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Recap: Making Your Statement in a Digital World – April 12, 2017

April 12, 2017 by admin

Taking picture with phone

We recently presented Making Your Statement in a Digital World, a comprehensive training session for Missouri State website, blog and social media managers.

The session was presented in two parts.

  • Part 1 focused on writing for blogs.
  • Part 2 dove deep into the social media universe and discussed strategies for storytelling and audience engagement across a variety of platforms.

Missouri State students

Key takeaways

Blogs

  • A blog is a great place to build a relationship with your audience.
  • Use headers, images and quotes to flesh out your blog and make it easier for your audience to read.
  • Use classic storytelling tools, like perspective, conflict and tension, to create blog posts that resonate with your audience.
  • A blog makes a great content repository. Consider using blog posts for the most in-depth version of your news and events and distributing shorter variations of the post across your social media channels.

Social media

  • Good social media is interactive and unpretentious and should look effortless — even though good social media management requires a lot of effort.
  • Don’t dive into every social media channel at once. Pick ones that help meet your strategic communication goals.
  • When deciding whether to take on a new social media channel, analyze whether it’s a good fit for your goals, target audience and current resources.
  • Identify the ideal audience member for your social media. Get specific with the details; even consider giving that person a name. This will make it easier to create conversational, personal social posts.

Access the presentation

  • Blog: The perfect place to tell a story

Brand banners

Facebook

  • Use Facebook Pages to share your organization’s story and connect with your fans.
  • Facebook Pages help you become
    • Discoverable
    • Connected
    • Timely
    • Insightful
  • That it’s social media’s biggest platform is a benefit for reach, but a challenge for organizations to acquire attention.
  • Promote transparency. Allow anyone to publish to your page or tag you in photos.
  • Post videos directly to Facebook to boost your posts’ reach.

Twitter

  • Act like your own biggest fan.
  • Always respond to questions and concerns from your audience.
  • Focus on linking to mobile-friendly content.
  • Think about your voice. An institution does not have to sound institutional.
  • Use precise university-branded hashtags.
    • #MSUBears (athletics)
    • #GoMaroon (student engagement, traditions, etc.)
    • #BearGrads (commencement)
    • #CitizenBear (public affairs)
    • #BearsHomecoming (homecoming)

Visual Platforms

  • Visual content captures our attention more quickly than text.
  • Use Instagram if your organization lends itself to visual storytelling, but note the platform focuses on consumption, not interactivity.
  • YouTube reaches more 18-49-year-olds than any cable network in the United States.
  • However, there’s no formula for making a video go viral.
  • Use aggregators to combine cross-platform posts around a theme or hashtag.

A student walks to class

Access the presentation

  • Facebook
  • Twitter
  • Visual Platforms

Filed Under: Social media, Training, web strategy and development Tagged With: blog, blogging, Blogs, content, facebook, instagram, new media, Social Media, Training, Twitter, Web, web and new media, YouTube

Our next social media guru: You?

March 16, 2017 by admin

Students at Bear Path

Students at Welcome Weekend

Are you our next social media star?

We’re looking for a smart, involved Missouri State student who wants a career in social media marketing.

If that sounds like you, apply now to become a new media specialist intern with the office of web and new media. In the fall 2017 semester, you’ll get to work with the people who run social media for the university and alumni association.

Our intern will gain valuable experience in real-world settings and walk away with several benefits:

  • A professional portfolio that includes at least two social media campaigns, four blog posts and two visuals
  • An insider’s access to best practices about social media, writing and website content development
  • An opportunity to display skills in a professional setting, which will place the intern’s resume above their peers’

Interested? Let’s tell you more about what kind of a person we’re looking for.

Responsibilities

  • We want someone who loves social media and engaging with people, because you will develop social media campaigns for university platforms including Missouri State Facebook and Twitter.
  • We’re also looking for versatile storytellers, so you’ll be able to write content for university blogs, edit photos and interview newsmakers.
  • You’ll get the behind-the-scenes access to major university events such as Commencement, Homecoming and Fountain Day.
  • We also give you the keys to MissouriState.edu. You’ll update photos, videos and text as needed on university websites.

Select projects

As the new media specialist intern, you will get the chance to contribute to a variety of university projects.

Social media campaigns

We turn 112 years young on March 17, but our #BirthdayBears party is March 21. This will be fun. https://t.co/Lzz71PyQqv pic.twitter.com/dy80oBrXm2

— #BirthdayBears (@MissouriState) March 6, 2017

University events

Access to cover big events such as #BearsHomecoming

Blogging

Create engaging blog posts to promote campus activities

Training

Your inside access starts with two half-day training sessions during the first week of fall semester classes. Plus, you’ll also receive continued training exercises in weekly meetings.

