One struggle a company/country may face is gaining quality data for research and analysis. This data can be found through primary and secondary data. Primary data is mainly found by the one conducting the research while secondary data is found from others data and findings. One problem you may have with secondary data is the reliability of the source that has the data given. It would be a big issue if numbers were not accurately measured and those numbers may affect your study. Do you think Secondary data is ever worth the risk? Sure, if it is a very reliable source. Next, you will want to validate this data and make sure its accurate. In my opinion, taking the time to find your own data and conclusions is worth the success in the end. Are there any examples you think of when you would use secondary data over primary data?