then transition into a current viewpoint. We hoped this would build some nostalgia with alumni while educating them about newer campus features.

[youTubeVideo url=”https://www.youtube.com/watch?v=5QrX1IfM51c” width=”600″ height=”367″]

Choosing your future

Recruitment was another goal for the spots; we wanted to showcase the diversity of academic options available at Missouri State.

[youTubeVideo url=”https://www.youtube.com/watch?v=5YvjhNn9LeI” width=”600″ height=”367″]

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.