Desired skills and experience

Education

You must be a currently enrolled student at Missouri State. Additionally, if you’re pursuing a bachelor’s degree in marketing, communications, public relations, journalism or related areas, that’s ideal.

Skills

You need to have demonstrated knowledge of AP style, social media marketing and photography and videography. But above all, you need to be a strong writer. We’d also love to have someone who knows photo editing and basic knowledge of Web best practices.

Other

The internship requires some evening and weekend work, and you must be able to work at computer workstations for extended periods of time. Additionally, applicants must have visual and audio acuity within normal ranges.

You must also be committed to working with our diverse student and community populations.

Applying for the job

If you’re in, email us an application to web@missouristate.edu. We’re accepting them from March 16-April 12. In addition, you’ll need to provide the following:

  • Resume (including your social media handles)
  • Cover letter
  • Two writing samples

Filed Under: Social media, web strategy and development Tagged With: internship, jobs, Social Media, Web, web and new media

Social Media Kit: Public Affairs Conference 2017

March 6, 2017 by admin

The 2017 Public Affairs Conference theme is Life, Liberty and the Pursuit of Happiness: Perspectives on Self-Government. The conference will help all of us talk about our rights and responsibilities as citizens in a modern democracy.

Key details

  • What: Public Affairs Conference
  • When: April 4-7, 2017
  • Where: Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required
  • All events are free and open to the public

Share your story

Help us discuss the Public Affairs Conference by sharing it on social media. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Follow Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. Share a photo from or quote about your experience

Visual Assets

Video

Live video

The university will live stream four conference events on YouTube.

Watch Perves Hoodbhoy plenary

Watch Nadine Strossen plenary

Watch Inertia Dance Company

Watch Sonja Lyubomirsky plenary

Twitter GIFs

Click or tap the images below to save these #CitizenBear GIFs to your computer or device. They’re great for sharing on Twitter.

service2 service3 CitizenBear Volunteers

Facebook images

Brand banners Facebook crop Avenue of flags Facebook crop Students serving Facebook crop Citizen Scholar statue Facebook crop

Twitter images

Students serving Twitter crop Citizen Scholar statue Twitter crop Brand banners Twitter crop International avenue of flags Twitter crop

Sample social media posts

Sample tweets

  • Join the @MissouriState community for its Public Affairs Conference April 4-7. http://bit.ly/1HFHLnl #CitizenBear #SGF
  • What does it mean to be a citizen in a democracy in 2017? http://bit.ly/2mOlgNe #CitizenBear #SGF
  • These events at @MissouriState will help you become a more informed citizen. http://bit.ly/1BM0PvB #CitizenBear #SGF

Tuesday, April 4

  • I’m with @DorisKGoodwin at @HammonsHall. Let’s talk about that wild 2016 election. http://bit.ly/2mf10mq #CitizenBear #SGF

Wednesday, April 5

  • How do we pursue the American dream in an age of global terrorism? http://bit.ly/2n7EetY #CitizenBear #SGF
  • Why it’s important to stand up against governmental attempts to suppress free speech. http://bit.ly/2mcnbrx #CitizenBear #SGF

Thursday, April 6

  • How you can achieve happiness with a little bit of effort. http://bit.ly/2lP3Yue #CitizenBear #SGF

Friday, April 7

  • From @JDVance1: Why the American dream is no longer a sure thing for many Americans. http://bit.ly/2lP8A3C #CitizenBear #SGF

Sample Facebook posts

Pair either of these suggestions with a photo from the Facebook section.

  • I’m a #CitizenBear at the Missouri State University Public Affairs Conference April 4-7. It’s free, and all are welcome. Check out the lineup of speakers: http://bit.ly/1HFHLnl #CitizenBear
  • Explore how to be an ethical citizen at the Missouri State University Public Affairs Conference. See this list of great presenters at the conference: http://bit.ly/1HFHLnl #CitizenBear

Filed Under: Social media, Social media kit, web strategy and development Tagged With: facebook, Public Affairs, public affairs conference, Social Media, Social Media Kit, Twitter, Web

Social Media Kit: #BearGrads Spring 2016

April 19, 2016 by admin

Family at commencement

Missouri State University’s spring 2016 commencement ceremonies will take place Friday, May 13, 2016 at JQH Arena.

Key details

  • What: Spring 2016 commencement
  • When: Friday, May 13, 2016 at 10 a.m., 1:30 p.m. and 5 p.m.
  • Where: JQH Arena
  • Live streaming: livestream.com/mostate
  • Social media tagboard: tagboard.com/BearGrads/20442
  • Event website: http://www.missouristate.edu/commencement/spring-2016-commencement.htm

Share your story

Help us celebrate the accomplishments of our graduates by sharing the experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Tag Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to http://www.missouristate.edu/commencement/spring-2016-commencement.htm
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.

