Missouri State University
Web and New Media Blog

Free photo opportunity for faculty and staff

A Free Portrait Day will be held on July 1 in the office of photographic services. Participating in a free photo opportunity is the best way to ensure you have an up-to-date, professional headshot for use in University websites and publications.

Faculty and staff participating in a Free Portrait DayKey details

  • Who: Open to Missouri State faculty and staff
  • When: 9:30 a.m. – 4 p.m. on Wednesday, July 1
  • Where: The office of photographic services, which is located in the Meyer Alumni Center at 300 S. Jefferson, Suite 504. The Bear Line stops in front of the Morris Center (just across the street from the Meyer Alumni Center). There is also a parking garage attached to the Alumni Center; access it via McDaniel Street. Photographic services is on the fifth floor.

Streamlined photo selection process

In one change of note, you will be asked to make your photo selection on-site. The photo will then be loaded to the University directory.

This change means there is no additional effort required (once you’ve attended the Free Portrait Day). You will not need to submit your photo selection to Web and new media.

Within a few days of the event, you will receive the photo you selected via email. This photo will be yours to use for other professional purposes and platforms.

The streamlined photo selection process means you’ll receive your image in less time. It also aids marketing and communications staff in making timely updates to images in the University directory system.

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Highlights from Confab Central Conference

Confab StageIn May 2015, Lucie Amberg, Nicki Donnelson and Courtney Wendel-Stevenson traveled to the Confab Central conference in Minneapolis, Minnesota. The conference focused on content strategy, writing for the web, web design and technology. Keynote speakers included Jonathon Colman from Facebook, bestselling author Anne Lamott and Gerry McGovern from Customer Carewords.

You may view presentation slides and watch recordings of select sessions.

Courtney’s takeaways

  • The work we produce needs to be customer centric, rather than organization focused. Specifically, we need to work to understand our audiences and their needs, then create content that meets those needs.
  • Creating a culture of openness is crucial to creating teams that are collaborative and empathetic to their clients. Outwardly empathetic teams are characterized by their authentic desire to understand their clients’ needs. This better positions them to ask the right questions in order to uncover latent problems, for which they can deliver creative solutions.
  • Managing feedback is challenging, but knowing how to approach it can help make your work more successful. Some of Margo Stern’s tips:
    • Grounding your content in context is crucial. When you submit content for review, provide context to give reviewers a better framework of understanding. Otherwise, it’s anyone’s game.
    • Rank stakeholders. Know whose feedback is most important and revise thoughtfully.
    • When given challenging directives, ask the person: “Can you tell me more about the problem you’re trying to solve?”
    • If 85% of your work makes it, that’s pretty good. Let the last 15% go.
  • View Courtney’s #ConfabMN Twitter feed.

Nicki’s takeaways:

  • Project management takes time. If you don’t have time to plan, you don’t have time for the project.
    • Budget for it, round up, then add 20% to the total project time. This sets you up for a realistic plan for success.
    • Check out tools like TeamGantt
  • Marketing should be about differentiation.
    • What makes you better/different?
    • Talk about how that fulfills a need – hopefully in an emotional, storytelling style – to help move your audience to action.
    • Don’t feature dump.
  • Ask yourself: What is the basic group of things we can do to make a change? Start there.
    • Don’t wait until it can be done perfectly.
    • Good design today is better than great design tomorrow.
  • View Nicki’s #ConfabMN Twitter feed.

Lucie’s takeaways:

  • Watch out for the “cult of volume.” Many organizations are generating and distributing too much content, and such excessive content creates a barrier to effective content.
    • When working with clients, start by identifying what the target audience needs. Then help the client develop content that meets those needs.
    • Take a minimalist approach – which isn’t the same as simply shortening text. Minimal content is as long as necessary to meet your audience’s needs and to accomplish your purpose. But no longer.
    • Check out Marcia Riefer Johnston on Writing Tight(er)
  • Be wary of over explaining.
    • Attention spans are decreasing while competition for our audience’s attention is increasing.
    • Stay slightly ahead of your audience; otherwise you risk losing their attention.
  • View Lucie’s #ConfabMN Twitter feed.
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Recap: #BearGrads 2015

The spring 2015 #BearGrads ceremonies honored 2,416 graduating students on May 15 at JQH Arena.

500 Commencement_JRS_8970

Digital promotion of #BearGrads 2015

To promote the event, Web and new media utilized a variety of communication strategies, including the development of a social media kit, live social media posts, and live streaming the ceremonies.

Social Media Kit

The #BearGrads social media kit contained a variety of tools that assisted university departments and individuals in sharing their commencement experiences. These items included:

  • Key details about the ceremonies
  • Tips for social media-savvy posts
  • Promotion of the #BearGrads hashtag
  • Shareable visual assets including video and images pre-cropped for use on Facebook and Twitter
  • Sample social media posts

Social media analytics

@MissouriState on Twitter

  • 45 new followers (114 percent increase over #BearGrads spring 2014)
  • Engagement rate of 7.5 percent (number of times users interacted with tweets divided by total impressions), down from 8.3 percent in 2014
  • 116 retweets (47 percent increase)
  • 276 favorites (114 percent increase)
  • 11 replies (83 percent increase)
  • 31 posts (24 percent decrease)
  • 70,200 impressions (43 percent increase)

