Celebrating 110 years of being Bears

March 17 marks the 110th anniversary of the founding of State Normal School #4 which later became Missouri State University!  Bears everywhere are encouraged to celebrate the University’s birthday and the 10th anniversary of the name change to Missouri State University.

From March 17-21, there will be opportunities for Bears to celebrate at special events, show how they make a difference in their communities and give back to the University.

Key details

What: MSU 110th Birthday
When: March 17 -21
Where: Missouri State University campus and Springfield community
Who: MSU students, faculty, staff, alumni and community members are encouraged to participate
How: Celebrate, make a difference, and give back

• Celebrate: Participate in activities and events on campus. Host a birthday event and share your event with others in the University by submitting your event to the MSU master calendar and include the keyword “birthdaybears”.
• Make a difference: Learn about 110 #CitizenBears who are living out the public affairs mission and share with us how you are making a difference in your community.
• Give back: Participate in the 110 hours of celebration by contributing $11.00, $110.00, $1,100.00 or any amount you choose to ensure current and future Bears can attend Missouri State. Visit http://bit.ly/GiveBdayBears110 to learn more.

Share why you love MSU and how you or a fellow Bear live the public affairs mission

• Join in the social conversation about Missouri State’s birthday by tagging your posts with #BirthdayBears.
• Help us celebrate the 110th birthday of Missouri State University and the public affairs mission by posting about yourself or a friend who makes a difference in the community and tagging #CitizenBear and #BirthdayBears. Submissions will be pulled into our celebratory #BirthdayBears tagboard.
  • Consider making your posts following this pattern.
    • _<name>_ is a #CitizenBear because __<reason>___ #birthdaybears
  • We encourage people to tag their organizations where they volunteer. We also encourage them to include a photo or video, especially in BearWear.

Make your post social media savvy

Below you’ll find suggested social media language and graphics to help us spread the word about the 110th birthday.

• Tag your post with the official 110th birthday hashtag: #BirthdayBears
• Whenever possible tag Missouri State University or @missouristate
• When applicable, tag Missouri State University Foundation or @FoundationMSU
• If applicable, tag the post with the Springfield, Missouri, hashtag:#SGF
• If you would like to provide a link for more information use http://www.missouristate.edu/birthdaybears/
• When you attend an event, share a photo or quote about the great time you’re having!

Visual assets

Facebook images

Cover photos

Brand your Facebook profile or page with a custom birthday photo. Click on the cropped image you like below to save the full-size image.

   

   

Shared photos

   

   

Twitter images

Header photos

Brand your Twitter profile with a custom birthday photo. Click the cropped image you like below to save the full-size image.

   

 

Instream photos

   

   

Instagram

Click the cropped image you like below to save the full-size image.

   

   

Sample social media posts

Sample tweets

• Find out what #BirthdayBears is all about. Celebrate MSU 110th birthday! http://bit.ly/BdayBears2 #BirthdayBears #SGF
• 110 hours to give in celebration of MSU 110th Birthday. http://bit.ly/GiveBdayBears2  #BirthdayBears
• It doesn’t matter what you give, only that you give. http://bit.ly/GiveBdayBears2  #BirthdayBears
• Tell us what you are doing to give back. http://bit.ly/GiveBdayBears2  #BirthdayBears
• Share your <3 of @MissouriState by giving back! http://bit.ly/GiveBdayBears2 #BirthdayBears
• Have you taken and shared your #BirthdayBears event photo? http://bit.ly/BdayBears2 #BirthdayBears
• Join the University and community celebration of @MissouriState 110th Birthday! http://bit.ly/BdayBears2 #SGF #BirthdayBears
• Happy Birthday MSU! http://bit.ly/BdayBears2 #BirthdayBears
• Learn about 110 #CitizenBears who are living out the public affairs mission and making a difference. #BirthdayBears http://bit.ly/17Uq4Eo
• It’s MSU’s 110 birthday! Celebrate at events, share how you’re a #CitizenBear, and give back to MSU!  #BirthdayBears http://bit.ly/BdayBears2
• #CitizenBears are culturally competent, ethical leaders who engage in communities. Share your story #BirthdayBears http://bit.ly/BdayBears2

Sample Facebook posts

 

 

 

 

Celebrate Missouri State’s 110th Birthday with fellow #CitizenBears. See how they are making a difference in their community with public affairs. http://bit.ly/17vklFb

• Learn what the @MissouriState 110th Birthday is all about and how you can participate.  http://bit.ly/BdayBears1  #BirthdayBears
• Celebrate Missouri State University’s 110th birthday by attending special events, sharing how you’re a #CitizenBear and giving back to MSU. Learn more: http://bit.ly/BdayBears1 #BirthdayBears
• Missouri State University is 110! Celebrate, make a difference and give back: http://bit.ly/BdayBears1 #BirthdayBears
• Celebrate Missouri State’s 110th birthday by making a gift of $11.00, $110.00, $1,100.00 or any amount you choose!  By giving back, you are supporting current and future Bears, and celebrating @MissouriState! http://bit.ly/GiveBdayBears1  #BirthdayBears

Link sharing

• URL: https://tagboard.com/BirthdayBears/210999
• Headline: #BirthdayBears on Tagboard
• Text content: Celebrate Missouri State’s 110th birthday with fellow #CitizenBears. Share how you make a difference in your community with public affairs.

Best practices

How to tweet and make a Facebook post:

https://blogs.missouristate.edu/web/2014/02/27/twitter-facebook-posts/