Here is an update of how we plan to proceed with the SEM plan. We have restarted the process of developing and finalizing to plan. Because we are kicking off a long-range plan process this semester as well, we have an opportunity to coordinate these two plan development processes together so that they strategically complement each other. Also, because of the pandemic, the SEM Steering Committee is reassessing our goals and strategies to make appropriate adjustments. We want to consider our new environment, build in fluidity, and discuss further our baseline for the goals. The following action items have taken or will be taking place regarding the SEM plan:

• The Steering Committee will remain. Several members have been replaced because their role at the University has changed.
• The goals will be reassessed. Some goals will be repurposed to the new long-range plan. As a result, the SEM plan’s scope will be narrowed to focus on recruitment, retention, and completion.
• Two councils (Recruitment and Retention & Completion) will continue with the primary focus on reviewing tactics.
• Two councils (Academic Programs & Deliveries and Marketing & Communication) have been disbanded. Much of their work will remain a part of the SEM plan or move to the new long-range plan.
• The Data Support Team will not regularly meet. Dr. Michelle Olsen and Theresa McCoy have joined the Steering Committee and will utilize members of the Data Support Team as needed.
• The SEM plan will be completed for submission to the December 2020 Board of Governors meeting.
• As before, more work will need to be done after the completion of the plan. The goals and strategies should inform offices in the development of tactical/operation plans, recruitment manuals, retention initiatives, etc. Implementation and oversight of the plan will be addressed.

These actions will be further discussed at a Board of Governors planning retreat on September 11. More details will be distributed to the campus community after that meeting.

As always, your feedback is welcomed and thanks for your interest and support regarding the University’s enrollment management planning and actions.

Rob Hornberger

https://www.missouristate.edu/EnrollmentManagement/SEM/

enrollment@missouristate.edu

417-836-5521