Web Strategy and Development Blog

Airport ad welcomes keynote speaker for Collaborative Diversity Conference

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On April 15, 2013, one of the digital advertisements at the Springfield-Branson National Airport was changed to the following video. It will run through April 19, 2013, when the Collaborative Diversity Conference concludes.

[youTubeVideo url=”https://www.youtube.com/watch?v=7TVpBufGias” width=”620″ height=”378″]

This was a special opportunity ad to welcome the Collaborative Diversity Conference keynote speaker, Tim Wise, who is traveling through the airport.

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area. Ad space was purchased through June 30, 2013. At this time, we do not plan to renew the ad space for another year.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Airport ads feature Public Affairs Conference, IDEA Commons

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On Jan. 7, 2013, the digital advertisements at the Springfield-Branson National Airport were changed to the following videos. They will run through April.

[youTubeVideo url=”https://www.youtube.com/watch?v=jSpgInD3zf8″]
[youTubeVideo url=”https://www.youtube.com/watch?v=et8soxn8JoE”]

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area. Ad space was purchased through June 30, 2013.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Airport ad promotes public affairs convocation speaker

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We’re using the airport ad space to promote Warren St. John, public affairs convocation speaker. The ad will run in the meeter/greeter section of the airport through Oct. 9, the day of the speech.

[youTubeVideo url=”https://www.youtube.com/watch?v=NW0VFu_tJtw”]

Future opportunities

This technique can be used to welcome other prestigious guests to town and campus.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Airport ads feature basketball, Hammons Hall

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On Sept. 11, 2012, the digital advertisements at the Springfield-Branson National Airport were changed to the following videos. They will run through December.

[youTubeVideo url=”https://www.youtube.com/watch?v=-DDoOUETEL4″]

[youTubeVideo url=”https://www.youtube.com/watch?v=hwsxSemC5BE”]

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area.

Ad space has been purchased through June 30, 2012, and will be changed out on a regular basis. Below are some planned options:

  • January-April
    • Public Affairs Conference
    • IDEA Commons

There are also opportunities to change out the ads for special events, such as to welcome important visitors to campus.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, student videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Advertisements at Springfield-Branson National Airport

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On June 1, the University began running digital advertisements at the Springfield-Branson National Airport. The goal of the ads was to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area.

The following two ads will be running through August 2012:

[youTubeVideo url=”https://www.youtube.com/watch?v=pVoLTdQs7pQ”]

[youTubeVideo url=”https://www.youtube.com/watch?v=xMTHSXR-a9k”]

Future plans

Ad space has been purchased through June 30, 2013, and will be changed out on a regular basis. Below are some planned options:

  • September-December
    • Basketball season tickets/division I athletics
    • Hammons Hall season tickets
  • January-April
    • Public Affairs Conference
    • IDEA Commons

There are also opportunities to change out the ads for special events, such as to welcome important visitors to campus.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, student videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.