Missouri State University
Web and New Media Blog

Recap: #BearGrads 2015

The spring 2015 #BearGrads ceremonies honored 2,416 graduating students on May 15 at JQH Arena.

500 Commencement_JRS_8970

Digital promotion of #BearGrads 2015

To promote the event, Web and new media utilized a variety of communication strategies, including the development of a social media kit, live social media posts, and live streaming the ceremonies.

Social Media Kit

The #BearGrads social media kit contained a variety of tools that assisted university departments and individuals in sharing their commencement experiences. These items included:

  • Key details about the ceremonies
  • Tips for social media-savvy posts
  • Promotion of the #BearGrads hashtag
  • Shareable visual assets including video and images pre-cropped for use on Facebook and Twitter
  • Sample social media posts

Social media analytics

@MissouriState on Twitter

  • 45 new followers (114 percent increase over #BearGrads spring 2014)
  • Engagement rate of 7.5 percent (number of times users interacted with tweets divided by total impressions), down from 8.3 percent in 2014
  • 116 retweets (47 percent increase)
  • 276 favorites (114 percent increase)
  • 11 replies (83 percent increase)
  • 31 posts (24 percent decrease)
  • 70,200 impressions (43 percent increase)

MissouriStateU on Facebook

  • 96 new fans (167 percent increase)
  • Engagement rate of 9 percent (up from 7 percent)
  • 17,500 engagements (775 percent increase)
  • 16,199 average reach (277 percent increase)
  • 9,856 stories created via shares (212 percent increase)
  • 13 posts (86 percent increase)
  • 210,000 total reach (598 percent increase)

#BearGrads pages on MissouriState.edu

The most popular page was the spring 2015 commencement hub, which was viewed 7,032 times in the month leading to May 15 (11 percent decrease from 2014)

  • 34,043 total page views (38 percent decrease)
  • 25,341 unique page views (20 percent increase)
  • 69 seconds average time on pages (138 percent increase)
  • 37.19 percent bounce rate (Up from 0.81 percent)

Social media post highlights

Twitter

These tweets received the two highest engagement rates of the day from the @MissouriState Twitter account. The #MSUMortarBoardMadness tweet checked in at 22.7 percent (874 engagements/3,854 impressions), while the shoes tweet nearly matched it at 22.6 percent (883/3,907).

Facebook

However, Master’s degree recipient Mandy Dovin and her service dog, Sonja, won Facebook and possibly the internet on Friday. Sonja received a hood and had her name read at the 10 a.m. ceremony.

The post:

  • Received more than 2,000 likes and 225 shares
  • Reached more than than 83,000 people
  • Resulted in media calls

People love dogs. They also love good stories. This was the perfect storm.

DogGrad

Instagram

Mandy and Sonja also received the highest levels of engagement on Instagram, clocking in at 466 likes and two comments. The second-most successful of the day was this one, featuring a graduate proudly holding up her diploma cover.

A moment of pride for #BearGrads

A photo posted by Missouri State University (@missouristate) on

Tagboard

People from across the campus community utilized the #BearGrads hashtag to share their commencement experiences on Tagboard. A few highlights of their posts:

Graduated today. Turn up. #BearGrads

A photo posted by Alex (@alexdonaudio) on

I’m gonna miss this place but I’d say it was a good day!! #beargrads

A photo posted by Stephen Gregory (@stephen__gregory) on


 

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Non-credit course offers photography tips and techniques

John WallUpgrade your photography skills this June with instructor John Wall.

Register

Why is photography important?

BufferSocial provides several good reasons why visual content is so important:

  • Nearly half of all Internet users have reposted a photo or video they have found online.
  • Content with relevant images gets 94 percent more views than content without.
  • Tweets with images receive 150 percent more retweets.
  • Images are the No. 1 most important factor in optimal social media content.

What topics will the training cover?

  • Functions of the camera (film or digital)
  • Composition, lenses, lighting, software, flash units and other equipment
  • Tips and techniques for capturing photographs that stand out
  • Studio visit and techniques

Who should attend?

