Are you looking to share your university event and need help getting the word out? Just add the event to the master calendar. It’s a quick and easy way to ensure that it’s available to the biggest audience possible. Not convinced? Consider this:
You can share the link on social media. That way, people can still find it even if they don’t have access to the original post.
Adding your event to the calendar means a broader audience sees it, including people who weren’t aware of your organization.
Adding the event to the calendar is more reliable than sending reminders to email addresses, which may be outdated. The event invite might also be marked as spam, meaning some people won’t get the message.
It’s easy! Here is an example. Note the short, clear sentences.
Getting the word out
Submit the event as far in advance as possible.
Upload a photo that relates to the event. Resize images to 700 pixels wide and 394 pixels tall for highest quality. Here’s how to Save for Web on Photoshop.
List time, date and venue in appropriate sections. You don’t need to include date in the event description.
Double-check details for accuracy, as only a calendar administrator can edit an event once it has been submitted and approved.
Check off the boxes in event inclusion if they apply.
Need more help?
We wrote this in collaboration with public relations specialist Emily Yeap. Please contact her if you have questions.
Self-guided training modules are available at any time. In-person assistance is available during weekly open lab sessions held every Friday 2:00 – 4:00. Telephone and email support is available weekday afternoons 1:00 – 5:00 at 417-836-5271 and email@example.com, respectively.
With the proliferation of articles on scalable vector graphics (SVG) from the web community within recent years, you would think this image format is some bleeding edge web technology. However, SVGs were first developed by the World Wide Web Consortium (W3C) in 1999 and released as an official recommendation in 2001. So how can a web technology that is nearly eighteen years old be the hot topic in today’s web circles? To answer that question, let’s first look at what a SVG actually is.
What’s your vector, Victor?
One format to rule them all?
So SVG is the One Ring of web graphics, right? Not quite. While SVG images have a litany of benefits, their wheelhouse is relatively flat graphics and shapes. Photographic images and overly complex illustrations will still perform better and more reliably as familiar raster formats such as JPG. However, that opens up a tremendous opportunity for SVGs to shine. The following examples showcase how SVG images outperform comparable raster graphics.
Icon sprites are a common way to implement and deliver a large volume of user interface icons and graphics with fewer server requests, thus decreasing page load time. This is done by pre-compiling individual graphics into one large graphic “sheet” that can then be repositioned and cropped via CSS to show only the applicable icon. The down side to traditional icon sprites is that they are cumbersome to maintain and implement. With the advent of high-density displays, they can also quickly grow in file size as different resolutions are accommodated.
Similar to their raster counterparts, a SVG sprite combines multiple icons and graphics into one file. Unlike a PNG sprite, though, a SVG sprite has to only have one iteration of each icon or symbol since CSS can control the scale as needed. Styles can also be applied to create custom themes for icons. Do you need to change the default black icon to Missouri State maroon? Simply write a new style to target that class and it’s done. Additionally, new symbols can be added by simply cutting and pasting the new symbol code directly into the SVG sprite file. Gone are the days when you have to run countless individual graphics through a sprite generator and do frustrating CSS math to get them to display correctly. SVG sprites offer an impressive level of flexibility without compromising file size.
Responsive and adaptive logos
Another challenge introduced with multiple resolutions and device widths is getting relatively detailed graphics such as logos to work at various breakpoints. A logo that is readable and properly scaled at desktop dimensions may become muddled once it is viewed on a phone. One solution has been to use CSS to swap out the graphic designed for desktop with one that is thoughtfully designed for mobile. Again, this creates multiple assets that have to be managed and extra load time to display higher-resolution graphics.
Similar to how specific symbols can be referenced in an SVG sprite, you can use several symbols to make up a larger graphic such as a logo and then utilize CSS to turn on or off these symbols at different breakpoints. For example, the Missouri State University logo that includes the Carrington icon and wordmark may look great on a desktop view, but become indiscernible at tablet scale. CSS and media queries can hide the icon and allow the wordmark to scale up to a more appropriate size. As we go down to phone scale even the wordmark may be too much, so we can show just the icon and hide the wordmark making better use of the space. All of this can be accomplished with one SVG logo and thoughtful use of CSS and media queries.
Charts and infographics
Charts and infographics add another level of visual interest to a site and can help communicate overly technical data. A beautifully illustrated infographic designed for print does not usually translate well to the web, though. The common fix is to slice up the infographic into a series of JPGs or PNGs. This rather heavy-handed approach requires lengthy alternative text or supplementary content to make this data accessible to visually impaired users and can negatively impact a page’s load time.
Remember how SVG images are simply XML documents? That means they can contain tagged text that is accessible to humans, assistive technologies and search engines. Additionally, it can be copied and pasted as well as printed at full resolution. Add to that the ability to be animated and styled by CSS and you have a robust and efficient way to present compelling data.
Back to the future
Now that we are chomping at the bit to fill our websites with SVGs, we pause and ask ourselves, “Why aren’t SVG images more prevalent?” Two words: Internet Explorer. The behemoth that is IE did not support the SVG standard until IE 9. That means up until 2011 a huge chunk of the browser market was unable to utilize even basic implementation of SVG images. But there are promising days ahead. Virtually everyone can now reliably view SVGs on the web in all major browsers and enjoy the many benefits they offer. Even better, the web development community is rallying behind the merits of SVG and educating about best practices and techniques that take a seemingly archaic and almost-forgotten web technology and catapult it into one of the most relevant ones of modern web design.
So where does this meet Missouri State University’s web development efforts? We are always looking for innovative and appropriate ways to accurately and efficiently deliver web content to all of our audiences. With some of our primary goals including mobile-friendly delivery and content that meets accessibility standards, SVG images have been on our radar for a while. And now that browser support is much broader, we are able to readily implement SVGs within our sites.
Our first effort was the recent update to the president’s legislative guide website. This site is a companion to a print piece that is delivered to Missouri legislator’s updating them on how Missouri State has met various goals over the previous year. The website is often referenced throughout the year from a variety of devices and by a variety of audiences and is laden with charts and graphs. This combination made the legislative guide website a perfect opportunity to implement SVG images.
Being our first foray into SVGs, the preparation and optimization efforts took a bit longer than if we had used traditional PNGs. But the payoff was huge: we saved about 50 kb on the page titled “The Value Option” and another 170 kb on the about page with graphics looking crisp at any size.
Additionally, the data within each infographic is accessible to assistive technologies and can readily be copied and pasted by legislators and administrators for annual reporting and other documentation making it a more useful reference source.
We liked that this post provided a snapshot of a current event and included images that bring readers to the scene — even if they are unable to travel to the exhibit.
Want to keep your readers in the loop without renovating your website? Be sure to integrate your blog into your website. This enables readers to see excerpts of your latest posts without leaving your site. You can add blog feed to your site by following these instructions. Need help? Contact the help desk or visit an open lab.
Help us celebrate our #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.
We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.
Make your posts social media savvy
Tag your posts with the official commencement hashtag: #BearGrads