Web Strategy and Development Blog

Add these tools to your integrated branding practices

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Missouri State is known for its inspiring academics, warm community experience and unbeatable value. Students, faculty and staff tell the Missouri State story daily by using social media, wearing BearWear, posting photos and videos, creating websites, giving presentations and publishing printed materials.

To help the campus community represent MSU’s brand with consistency, the Division of Marketing and Communications has updated the Identity Standards and Marketing Toolkit websites.

Identity StandardsIdentity Standards

Missouri State’s Identity Standards include a specific and cohesive plan to effectively communicate the use of the University’s brand across all media including print, electronic and merchandise. Among the official standards are:

Guidelines within the identity standards are University policy.

Marketing ToolkitMarketing Toolkit

The marketing toolkit is a comprehensive collection of tools, templates and resources that help build Missouri State’s solid brand identity. When used, they create effective communications that elevate MSU, its colleges and its units.

From free templates, photos and electronic stationery to standard unit logos, the marketing toolkit is a one-stop shop for University-related promotions and daily communication projects.

The marketing toolkit requires a BearPass login to access.

Admissions video highlights marketing messages

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The office of web and new media recently produced a new video for the office of admissions, titled “Why Missouri State? Because…”

This video is intended to be played before general information sessions at admissions events such as Showcase and Summer Visit Day. The video is a montage of video clips and photographs from students on campus and in the community, interspersed with animated “because” statements that reflect the talking points in the University’s marketing toolkit.

This video works well being played to an audience before a presentation or speech, and we encourage others on campus to use it for this purpose.

[youTubeVideo url=”https://www.youtube.com/watch?v=Jt4rSvVV53g” width=”640″ height=”360″]

Video production credits

  • Adam Wagner, student videographer in the office of web and new media, was the production lead for this video, handling all animations and editing duties.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.