This course is recommended to hobbyists, budding journalists that need to shoot their own stories, artists and anyone else looking at improving their photographic imagery. Those developing websites, blog posts and social media content are encouraged to attend.

When is it and how do I register?

Plaster Student Union

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Recap: Public Affairs Conference 2015

The 2015 Public Affairs Conference centered on the principles of ethical citizenship. Specifically, the conference theme was The Ethical Citizen: Can You Make a Difference? The annual four-day event featured keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Digital promotion of the Public Affairs Conference

To promote the event, Web and new media partnered and engaged with Conference representatives and social media accounts across the university. These strategies included the development of a social media kit and strategic live social media posts.

Social Media Kit18382_9416

The Public Affairs Conference social media kit contained a variety of tools that assisted university departments and individuals in sharing their conference experiences. These items included:

  • Key details about the conference
  • Tips for social media-savvy posts
  • Promotion of the #CitizenBear hashtag
  • Shareable visual assets including video and images pre-cropped for optimal use on Facebook and Twitter
  • Sample social media posts

Social media analytics

@MissouriState on Twitter

  • 126 new followers (147 percent increase over the 2014 Public Affairs Conference)
  • Engagement rate of 2.8 percent (number of times users interacted with tweets divided by total impressions), a 65 percent over the 2014 conference.
  • 279 retweets (73 percent increase)
  • 332 favorites (63 percent increase)
  • 48 replies (336 percent increase)
  • 66 posts (68 percent decrease)
  • 200,700 impressions (52 percent decrease)

MissouriStateU on Facebook

  • 111 new fans (46 percent increase)
  • Engagement rate of 5 percent (same)
  • 2,000 engagements (1,463 percent increase)
  • 8,000 average reach (789 percent increase)
  • 2,900 stories created via shares (383 percent increase)
  • 17 posts (13 percent increase)
  • 138,000 total reach (930 percent increase)

Public Affairs pages on MissouriState.edu

The most popular page was the conference schedule, which was viewed 3,700 times (42 percent increase over the 2014 conference)

  • 14,200 total page views (46 percent increase)
  • 10,900 unique page views (43 percent increase)
  • 93 seconds average time on pages (same)
  • 37.70 percent bounce rate (3 percent increase)

Social media post highlights

These tweets received the two highest engagement rates of the week from the @MissouriState Twitter account. The Sean McEwen tweet checked in at 15.6 percent (432 engagements/2,770 impressions), while the Cal Ripken Jr. tweet was at 11.6 percent (886/7,669). The lesson: Celebrity is everything.

 

Sharing the wealth

Users also generated great content of their own, which was populated on the #CitizenBear Tagboard.

A Life Size Puppet. #Shatterer #PAC2015 #CitizenBear #Bread&Puppet #VSCOcam

A photo posted by Cassidy Flynn (@casssfrasss) on

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Academic Website Project: Converting to mobile FAQ

Website viewsThis semester, the office of Web and new media began converting all departmental websites to the mobile-friendly template.

As part of the Academic Website Project, this effort is funded by the office of the provost. Websites will be converted according to the deans’ prioritization on a college-by-college rotation.

Frequently asked questions

Why are we converting to mobile?

Smart phone and tablet usage continues to grow exponentially — particularly with our largest target demographic. In addition, last month Google updated its search algorithm, expanding its use of mobile-friendliness as a ranking signal in organic search results.

What’s involved in the mobile conversion process?

Conversion rather than redesign

The mobile conversion process is not a redesign of your website.

Certain academic websites (Examples: marketing, hospitality and restaurant administration, area studies) have been redesigned according to mobile-friendly specifications; during the redesign process, these sites received new content — including text, design elements, photos and videos. But during a conversion process, new content will not be created for your website.

