Job Title: Email Marketing Specialist
Reports To: Digital Marketing Manager
Revision Date: 01/05/2017
General Summary: Responsible for creating email marketing strategy and campaigns to promote key O’Reilly messages and services.
ESSENTIAL JOB FUNCTIONS
Research and develop overall email marketing campaign strategy to include re-engagement, marketing and promotional activities, O’Rewards segmentation best practices, as well as any additional opportunities that arise
Create email marketing campaigns that convey overall marketing messages clearly and in the proper tone to customers and prospective customers
Work closely with Marketing Operation, Graphics and IS team for proper item selection, creation and coding of all types of emails to include Marketing, O’Rewards, transactional, triggered, etc.
Ensure messages are proofread and tested prior to deployment and sent in proper form and template
Assist with additional email strategy and creation for other departments: HR, professional sales team, etc.
Create additional online assets as needed to include appropriate landing pages for email click through and more
Timely reporting and analysis to stakeholders on all aspects of email programs from key metrics and insights to recommendations for growth and best practices
Work with vendor partner to maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc.
Provide administrative support to the Marketing team in the areas of invoice processing, budget tracking, and phone coverage
Assist with special department projects at the direction of the Marketing Manager, Director or Vice President
OTHER JOB FUNCTIONS
SKILLS / EDUCATION / KNOWLEDGE / EXPERIENCE / ABILITIES
Bachelor’s degree in marketing, communications or business
Requires experience with and knowledge of email and online marketing
Ability to write, proofread and edit with proficiency and accuracy
Experience and knowledge of Google Analytics and coding with HTML, CSS, etc. is a plus
Requires experience with and knowledge of the following software: Excel, Microsoft Word, PowerPoint
Excellent written, verbal, communication and organizational skills. Must present a professional company image and positive attitude. Comfortable in a TEAM-oriented work environment
experience and knowledge of email and online marketing
Ability to analyze and present analytics and metrics
Ability to communicate effectively and work in a team-oriented environment
Self-motivated and creative
Automotive knowledge desired
Great desire to increase our email engagement and drive traffic to our website through various digital marketing tactics
This job description indicates the general duties and physical requirements of work performed by team members with this designation. It should not be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications and physical requirements required of a team member assigned to this job, as these may vary from one work location to another work location.
Applicants or current team members with a disability as defined by the Americans with Disabilities Act (ADA) or the Americans with Disabilities Amendments Act (ADAAA), or any state or local law which prohibits them from performing the essential functions of the job may request a reasonable accommodation in writing or by contacting the corporate Leave of Absence team in the corporate human resources department, in accordance with O’Reilly Policy No. 222.