Web Strategy and Development News

Public affairs commercial

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Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed for the 2013 season, and the third commercial about public affairs is now complete as well.

Public affairs defined

This public affairs commercial strives to describe the mission using terminology and concepts that the community and public can easily understand. The recent marketing research indicates that the mission helps promote the University when we use compelling words and phrases.

[youTubeVideo url=”https://www.youtube.com/watch?v=cw7Axom26jM” width=”600″ height=”367″]

The production was a joint effort between university communications and the office of web and new media.

Please share and use this video

Feel free to incorporate this video into your online and marketing efforts when explaining the University’s public affairs mission. To embed this video on your Web Press site, please follow the how to instructions. If your website is not in Web Press, you can use YouTube’s embed code instead.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Media, journalism and film website showcases student work and opportunities

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The media, journalism and film website was redesigned as part of the Academic Website Project, which strives to enhance academic websites for use in recruitment efforts.

MJF websiteKey features of the newly designed website include the following:

  • Showcases student work
     The website features student work and provides continuous coverage of student awards and accomplishments. This practice helps prospective students better understand the curriculum and possibilities for success.
  • Details the extracurricular opportunities and services
    The website lists the hands-on opportunities for students (from working at newspapers to film projects) as well as the equipment and services in Student Production Center.

Site credits

Several university relations offices assisted in developing this site:

  • Staff lead: Jessica Clements, new media specialist
  • Content: Aaron Baker, publications graduate assistant, assisted by Mark Biggs, department head of media, journalism and film
  • Design: Veronica Adinegara, publications senior graphic designer
  • Website implementation: Brandon Jimeno, Brad Fortenberry, Brittany Dilts, Tasha Jacobsen and David Howell, Web and new media student workers, with oversight by Brad Mitchell, new media producer, and Sara Clark, director of Web and new media

Commercials

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Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed this season (see below), and a third commercial about public affairs is in production. The production is a joint effort between university communications and the office of web and new media.

We plan to use these commercials next basketball season, at applicable events, within websites, etc. Feel free to incorporate these videos into your efforts.

Building on tradition

Knowing that many of the basketball fans are also alumni, we designed one spot to connect emotionally with alumni. We decided to use a “then and now” approach: show a traditional image then transition into a current viewpoint. We hoped this would build some nostalgia with alumni while educating them about newer campus features.

[youTubeVideo url=”https://www.youtube.com/watch?v=5QrX1IfM51c” width=”600″ height=”367″]

Choosing your future

Recruitment was another goal for the spots; we wanted to showcase the diversity of academic options available at Missouri State.

[youTubeVideo url=”https://www.youtube.com/watch?v=5YvjhNn9LeI” width=”600″ height=”367″]

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Live video streaming now available

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LivestreamThe office of web and new media is now offering live video streaming as part of our video services.

The University has set up a Livestream account and all streaming will be hosted here. Please see our Livestream page for examples of past events we have streamed.

Streaming services are dependent on the physical location of an event we are filming and the availability of an internet connection in that location.

Cost

Live video streaming is available for $50/hour. That is the cost if we are only streaming your event; if we are streaming in combination with other filming and editing duties, the $50/hour cost will be appended to the final production cost.

Archiving videos

We are able to archive your unedited video on Livestream by default, and you also have the option of archiving the video from your event on YouTube or iTunes U. Any additional production and editing fees will apply to videos that are later edited and being posted to YouTube or iTunes U.

Embedding your video

Embedding is not allowed from our Livestream account, however we can embed any archived videos from YouTube.

New Personal Finance course in iTunes U

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A new dual-credit course on Personal Finance was produced this fall semester for Missouri State on iTunes U.

iTunes U Top CoursesCourse information

This course is presented by Roger Wallenburg, and was produced by the Digital Media Production Center.

This course is a study of personal finance topics from the consumer and societal perspectives, and will provide students with the concepts and critical thinking skills to understand the effects of financial decisions on individuals, families, and society.

The course contains a total of 8 lecture videos.

Popularity

This course was published to iTunes U at the beginning of the fall semester in August, and it has already become one of the top courses.

As of this writing, the course is currently the most popular course of all courses available on iTunes U.