Incorporating existing multimedia content

However, we will be looking for ways to incorporate content that has already been created for your program. Whenever possible, we will add multimedia pieces such as Mind’s Eye and spotlight videos, provided that they support your program’s recruitment goals and meet other content guidelines.

If you know of existing multimedia content you’d like to add to your website, please feel free to let us know about it once we begin your conversion process.

Future redesign

In the future, any academic website that goes through the mobile conversion process will also receive a complete redesign as part of the Academic Website Project. At that point, we will be creating new content.

Student looking at mobile phone

I represent an academic department. How do I get the process started?

Commencing the conversion

You don’t need to do anything.

  • The conversion process is funded by the office of the provost.
  • Your department has already been prioritized by your dean.
  • Web and new media will contact you via email when your website is entering conversion.

During the conversion

While your website is being converted, you will not be able to edit your live website. Instead, you’ll send updates to webpress@missouristate.edu. We will make updates on your behalf.

Following the conversion

  • Once the conversion is complete, you’ll be notified that your website is ready for your review.
  • At this time, you’ll have the opportunity to send feedback and request changes.
  • Please keep in mind that we will not be revising your content during this process. (If you’d like to make content revisions, you will have that opportunity once your mobile-friendly website has been launched and you have resumed responsibility for maintaining it.)
  • Your website will be launched four weeks after the date you are notified that it’s ready for review.

Once it’s converted, will we still be using Web Press?

Yes, you’ll continue to manage your website through Web Press.

I’m part of a University unit that isn’t an academic department. How do we start the mobile conversion process?

Mobile conversion isn’t fully available to non-academic departments yet. We are working through that process and will post when available. You’re welcome to email web@missouristate.edu if you’d like to be an early conversion client.

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2015 Missouri Public Affairs Hall of Fame in review

2015 Missouri Public Affairs Hall of Fame honoreesThe 2015 Missouri Public Affairs Hall of Fame dinner and induction ceremony took place on April 17 at the White River Conference Center in Springfield, Missouri. The event recognized the second inductees into the Hall of Fame: George Washington Carver, Simone Bernstein and Eric Greitens.

Social engagement:

The Missouri Public Affairs Hall of Fame was promoted by the Missouri State University, MarooNation and other social media accounts. Attendees were encouraged to engage in the social conversation during the event by using #ShowMeCitizens.

#ShowMeCitizens:

Overall hashtag use:

  • Impressions: 409, 575
  • Accounts reached: 54,414
  • Contributors: 24

Tweet: Great night honoring a great man. MO Public Affairs Hall of FameTwitter:

@MissouriState tweets during the week of the event:

  • Total tweets: 1
  • Impressions: 3,343
  • Engagement: 109
  • ReTweets: 1
  • Favorites: 4

@MarooNation tweets during the week of the event:

  • Total tweets: 3
  • Impressions: 5,295
  • Engagement: 85
  • ReTweets: 8
  • Favorites: 10

Live tweeting from @MissouriState during the event:

  • Total tweets: 15
  • Impressions: 55,381
  • Engagement: 502
  • ReTweets: 17
  • Favorites: 42

Facebook:

Missouri State posts during the week of the event:

  • Total posts: 1
  • Reach: 8,880
  • Likes: 33
  • Shares: 2

MarooNation posts during the week of the event:

  • Total posts: 2
  • Reach: 10,350
  • Likes: 51
  • Shares: 11

YouTube videos:

Website traffic:

Traffic to the Missouri Public Affairs Hall of Fame website was tracked through Google Analytics.

Analytics from the Missouri Public Affairs Hall of Fame website April 13-19, 2015:

  • Total pageviews: 1,758, 63% from external traffic
  • Unique pageviews: 1,345, 65% from external traffic
  • The homepage was the fourth most visited page on the public affairs website, and it accounted for 10% of all pageviews
  • The website ranked #5 and #9 in the top 10 social referrals to the Missouri State University website
  • 29 pageviews were generated by links shared in the social media kit
  • The post-event recap generated 110 pageviews by 100 unique users the weekend of the event
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