Instructor Carly Pierson’s Principles of Marketing course recently welcomed two guest speakers to class—Seth Kitchen, founder of Collaboarator, and Jason Klein, founder of Logic Forte. Both speakers shared their marketing insight, including how they utilized distinctive resources to shape their strategy. Seth Kitchen created his online company in April 2019 as a full-time … [Read more...] about Principles of Marketing class welcomes two guest speakers
The Kappa Omicron Chapter of Delta Sigma Pi Professional Business Fraternity from Missouri State University received the Gateway Region Outstanding Professional Activities Award for a Collegiate Chapter. Awards were presented at the fraternity’s biennial national convention, Grand Chapter Congress (GCC), in August. Winning this award is a testament to the chapter’s overall … [Read more...] about Delta Sigma Pi chapter receives Gateway Region Outstanding Professional Activities Award
Missouri State Marketing faculty Dr. Christina Simmers and Dr. Ron Clark published a cross-cultural study that examines several issues related to the use of celebrity endorsers. The study reviews cross-national differences between the US and China in the ability of celebrities to endorse multiple products based on a combination of source characteristics (such as expertise, … [Read more...] about New research: Cross-cultural study on the use of celebrity endorsers
Company Name: Arvest Bank Brief Company Description: The story of Arvest Bank is one of commitment started by our founders, and intense dedication to focusing on the customer above all else. This philosophy has remained the same during our growth from a small bank to a network of community banks able to provide a complete range of financial services. Arvest Bank operates over … [Read more...] about Division Internship – Arvest Bank
Company Name: BKD CPAs & Advisors Brief Company Description: BKD is a place where people build careers, gain new skills and enjoy big firm resources with a small firm approach to teamwork and camaraderie. We focus on providing unmatched client service to everyone we encounter—both in the marketplace and in our offices. We also offer the support, resources and … [Read more...] about Marketing Internship – BKD CPAs & Advisors