Web Strategy and Development Blog

2015 Missouri Public Affairs Hall of Fame in review

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2015 Missouri Public Affairs Hall of Fame honoreesThe 2015 Missouri Public Affairs Hall of Fame dinner and induction ceremony took place on April 17 at the White River Conference Center in Springfield, Missouri. The event recognized the second inductees into the Hall of Fame: George Washington Carver, Simone Bernstein and Eric Greitens.

Social engagement:

The Missouri Public Affairs Hall of Fame was promoted by the Missouri State University, MarooNation and other social media accounts. Attendees were encouraged to engage in the social conversation during the event by using #ShowMeCitizens.

#ShowMeCitizens:

Overall hashtag use:

  • Impressions: 409, 575
  • Accounts reached: 54,414
  • Contributors: 24

Tweet: Great night honoring a great man. MO Public Affairs Hall of FameTwitter:

@MissouriState tweets during the week of the event:

  • Total tweets: 1
  • Impressions: 3,343
  • Engagement: 109
  • ReTweets: 1
  • Favorites: 4

@MarooNation tweets during the week of the event:

  • Total tweets: 3
  • Impressions: 5,295
  • Engagement: 85
  • ReTweets: 8
  • Favorites: 10

Live tweeting from @MissouriState during the event:

  • Total tweets: 15
  • Impressions: 55,381
  • Engagement: 502
  • ReTweets: 17
  • Favorites: 42

Facebook:

Missouri State posts during the week of the event:

  • Total posts: 1
  • Reach: 8,880
  • Likes: 33
  • Shares: 2

MarooNation posts during the week of the event:

  • Total posts: 2
  • Reach: 10,350
  • Likes: 51
  • Shares: 11

YouTube videos:

Website traffic:

Traffic to the Missouri Public Affairs Hall of Fame website was tracked through Google Analytics.

Analytics from the Missouri Public Affairs Hall of Fame website April 13-19, 2015:

  • Total pageviews: 1,758, 63% from external traffic
  • Unique pageviews: 1,345, 65% from external traffic
  • The homepage was the fourth most visited page on the public affairs website, and it accounted for 10% of all pageviews
  • The website ranked #5 and #9 in the top 10 social referrals to the Missouri State University website
  • 29 pageviews were generated by links shared in the social media kit
  • The post-event recap generated 110 pageviews by 100 unique users the weekend of the event

Social media kit: Missouri Public Affairs Hall of Fame

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The state of Missouri will soon be honoring some of its finest citizens for their outstanding work for the betterment of others through the Missouri Public Affairs Hall of Fame.

The second inductees into the Hall of Fame – George Washington Carver, Eric Greitens and Simone Bernstein – will be inducted on April 17, 2015. The induction ceremony and banquet is open to the public, but guests must purchase tickets to attend.

You can show your support of these outstanding individuals by spreading the word about the Missouri Public Affairs Hall of Fame and its honorees.

Key details:

Share your story

Help us spread the word about the Missouri Public Affairs Hall of Fame through social media.

We encourage you to join the online conversation about the Hall of Fame by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #ShowMeCitizens

Make your post social media savvy

  • Tag the post with the official Missouri Public Affairs Hall of Fame hashtag: #ShowMeCitizens
  • If applicable, tag honoree Eric Greitens with @EricGreitens or Eric Greitens
  • If applicable, tag honoree Simone Bernstein’s organization VolunTEEN Nation with @volunTEENnation or VolunTEEN Nation
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: Missouri Public Affairs Hall of Fame
  • Consider boosting your post by including a photo
  • If you attend the dinner and induction ceremony, consider sharing a photo from or quote about your experience.

