As the world becomes more flat, due to the heavy influence of technology, there is a push for digital marketing content. Younger generation in Asia, just like the generation in America, are exposed to information fed to them through social media platforms and online websites. We will be spending some time in KL after the two week portion of the trip and so the following are some information on the Malaysia taken from Econsultancy:
- Google as well as Facebook are the two most used websites
- English is spoken in Malaysia – advertising uses both Malay and English
- Malaysia is diverse in their ethnic make up of their population as well as religiously diverse
- There are already competitors with online presence
The above facts are quick things when considering how to market in Malaysia. Online presence does have a impact on marketing; however, it’s important to be cognizant of the differences of print marketing as well.