We’re looking for bright and passionate people to become a temporary part of our team. That means you tackle real challenges, do real work and create real results for real clients. If you’re into that sort of thing, give us some perspective on how you think.

Here are the basic application qualifications.

REQUIREMENTS FOR ELIGIBILITY:
-You must be a student entering your junior or senior year of college.
-You must submit your application by Midnight on Sunday, February 21, 2016.

PROGRAM DETAILS:
-The Summer Mentorship Program runs from Tuesday May 31st – Friday August 5th.
-This is a PAID internship ($10/hr).

AREAS OF INTEREST (Choose up to three in order of preference):

Account Management
It’s not all wining and dining clients. Great campaigns start with a great account manager. They listen to the client, uncover the real problems and are a major part in building the vision for a brand. The best AMs are multi-talented. They’re great listeners, thinkers, strategists, delegators and defenders of the work. On the more tactical end, they mind the numbers and budgets and make sure the agency makes money — you know all the important stuff.

Analytics
Are you curious by nature? Do you enjoy providing clarity in complex situations? The Barkley Analytics team is constantly looking below the surface to uncover the true impact that will evolve businesses. At the core, analytics uses a multi-dimensional mindset that allows you to discover meaningful patterns to help drive marketing campaign success. Analytics leverages data visualization to communicate insights in a creative way to describe, predict and improve business performance.

Art Direction
The Art Director is the visual counterpart to the writer. While the writer works on the voice of a brand, the Art Director develops the look and feel. And they do it for everything from TV to web to print. Really great art directors concept, come up with big campaignable ideas and have a little writer in them too.

Copywriting
Writing. Writing ideas. Writing scripts. Writing headlines. Writing websites. Writing funny things. Writing emotional things. Writing quirky things. That’s life as a copywriter. If you don’t like writing then maybe you should stop reading this right now. Around here, our writers partner with an Art Director and work together to solve problems for clients. The outcome hopefully, is a killer idea that makes a brand famous.

FutureCast
Looking ahead is what FutureCast is all about. With millennials changing the way we approach marketing and the impending wave of Millennial Mindset consumers, our origination is based on preparing brands for the future. Seriously, it’s literally in our name. However, to envision your greatest possible future, you must first unlearn the past and embrace new disruptive schemas that challenge the traditional way of thinking. By embracing actionable, real-time data, we help top brands ask the right questions today to connect with millennials tomorrow.

Graphic Design
While the Art Director focuses on the big picture look and feel of a brand, the graphic designer is all about fine details and the executional side of things. And you’ll get to work on it all — print, web sites, logos, product packaging. Our designers are all about the craft and work to make the brands we work for look killer.

Innovation Lab
Tinkerers and thinkers. That’s what it’s all about. Our innovation lab uses Design Thinking and rapid prototyping to help find innovative ways to solve a brand’s problems. It’s a unique position that requires a crazy amount of curiosity, knowledge in emerging technologies and an inventor’s spirit. It also helps if you like working with your hands. They do a lot of that.
Media
We don’t like to brag but here it goes — we won Adweek’s Media Plan of the Year last year. It’s all because we have some downright creative media people. Yes. Being creative is part of the job. Media is all about finding the right place to get a brand’s message out there. Sometimes it’s a TV spot at 2a.m. Sometimes it’s a billboard. Sometimes it’s a radio spot. Sometimes it’s a crop circle. Whatever it is, Media at Barkley works with the creative and account teams to make sure our message gets out there in the best possible way.

Public Relations-Crossroads
Part of advertising these days is getting our clients some publicity. Buzz is priceless, but generating buzz is tough to do. It takes a lot of strategic thinking, planning and creativity. If you want to succeed in PR, you have to have the ability to think on your feet and creatively problem solve. You also have to be able to write and write well. The Crossroads mentorship program is a crash course in real communication and real work.

Social Media
Our team at Barkley is a force of nature full of creative, tech savvy, pop-culture loving, social media junkies. It’s more than Facebook posts — though that’s part of it — they work with the creative team to come up with ways to bring brands to life in a way that’s more social than salesy. And once those ideas go into practice they listen, analyze, engage and measure social activity. It’s a good time to be social.

Strategy
If you really want to reach people and communicate to them in a way that’s truly going to get through to them on a deep and influential level, you have to understand them. Really understand them. At the core, that’s what strategy is all about — understanding human behavior and the human condition. A strategist at Barkley is part anthropologist, part cultural observer, part problem solver. They’re the ones who look at the big complex picture of a brand, uncover the insight and break it down to simple mind-blowing kernels of thought so the rest of the team can make effective amazing work.

Video Production
Are you wanting to be behind the camera and work on a variety of projects and clients. The video team works on everything from new business, social content, internet commercials, and broadcast. The video team prides themselves on having fun and working collaboratively with the entire agency.

First off, you’re going to have to use Tumblr to submit. So, if you’re currently not using Tumblr, it might be a good time to start. Within Tumblr; create a separate page labeled “Barkley Mentorship.” Every piece of application content you create will be submitted through this link.

The following pieces of content are mandatories:
-Submit a 30 second video elevator pitch. Tell us who you are. Get our attention.

-Find a brand that you believe could use a rebrand, and show us how you would bring it to life.

-First, select a brand you believe is in need of change. The only rule is that this brand must have less than 500K Twitter followers. Easy, right?

-Second, tell us in 250 characters or less why you chose the brand, what you believe their current challenge or opportunity is and why you think they need a re-brand. Remember, be concise…you only have 250 characters. Include this entry as text within your upload on Tumblr.

-Choose three activations from the list below. We believe the best ideas are clear and concise, so we’re limiting your canvas to one 8.5″x11″ page for each piece of activation content you submit. So, that means three 8.5″x11″ pages, one for each activation. Finally, once you’re finished, upload each piece of content separately into your “Barkley Mentorship” Tumblr page.
a. PR Stunt- What would you do and what’s the news release headline?
b. TV Spot- 30 second video, story boards or scripts
c. Packaging Design-Show us how you would set the brand apart on a shelf or online
d. Product Innovation- New flavor, shape, color, etc.,…but show us how this innovation might come to life
e. Social Content- Pick a platform or two, and in the proposed voice, show us what three different posts look like
f. Media Plan or Strategy- What would be the smartest approach to paid media for elevating the new chapter of your brand?
g. Mobile App or Utility- How might the new brand use mobile? What would the app or potential hardware look like? What would it do? Why?

When you are ready to submit your application send us the link to your Tumblr, attach your resume, tell us your areas of interest (see below) and email it tomentorship@barkleyus.com. Also, please include a portfolio link if you’re applying for a creative position.