Sample social media posts

Sample tweets:

  • Honor #ShowMeCitizens who’ve bettered the lives of others by attending the MO Public Affairs Hall of Fame induction. http://bit.ly/MoHoF15
  • Join in honoring three outstanding #ShowMeCitizens at the Missouri Public Affairs Hall of Fame. Tickets are $35: http://bit.ly/MoHoF15
  • MO Public Affairs Hall of Fame honors @EricGreitens, Simone Bernstein, George Washington Carver. http://bit.ly/MoHoF15 #ShowMeCitizens
  • MO Public Affairs Hall of Fame recognizes George Washington Carver’s work to better lives of farmers http://bit.ly/HoFCarver #ShowMeCitizens
  • MO Public Affairs Hall of Fame honors @EricGreitens’s humanitarian efforts, service in @us_navyseals http://bit.ly/HoFGreitens #ShowMeCitizens
  • MO Public Affairs Hall of Fame honors Simone Bernstein’s volunteer work, creation of @volunTEENnation http://bit.ly/HoFBernstein #ShowMeCitizens

Review our steps for turning a link into a tweet.

Twitter stream photos

Sample Facebook posts:

Sharing about the Missouri Public Affairs Hall of Fame on Facebook allows for some additional customization. The sample posts below provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1
  • Post text: Join fellow Missouri residents in honoring three outstanding #ShowMeCitizens at the Missouri Public Affairs Hall of Fame April 17.
  • URL: http://bit.ly/MoPAHoF
  • Headline: Missouri Public Affairs Hall of Fame
  • Article excerpt: The second inductees into the Hall of Fame are George Washington Carver, Eric Greitens and Simone Bernstein.
Example 2

George Washington Carver

  • Post text: The Missouri Public Affairs Hall of Fame is honoring George Washington Carver for his work with peanuts and efforts to better the lives of farmers in South. #ShowMeCitizens
  • URL: http://bit.ly/MoPACarver
Example 3

Eric Greitens

Example 4

Simone Bernstein

Uncropped photos

Social media kit: Missouri Public Affairs Hall of Fame

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The state of Missouri will soon be honoring some of its finest citizens for their outstanding work for the betterment of others through the Missouri Public Affairs Hall of Fame.

The first inductees into the Hall of Fame, Harry S. Truman, John C. Danforth and Donald M. Suggs, will be inducted on April 11, 2014. The induction ceremony and banquet is open to the public, but guests need to purchase tickets to attend.

You can show your support of these outstanding individuals by spreading the word about the Missouri Public Affairs Hall of Fame and its honorees. We encourage you to post about the Hall of Fame on social media.

Key details:

  • What: Missouri Public Affairs Hall of Fame dinner and induction ceremony
  • When: April 11, 2014, 5-8 p.m.
  • Where: Oasis Convention Center in Springfield, Missouri
  • Who: The dinner and induction ceremony is open to the public, but guests must purchase tickets to attend. The honorees being inducted into the Hall of Fame are Harry Truman, John Danforth and Donald Suggs
  • Honorees’ biographies:
  • Tickets: Tickets are $35 per person. Individuals who wish to attend the event may purchase tickets online.
  • Sponsors: The presenting sponsor is Strong-Garner-Bauer Trial Attorneys.

Share your story

Help us spread the word about the Missouri Public Affairs Hall of Fame by sharing it on social media. If you attend the induction ceremony and banquet, we want to hear about your experience. We encourage you to join the online conversation during the Hall of Fame by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #ShowMeCitizens

Make your post social media savvy

  • Tag the post with the official Missouri Public Affairs Hall of Fame hashtag: #ShowMeCitizens
  • If applicable, tag honoree Donald Suggs with @DMSuggs
  • If applicable, tag the post with the Springfield, Mo., hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: http://publicaffairs.missouristate.edu/halloffame/
  • When you post on Facebook, consider boosting your status update by sharing it with a photo or video
  • If you attend the dinner and induction ceremony, consider sharing a photo from or quote about your experience.

