Missouri State University

Skip to content Skip to navigation
a b c d e f g h i j k l m n o p q r s t u v w x y z

Web Strategy and Development Blog

  • Web strategy and development
  • Services Offered
  • @msuweb
Alumni at Homecoming 2015

Web and social media highlights from #BearsHomecoming

Homecoming was heavily promoted by the MarooNation and Missouri State University social media accounts leading up to and during homecoming. Members of the Missouri State community were encouraged to engage in the social conversation about homecoming by using #BearsHomecoming.

October 28, 2015 by

Share this post:

  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Pocket
  • Tumblr
  • Email

Alumnus in ColoradoMissouri State University students, faculty, staff, alumni and community members came together to celebrate the ways Bears have broken barriers during homecoming Oct. 11-17.

Homecoming promotion:

Homecoming was promoted in many ways for months leading up to the week of festivities. Promotional efforts online and through digital marketing included:

  • Four homecoming invitation emails and a few event and audience-specific emails sent July-October from the Alumni Association
  • A feature in the Bear Bulletin monthly newsletter in July-September editions
  • A custom banner in MSU Mobile that pointed to the alumni homecoming website
  • A feature and four featurettes on the Missouri State homepage that promoted key homecoming events
  • A homecoming themed Instagram video featuring President Clif Smart
  • Social media promotion through the MarooNation and Missouri State University accounts
  • A social media kit posted to the Web and New Media blog and emailed to social media ambassadors
  • Aggregation of conversation around #BearsHomecoming through Tagboard
  • Live coverage of the Friday and Saturday alumni homecoming activities via the MarooNation social media accounts

Website traffic:

Last year, the homecoming website was converted to a mobile-friendly format. This proves to be a positive step as this year, 51% of all traffic on the Homecoming website was from a mobile device (up 10% from last year).

Homecoming kids with BoomerTraffic to the alumni homecoming website was tracked through Google Analytics. Here are some highlights from Oct. 5-18:

  • Pageviews of the homecoming subsite (14,483) were up 22% from the previous year
  • 64% of all pageviews on the alumni website were of the homecoming subsite
  • 77% of all pageviews on the alumni homecoming website were unique
  • 75% of all pageviews on the alumni homecoming website were from external users

The Homecoming campaign was the top campaign on the Missouri State website for both internal and external users in October, accounting for 28% of all campaign-related traffic.

  • The Missouri State homepage was the number one referrer in the campaign (40% of all traffic)
  • The Alumni Association Facebook page was the number one social referrer in the campaign, and third overall (5.6% of all traffic)
  • From all accounts, social media led to the following:
    • Facebook: 12% of all sessions
    • Twitter: 3% of all sessions

Social engagement:

Homecoming was heavily promoted by the MarooNation and Missouri State University social media accounts leading up to and during homecoming. Members of the Missouri State community were encouraged to engage in the social conversation about homecoming by using #BearsHomecoming.

Alumna with coffee cupFacebook

Homecoming-related posts – Oct. 5-18

Missouri State Facebook:

  • Posts: 12
  • Reach: 64,107
  • Engagements: 3,778

MarooNation Facebook:

  • Posts: 30
  • Reach: 49,155
  • Engagements: 2,993

Homecoming Facebook event:

  • RSVPs
    • Going: 2,809
    • Interested: 111
    • Invited but not RSVPed: 456
  • Reach: 207,000
  • Event page views: 12,000
  • Event engagements: 3,200

Homecoming selfieTwitter

Homecoming-related tweets – Oct. 11-18

Missouri State Twitter:

  • Tweets: 19
  • RTs: 53
  • Impressions: 489,800

MarooNation Twitter:

  • Tweets: 51
  • RTs: 62
  • Impressions: 71,500

Public tweets with #BearsHomecoming:

  • Tweets: 798
  • Contributors: 421
  • Accounts reached: 288,161
  • Impressions: 1,230,343

Instagram

Posts with #BearsHomecoming – Sept. 29-Oct. 17

Missouri State Instagram:

  • Posts: 6
  • Favorites: 2,656
  • Comments: 15

Public posts with #BearsHomecoming: 87

  • About the Author
  • Latest Posts

Filed Under: Social media, web strategy and development Tagged With: facebook, google analytics, homecoming, Social Media, Twitter

Share this post:

  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Pocket
  • Tumblr
  • Email

Subscribe

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Follow @MSUWeb

My Tweets

Calendar

  • Complete Calendar

Categories

  • Accessibility
  • brand
  • email marketing
  • Mobile
  • News
  • Redesign
    • Academic websites
    • Web redesign 2010
    • Web redesign 2015
  • Social media
    • Social media kit
  • template
    • updates
  • Training
  • Video
  • Web Press
  • web strategy and development
    • Technical
  • WordPress blogs

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Connect with web strategy and development

  • Twitter

Make your Missouri statementMake your Missouri statement
  • Last Modified: October 28, 2015
  • Accessibility
  • Disclaimer
  • Disclosures
  • EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity
  • © 2013 Board of Governors, Missouri State University
  • Contact Information
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
 

Loading Comments...