Culture is a very big part of marketing internationally. Culture is also known as the sum of the values, rituals, symbols, beliefs and thought processes that are learned and shared by a group of people. One thing I learned is that marketers who are proficient in cultural differences are able to see where the problems lies within. Knowing differences among cultures can really help save your product from getting no where. Where you market and produce your product can also have a big factor. Humans are adapting to their cultures when they are born. they also grow with the innovations that are within the culture they have. My biggest take away from this chapter is there are deeper meanings to others thoughts and beliefs. The ones who will have a successful business internationally will strive to understand another person’s culture when selling to them.