Missouri State University’s online Bachelor of Science in Marketing with a concentration in Marketing Management ranked No. 16 nationally in Academic Influence’s 2026 ranking of online bachelor’s programs in marketing and advertising. This recognition places Missouri State among the institutions featured in the publication’s national comparison of online programs.

For prospective students exploring a future in marketing, the ranking offers another reason to consider Missouri State and learn more about its online degree options.

Understanding How Businesses Connect with Customers

Marketing plays a role in how businesses introduce products, communicate with customers, and build relationships. Behind an advertisement, product launch, or promotional campaign are decisions about what customers need and how a business can communicate its value.

Studying marketing means looking beyond the finished advertisement. It involves asking questions such as: Who is the customer? What influences a purchase? How can a business reach the right audience? How should a brand respond when customer expectations change?

These questions make marketing relevant across many industries, from retail and technology to nonprofit organizations and professional services.

An Online Path to a Marketing Education

Academic Influence’s listing identifies Missouri State’s online BS in Marketing with a concentration in Marketing Management. Its inclusion at No. 16 brings national attention to this online degree option.

For students balancing education with employment, family commitments, or other responsibilities, online study can make pursuing a degree more practical. It also gives students a way to consider programs beyond the institutions closest to where they live.

Students comparing online degrees should explore how each program’s course requirements, learning format, and available support fit their goals. A ranking can help students discover a program, while a closer look at the degree helps them decide whether it meets their needs.

National Recognition for Missouri State

The No. 16 placement provides a milestone to share with current students, alumni, faculty, and prospective Bears. It also introduces Missouri State’s online marketing degree to readers searching for educational opportunities in marketing and advertising.

For students interested in understanding customers and the business decisions behind effective marketing, Missouri State’s online program is an option to explore.

Visit Academic Influence’s 2026 ranking of online bachelor’s programs in marketing and advertising to view the full list and Missouri State’s placement.