I was unaware of how big an effect culture has on our economy and international markets. Culture makes up a group of people with the same beliefs and ideas. Cultural borrowing is when someone is responsible in learning a new culture in a quest for solutions to a society’s problems. Understanding how others deal with issues can help tremendously for data and conflict resolution. One thing many people are difficult with is changing within their own culture. People are very hesitant to changing something that they are comfortable with. I notice now that when marketing around the world, you must take into consideration of others cultures and feelings to make sure you do not start any conflicts across the world.