Visual assets

Photos

President Harry Truman

Senator John Danforth

Donald Suggs

Missouri Public Affairs Hall of Fame logo

Video




Sample social media posts

Sample tweets:

  • Honor #ShowMeCitizens who’ve bettered the lives of others by attending the MO Public Affairs Hall of Fame induction. http://publicaffairs.missouristate.edu/halloffame/
  • Join in honoring three outstanding #ShowMeCitizens at the Missouri Public Affairs Hall of Fame. Tickets only $35: http://publicaffairs.missouristate.edu/halloffame/
  • Tickets available for the Missouri Public Affairs Hall of Fame. Only $35 to attend this special event http://publicaffairs.missouristate.edu/halloffame/ #ShowMeCitizens
  • Congrats to @DMSuggs, Sen. Danforth, Harry Truman on induction into MO Public Affairs Hall of Fame http://publicaffairs.missouristate.edu/halloffame/ #ShowMeCitizens
  • MO Public Affairs Hall of Fame recognizes @DMSuggs for contributions to civil rights movement, #STL http://publicaffairs.missouristate.edu/halloffame/ #ShowMeCitizens
  • MO Public Affairs Hall of Fame honors Sen. Danforth for service in @UN, @MissouriSenate, @SenateFloor http://publicaffairs.missouristate.edu/halloffame/ #ShowMeCitizens
  • MO Public Affairs Hall of Fame honors President Harry Truman’s memory and his service to U.S., world http://publicaffairs.missouristate.edu/halloffame/ #ShowMeCitizens

Review our steps for turning a link into a tweet.

Sample Facebook posts:

Sharing about the Public Affairs Convocation on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

HoF.Logo

  • URL: http://publicaffairs.missouristate.edu/halloffame/
  • Headline: Join in recognizing Missouri Public Affairs Hall of Fame honorees
  • Long text content: Join fellow Missouri residents in recognizing three outstanding individuals who have worked to better the lives of those around them by attending the Missouri Public Affairs Hall of Famed dinner and induction ceremony on April 11. #ShowMeCitizens
  • Short text content: Join fellow Missouri residents in honoring three outstanding #ShowMeCitizens at the Missouri Public Affairs Hall of Fame.
Example 2

  • URL: https://www.youtube.com/watch?v=pW7p21L3QaI
  • Headline: Tickets available to Missouri Public Affairs Hall of Fame induction
  • Long text content: Honor the work of three outstanding individulas by attending their induction into the Missouri Public Affairs Hall of Fame on April 11 at the Oasis Convention Center. Tickets to this special event are available for $35. #ShowMeCitizens
  • Short text content: Tickets are available to the Missouri Public Affairs Hall of Fame dinner and induction ceremony April 11 at the Oasis Convention Center. #ShowMeCitizens
Example 3

Donald Suggs

  • URL: http://publicaffairs.missouristate.edu/halloffame/
  • Headline: Donald Suggs honored through Missouri Public Affairs Hall of Fame
  • Long text content: Congratulations to Donald Suggs for his induction into the Missouri Public Affairs Hall of Fame. Suggs is being recognized for his contributions to the civil rights movement, St. Louis, the arts and more. #ShowMeCitizens
  • Short text content: The Missouri Public Affairs Hall of Fame recognizes Donald Suggs for his contributions to the civil rights movement, St. Louis and more. #ShowMeCitizens
Example 4

Senator John Danforth

  • URL: http://publicaffairs.missouristate.edu/halloffame/
  • Headline: Sen. John Danforth honored through Missouri Public Affairs Hall of Fame
  • Long text content: Congratulations to Sen. John Danforth for his induction into the Missouri Public Affairs Hall of Fame. Suggs is being recognized for his service in the United Nations, Missouri Senate and United States Senate. #ShowMeCitizens
  • Short text content: The Missouri Public Affairs Hall of Fame recognizes Sen. John Danforth for his service in the United Nations, Missouri Senate and U.S. Senate. #ShowMeCitizens
Example 5

President Harry Truman

  • URL: http://publicaffairs.missouristate.edu/halloffame/
  • Headline: President Harry Truman honored through Missouri Public Affairs Hall of Fame
  • Long text content: The Missouri Public Affairs Hall of Fame honors the memory of President Harry Truman. The Missouri-native president is being recognized for his contributions to the United States and the world. #ShowMeCitizens
  • Short text content: The Missouri Public Affairs Hall of Fame recognizes Missouri-native president Harry Truman for his service to the United States and the world. #ShowMeCitizens