One of Australia’s national icon is The Sydney Opera House. When it is summer time, when Aussie and tourists mostly like being outdoors and it really challenge the Opera House to increase their venues or ticket sale. There are also a huge number of tourists visited Australia and they just took picture from outside and done and move on to a new place. So they came up with the idea invite visitors directly to #comeonin the Sydney Opera House with money-can’t-buy experience. I think it is such a good marketing idea that we can learn to increase venues for many different tourist attraction location.
How Sydney Opera House personally and directly invited visitors to #ComeOnIn