Adaptation is a huge part of marketing globally to the world. The business world demands you to be understanding of other peoples perspectives. It doesn’t expect you to forget your own, but at the same time be willing to adjust so others can be comfortable. I have also learned adaptation is open tolerance. I also have learned more about the Self Reference Criterion. Looking to understand how others do business is the best strategy. Going in negative about their way of doing business will not help anyone. I just thought I would share how adaptation caught my eye this chapter.