Many institutions have “gone digital” with alumni magazines by posting simple PDF versions or by paying third-party vendors to create Flash page-flip versions. This presentation shows how Missouri State University designed and built a new magazine website from scratch with only a few staff members and student workers. The presentation covers the challenges of transitioning from print to web, the design and implementation process, social media integration and interactivity with readers.

Presented at the annual CASE District VI Conference on January 10, 2011.