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Top 5 reasons to add an event to master calendar

January 17, 2017 by Mary Chiles

Are you looking to share your university event and need help getting the word out? Just add the event to the master calendar. It’s a quick and easy way to ensure that it’s available to the biggest audience possible. Not convinced? Consider this:

community members listen to a public affairs lecture

  • You can share the link on social media. That way, people can still find it even if they don’t have access to the original post.
  • Adding your event to the calendar means a broader audience sees it, including people who weren’t aware of your organization.
  • The calendar is the best way to make Marketing and Communications aware of your event so that MarCom can promote it.
  • Adding the event to the calendar is more reliable than sending reminders to email addresses, which may be outdated. The event invite might also be marked as spam, meaning some people won’t get the message.
  • It’s easy! Here is an example. Note the short, clear sentences.

Getting the word out

view of crowd and tents at Bearfest Village

  1. Submit the event as far in advance as possible. Your goal should be at least two weeks in advance.
  1. Upload a photo that relates to the event. Resize images to 700 pixels wide and 394 pixels tall for highest quality. Here’s how to Save for Web on Photoshop.
  1. List time, date and venue in appropriate sections. You don’t need to include date in the event description.
  1. Double-check details for accuracy, as only a calendar administrator can edit an event once it has been submitted and approved.
  1. Check off the boxes in event inclusion if they apply.

Select the appropriate boxes in event inclusion

Need more help?

We wrote this in collaboration with public relations specialist Emily Yeap. Please contact her if you have questions.

Filed Under: web strategy and development Tagged With: events, marketing, master calendar, planning

Geography, geology and planning website uses media to tell students’ stories

June 30, 2014 by Lucie Amberg

Geography, geology and planning website masthead

Geography, geology and planning website masthead

The geography, geology and planning website was redesigned as part of the Academic Website Project.

The department’s diverse range of unique programs presented design challenges and opportunities. With prospective students in mind, the redesign team wanted to make sure that information regarding each program would be easy to find. The team also hoped to communicate the programs’ benefits through a variety of means, including text, photo and video. As a result, organization and storytelling became focal points of the redesign strategy.

An alumni, student and faculty profile-- told through text, photo and video
Photo and video profiles tell student, faculty and alumni stories.

Organization

  • All undergraduate and graduate programs, including minors and certificates, are clearly listed in the navigation of the departmental homepage so that visitors can quickly skim for specific areas of interest.
  • Distinctions between programs (such as the difference between studying geography and geospatial sciences) are defined in content blocks.
  • Straightforward questions such as “Why study geology at Missouri State?” are answered with lists that are written from the second-person perspective. (For example, “You will be part of the largest geology program in the state…”)

Storytelling

  • Stories of student success are told through a variety of platforms, including blogs and spotlight profiles, which are in turn distributed strategically through customized feeds.
  • Outside content pieces such as advisement videos and Maroon Minute videos are incorporated throughout the site, where they help create a complex, inviting picture of the department.

Site credits

  • Staff lead and content: Jessica Clements, new media specialist, University communications
  • Design: Veronica Adinegara, senior graphic designer, University publications
  • Implementation: Hannah Morrison and Ted Ostapko, Web and new media student workers, with oversight by Brian Heaton, content management programmer/analyst, and Sara Clark, director of Web and new media

Filed Under: Academic websites, Redesign Tagged With: academic website project, geography, geology, ggp, planning, Redesign

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