Public relations students are participating in the national Bateman PRSSA Competition to open dialogue about diverse voices in the field of public relations.
Four groups of students in the COM 519 Bateman Competition are challenged to develop and implement a campaign that focuses on diversity in the public relations field and promotes the book Diverse Voices: Profiles in Leadership.
Diverse Voices is the latest initiative of the PRSA Foundation to help advance, attract and retain young adults entering the communications profession. The book, features interviews with more than 40 multicultural communication professionals describing the successes and challenges they have faced during their careers. Diverse Voices was developed by the PRSA Foundation in partnership with the Museum of Public Relations.
The campaigns and the events developed by the PR students will run through March 11.
“I am really excited to see our students working on opening dialogue on important topics such as access, success and inclusion in the field of public relations,” said Didem Koroglu, instructor in the Department of Communication. “The Bateman competition is allowing us to enhance and increase learning development through promoting diversity.”
The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign. After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first-place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.
For additional information or to pre-order Diverse Voices: Profiles in Leadership, visit https://www.diverseleadership.net/.
About the Public Relations Student Society of America (PRSSA) The Public Relations Student Society of America (www.prssa.prsa.org) is the foremost organization for students interested in public relations and communications. Founded in 1968 by its parent organization, the Public Relations Society of America (PRSA), PRSSA includes more than 10,000 student members and advisers, and is active at more than 340 colleges and universities.
About the PRSA Foundation Headquartered in New York City, The PRSA Foundation (www.prsafoundation.org) provides financial support in the form of scholarships, grants and awards to the next generation of multicultural communications professionals who will diversify the workforce and truly mirror the population and customer base to be served. Additionally, the Foundation works with employers and industry organizations to create workplace-based inclusion efforts to welcome, support and retain a diverse workforce.