As a Marketing Intern at Genie, you’ll gain hands-on experience supporting branding, content creation, and promotional initiatives for reconditioned aerial lifts. This part-time role offers flexible hours and the chance to work on creative projects that enhance team engagement and showcase Genie Recon’s brand.

Company: Genie

Website: Genie

About Genie

Genie delivers the quality businesses need through durable equipment, expert support, and dependable parts. The company specializes in material lifts, portable aerial work platforms, scissor lifts, and self-propelled telescopic and articulated booms designed to help elevate productivity and performance.

Position Overview: Marketing Intern

The Marketing Intern will tackle creative and strategic projects that build Genie Recon’s brand, showcase reconditioned aerial lifts, and create an engaging environment for the team and visitors. Work together with the Genie team and SRC Marketing to keep everything aligned with style guides while driving visibility.

Duties and Responsibilities

• Branding Alignment and Compliance: Review and ensure all materials—graphics, signage, handouts, promotional items, adhere to Genie Recon guidelines. Inspect layouts, copies, videos, and assets for consistency, then secure approvals as needed.
• Facility “Look and Feel”: Develop and start implementing a branding plan for facility interiors (group areas, offices, signage) and propose exterior elements that complement our operations. Create welcoming, professional spaces that reflect quality reconditioning and innovation.
• Content and Promotional Materials: Draw from existing Genie assets and create fresh Genie Recon-branded designs—signage, posters, leave-behinds (pens, pads), and promo copy—to support our messaging on reliable, like-new equipment.
• Employee Styling, Incentives, and Attraction: Source branded clothing, hats, accessories, minigame prizes, and incentive products to boost team spirit. Develop local ads and manage placements to attract talent—highlighting the appeal of working in reconditioning and aerial lifts.
• Coordination and Promotion: Team up with internal departments (and external partners when relevant) on ad coordination, media dissemination, event planning/support, and strategy sessions. Update websites and social channels with new content, repurposed materials, or promotional posts to increase engagement and showcase our value.
• Expect 16-20 hours per week with flexible hours—easy to fit around other commitments. Summer often brings extra opportunities for bigger projects.
• The frequency and duration of the duties described may vary based on production needs, equipment condition, and workflow requirements.

Qualifications

• High school diploma or equivalent
• Keen design eye and detail focus for producing compliant, standout materials.
• Comfort with tools like Canva, Adobe Suite, or equivalents for graphics and basic editing.
• Good communication—you’ll confer with team members, coordinate tasks, and help represent the brand externally.
• Quick to learn, spot opportunities, and decide what advances our goals in a dynamic setting.
• Preferred: Experience with social posting, event support, or sourcing branded items.

General Responsibilities

• Support adherence to the organization’s Quality Management System (QMS) guidelines, particularly as they apply to the development, review, and approval of marketing materials, branding assets, and promotional content.
• Comply with all company safety policies, environmental regulations, and applicable standards; consistently practice safe behaviors, including proper use of required personal protective equipment (PPE) during any facility access or material handling activities.
• Adhere to established Marketing department policies, procedures, and objectives, while contributing to continuous improvement efforts in branding, content creation, and promotional initiatives.
• Demonstrate a positive attitude and foster a collaborative, professional work environment through effective teamwork and communication.

Position Type: Internship (Part-Time)

Salary: $19 – $25 per hour depending on education and experience

Hours: 20 hours/week

Reports to: Program Director

Interested candidates may apply by emailing their resume to DDAVIS@GENIERECON.COM

Visit the MSU Career Center for resume advice and explore the Marketing Department Blog to discover additional internships opportunities.