Visual assets

Video

Facebook cover photos

Commencement Facebook cover photo Commencement Facebook cover photo Commencement Facebook cover photo Commencement Facebook cover photo

Twitter cover photos

Commencement Twitter cover photo Commencement Twitter cover photo Commencement Twitter cover photo Commencement Twitter cover photo

Instagram photos

Commencement Instagram photo Commencement Instagram photo

GIFs

BearGrads GIF BearGrads GIF BearGrads GIF BearGrads GIF BearGrads GIF

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at http://livestream.com/mostate/ #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • See what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Filed Under: Social media, Social media kit, web strategy and development Tagged With: BearGrads, commencement, Social Media, Social Media Kit, Web, web and new media

Social Media Kit: Public Affairs Conference 2016

March 10, 2016 by admin

Public Affairs flags

The 2016 Public Affairs Conference theme is Building Healthy Communities: Body, Mind and Spirit. The conference will help attendees explore what it means to build healthy communities from a holistic perspective. This annual four-day event features keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Key details

  • What: Public Affairs Conference
  • When: April 5-8, 2016
  • Where: JQH Arena, Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State University
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required; all events are free and open to the public
  • Select plenary events will be available live online at Livestream.

Share your story

Help us discuss the Public Affairs Conference with the Missouri State and local communities by sharing it on social media. If you attend the event, we want to hear about your experience! We encourage you to join the online conversation during the Public Affairs Conference by posting about it on Facebook or Twitter and tagging your posts with the official hashtag: #CitizenBear. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Tag Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: http://publicaffairs.missouristate.edu/conference/
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. If you attend the Public Affairs Conference, share a photo from or quote about your experience

Visual Assets

Video

 

Twitter GIFs

Click or tap the images below to save these #CitizenBear GIFs to your computer or device. They’re great for sharing on Twitter.

service2 service3 CitizenBear Volunteers

Facebook and Twitter Images

Campus Scenes Day and Night Public Affairs Flags Campus Scenes Day and Night Public Affairs Flags

CitizenBear Volunteers CitizenBear Volunteers CitizenBear Volunteers Flags

Flags Citizen Scholar statue

Jillian Michaels image

Click or tap to save to your device.

Michaels_CAASpeakers_photo3

Sample social media posts

Sample tweets

  • Join the MSU community for its Public Affairs Conference April 5-8. View the speaker schedule: http://bit.ly/1HFHLnl #CitizenBear #SGF
  • Explore how we can build ethical communities at the Public Affairs Conference April 5-8: http://bit.ly/1nuJGXv #CitizenBear #SGF
  • Check out the Public Affairs Conference schedule and build healthy communities: http://bit.ly/NrYzrs #CitizenBear #SGF

Tuesday, April 5

  • When you learn to forgive, the real healing begins. #CitizenBear http://bit.ly/1nuKU5d
  • I’m with @JillianMichaels at @JQHArena, but she isn’t making me work out. http://bit.ly/21rpghh #CitizenBear #SGF

Wednesday, April 6

  • What are the benefits of restorative justice? Our guest from @UMNews knows. http://bit.ly/1nuLxeN #CitizenBear
  • Not all share tech advantages, @zackexley says. He’s the senior adviser to the @BernieSanders campaign. http://bit.ly/1nuM6oY #CitizenBear

Thursday, April 7

  • Paul Thomlinson: What if we could better anticipate suicide attempts? http://bit.ly/1nuMt2Q #CitizenBear
  • How to better connect with college students in 2016, from a professor at @BostonCollege. http://bit.ly/1Lc0j5Z #CitizenBear

Friday, April 8

  • Is the “American Dream” in crisis? Yes, says @RobertDPutnam. http://bit.ly/1Lc0pu8 #CitizenBear

Sample Facebook posts

Jillian Michaels is at Missouri State to discuss ways to build an exceptional life. http://bit.ly/21rpghh

Michaels_CAASpeakers_photo3

I’m a #CitizenBear at the Missouri State University Public Affairs Conference April 5-8. It’s free, and all are welcome. Check out the lineup of speakers: http://bit.ly/1HFHLnl #CitizenBear

I’m learning how to be an ethical citizen at the Missouri State University Public Affairs Conference. See this list of great presenters at the conference: http://bit.ly/1HFHLnl #CitizenBear

Filed Under: Social media, Social media kit, web strategy and development Tagged With: facebook, Public Affairs, public affairs conference, Social Media, Social Media Kit, Twitter, Web

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