MissouriStateU on Facebook

  • 96 new fans (167 percent increase)
  • Engagement rate of 9 percent (up from 7 percent)
  • 17,500 engagements (775 percent increase)
  • 16,199 average reach (277 percent increase)
  • 9,856 stories created via shares (212 percent increase)
  • 13 posts (86 percent increase)
  • 210,000 total reach (598 percent increase)

#BearGrads pages on MissouriState.edu

The most popular page was the spring 2015 commencement hub, which was viewed 7,032 times in the month leading to May 15 (11 percent decrease from 2014)

  • 34,043 total page views (38 percent decrease)
  • 25,341 unique page views (20 percent increase)
  • 69 seconds average time on pages (138 percent increase)
  • 37.19 percent bounce rate (Up from 0.81 percent)

Social media post highlights

Twitter

These tweets received the two highest engagement rates of the day from the @MissouriState Twitter account. The #MSUMortarBoardMadness tweet checked in at 22.7 percent (874 engagements/3,854 impressions), while the shoes tweet nearly matched it at 22.6 percent (883/3,907).

Facebook

However, Master’s degree recipient Mandy Dovin and her service dog, Sonja, won Facebook and possibly the internet on Friday. Sonja received a hood and had her name read at the 10 a.m. ceremony.

The post:

  • Received more than 2,000 likes and 225 shares
  • Reached more than than 83,000 people
  • Resulted in media calls

People love dogs. They also love good stories. This was the perfect storm.

DogGrad

Instagram

Mandy and Sonja also received the highest levels of engagement on Instagram, clocking in at 466 likes and two comments. The second-most successful of the day was this one, featuring a graduate proudly holding up her diploma cover.

A moment of pride for #BearGrads

A photo posted by Missouri State University (@missouristate) on

Tagboard

People from across the campus community utilized the #BearGrads hashtag to share their commencement experiences on Tagboard. A few highlights of their posts:

Graduated today. Turn up. #BearGrads

A photo posted by Alex (@alexdonaudio) on

I’m gonna miss this place but I’d say it was a good day!! #beargrads

A photo posted by Stephen Gregory (@stephen__gregory) on


 

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Non-credit course offers photography tips and techniques

John WallUpgrade your photography skills this June with instructor John Wall.

Register

Why is photography important?

BufferSocial provides several good reasons why visual content is so important:

  • Nearly half of all Internet users have reposted a photo or video they have found online.
  • Content with relevant images gets 94 percent more views than content without.
  • Tweets with images receive 150 percent more retweets.
  • Images are the No. 1 most important factor in optimal social media content.

What topics will the training cover?

  • Functions of the camera (film or digital)
  • Composition, lenses, lighting, software, flash units and other equipment
  • Tips and techniques for capturing photographs that stand out
  • Studio visit and techniques

Who should attend?

This course is recommended to hobbyists, budding journalists that need to shoot their own stories, artists and anyone else looking at improving their photographic imagery. Those developing websites, blog posts and social media content are encouraged to attend.

When is it and how do I register?

Plaster Student Union

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Recap: Public Affairs Conference 2015

The 2015 Public Affairs Conference centered on the principles of ethical citizenship. Specifically, the conference theme was The Ethical Citizen: Can You Make a Difference? The annual four-day event featured keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Digital promotion of the Public Affairs Conference

To promote the event, Web and new media partnered and engaged with Conference representatives and social media accounts across the university. These strategies included the development of a social media kit and strategic live social media posts.

Social Media Kit18382_9416

The Public Affairs Conference social media kit contained a variety of tools that assisted university departments and individuals in sharing their conference experiences. These items included:

  • Key details about the conference
  • Tips for social media-savvy posts
  • Promotion of the #CitizenBear hashtag
  • Shareable visual assets including video and images pre-cropped for optimal use on Facebook and Twitter
  • Sample social media posts

Social media analytics

@MissouriState on Twitter

  • 126 new followers (147 percent increase over the 2014 Public Affairs Conference)
  • Engagement rate of 2.8 percent (number of times users interacted with tweets divided by total impressions), a 65 percent over the 2014 conference.
  • 279 retweets (73 percent increase)
  • 332 favorites (63 percent increase)
  • 48 replies (336 percent increase)
  • 66 posts (68 percent decrease)
  • 200,700 impressions (52 percent decrease)

MissouriStateU on Facebook

  • 111 new fans (46 percent increase)
  • Engagement rate of 5 percent (same)
  • 2,000 engagements (1,463 percent increase)
  • 8,000 average reach (789 percent increase)
  • 2,900 stories created via shares (383 percent increase)
  • 17 posts (13 percent increase)
  • 138,000 total reach (930 percent increase)

Public Affairs pages on MissouriState.edu

The most popular page was the conference schedule, which was viewed 3,700 times (42 percent increase over the 2014 conference)

  • 14,200 total page views (46 percent increase)
  • 10,900 unique page views (43 percent increase)
  • 93 seconds average time on pages (same)
  • 37.70 percent bounce rate (3 percent increase)

Social media post highlights

These tweets received the two highest engagement rates of the week from the @MissouriState Twitter account. The Sean McEwen tweet checked in at 15.6 percent (432 engagements/2,770 impressions), while the Cal Ripken Jr. tweet was at 11.6 percent (886/7,669). The lesson: Celebrity is everything.

 

Sharing the wealth

Users also generated great content of their own, which was populated on the #CitizenBear Tagboard.

A Life Size Puppet. #Shatterer #PAC2015 #CitizenBear #Bread&Puppet #VSCOcam

A photo posted by Cassidy Flynn (@casssfrasss) on

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