Missouri State University
Web and New Media Blog

Our next social media guru: You?

Students at Welcome Weekend

Are you our next social media star?

We’re looking for a smart, involved Missouri State student who wants a career in social media marketing.

If that sounds like you, apply now to become a new media specialist intern with the office of web and new media. In the fall 2017 semester, you’ll get to work with the people who run social media for the university and alumni association.

Our intern will gain valuable experience in real-world settings and walk away with several benefits:

  • A professional portfolio that includes at least two social media campaigns, four blog posts and two visuals
  • An insider’s access to best practices about social media, writing and website content development
  • An opportunity to display skills in a professional setting, which will place the intern’s resume above their peers’

Interested? Let’s tell you more about what kind of a person we’re looking for.

Responsibilities

  • We want someone who loves social media and engaging with people, because you will develop social media campaigns for university platforms including Missouri State Facebook and Twitter.
  • We’re also looking for versatile storytellers, so you’ll be able to write content for university blogs, edit photos and interview newsmakers.
  • You’ll get the behind-the-scenes access to major university events such as Commencement, Homecoming and Fountain Day.
  • We also give you the keys to MissouriState.edu. You’ll update photos, videos and text as needed on university websites.

Select projects

As the new media specialist intern, you will get the chance to contribute to a variety of university projects.

Social media campaigns

University events

Access to cover big events such as #BearsHomecoming

Blogging

Create engaging blog posts to promote campus activities

Training

Your inside access starts with two half-day training sessions during the first week of fall semester classes. Plus, you’ll also receive continued training exercises in weekly meetings.

Desired skills and experience

Education

You must be a currently enrolled student at Missouri State. Additionally, if you’re pursuing a bachelor’s degree in marketing, communications, public relations, journalism or related areas, that’s ideal.

Skills

You need to have demonstrated knowledge of AP style, social media marketing and photography and videography. But above all, you need to be a strong writer. We’d also love to have someone who knows photo editing and basic knowledge of Web best practices.

Other

The internship requires some evening and weekend work, and you must be able to work at computer workstations for extended periods of time. Additionally, applicants must have visual and audio acuity within normal ranges.

You must also be committed to working with our diverse student and community populations.

Applying for the job

If you’re in, email us an application to web@missouristate.edu. We’re accepting them from March 16-April 12. In addition, you’ll need to provide the following:

  • Resume (including your social media handles)
  • Cover letter
  • Two writing samples
Posted in Social Media, Web and New Media | Tagged , , , , | Leave a comment

Join us for free training about digital marketing

Join us for a free half-day session about best practices for websites, blogs and social media. We’ll offer tips and tricks for online marketing and communications.

Taking picture with phoneMaking your statement in a digital world

You’ll learn practical strategies for managing websites, blogs and social media. We’ll answer questions like:

  • How do we repurpose our website and blog content and distribute it on social media?
  • What do users want my website, blog or social media to provide?
  • How do we become better strategic storytellers?
  • How do we manage messaging on multiple social media channels?
  • What are some advanced strategies to increase our effectiveness on Facebook, Twitter
    and Instagram?
  • How can we best leverage photo and video content?
  • What can we do immediately to make our digital communications more strategic?

Key details

  • What: Making Your Statement in a Digital World, a free training on websites and social media presented by Erika Brame and Kevin Agee
  • When: 8:30 a.m. – 12:30 p.m., April 12
  • Where: Duane G. Meyer Library, Room 010-B
  • Who: Open to faculty, staff and students who manage content for Missouri State websites, blogs and social media platforms
  • How: This event is free; registration though My Learning Connection is requested. Please feel free to bring your own laptop or tablet.
Posted in Social Media, Training, Web and New Media, WordPress Blogs | Tagged , , , , | Leave a comment

Social Media Kit: Public Affairs Conference 2017

The 2017 Public Affairs Conference theme is Life, Liberty and the Pursuit of Happiness: Perspectives on Self-Government. The conference will help all of us talk about our rights and responsibilities as citizens in a modern democracy.

Key details

  • What: Public Affairs Conference
  • When: April 4-7, 2017
  • Where: Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required
  • All events are free and open to the public

Share your story

Help us discuss the Public Affairs Conference by sharing it on social media. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Follow Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. Share a photo from or quote about your experience

Visual Assets

Video

Live video

The university will live stream four conference events on YouTube.

Watch Perves Hoodbhoy plenary

Watch Nadine Strossen plenary

Watch Inertia Dance Company

Watch Sonja Lyubomirsky plenary

Twitter GIFs

Click or tap the images below to save these #CitizenBear GIFs to your computer or device. They’re great for sharing on Twitter.

service2 service3 CitizenBear Volunteers

Facebook images

Brand banners Facebook crop Avenue of flags Facebook crop Students serving Facebook crop Citizen Scholar statue Facebook crop

Twitter images

Students serving Twitter crop Citizen Scholar statue Twitter crop Brand banners Twitter crop International avenue of flags Twitter crop

Sample social media posts

Sample tweets

  • Join the @MissouriState community for its Public Affairs Conference April 4-7. http://bit.ly/1HFHLnl #CitizenBear #SGF
  • What does it mean to be a citizen in a democracy in 2017? http://bit.ly/2mOlgNe #CitizenBear #SGF
  • These events at @MissouriState will help you become a more informed citizen. http://bit.ly/1BM0PvB #CitizenBear #SGF

Tuesday, April 4

  • I’m with @DorisKGoodwin at @HammonsHall. Let’s talk about that wild 2016 election. http://bit.ly/2mf10mq #CitizenBear #SGF

Wednesday, April 5

  • How do we pursue the American dream in an age of global terrorism? http://bit.ly/2n7EetY #CitizenBear #SGF
  • Why it’s important to stand up against governmental attempts to suppress free speech. http://bit.ly/2mcnbrx #CitizenBear #SGF

Thursday, April 6

Friday, April 7

  • From @JDVance1: Why the American dream is no longer a sure thing for many Americans. http://bit.ly/2lP8A3C #CitizenBear #SGF

Sample Facebook posts

Pair either of these suggestions with a photo from the Facebook section.

Posted in Social Media, Social Media Kit, Web and New Media | Tagged , , , , , , | Leave a comment

Do your part for web accessibility

In January 2017, the federal government released the Information and Communications Technology Final Standards and Guidelines. This rule requires that Missouri State complies with the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA.

Why do these standards matter?

As an institution that receives federal funding, we must comply with these federal regulations. But more importantly, developing accessible content is the right thing to do.

It is essential that the Web be accessible in order to provide equal access and equal opportunity to people with diverse abilities. Indeed, the UN Convention on the Rights of Persons with Disabilities recognizes access to information and communications technologies, including the web, as a basic human right.

Accessibility supports social inclusion for people with disabilities as well as others, such as older people, people in rural areas, and people in developing countries.

– W3C

Also, following these guidelines can improve the search engine optimization of your website. Many of the accessibility techniques overlap with SEO best practices, so your website will be better understood by search engines and possibly ranked higher in search results.

What does this mean for me as a website developer?

If you’re using Web Press, then many of the accessibility checkpoints will be handled by the overall templates. However, you need to ensure that the content you add to your website is also accessible. Below are some key areas that you should review:

Write meaningful text alternatives

Each image on your website much have a meaningful text equivalent:

  • Describe the image (like you would to someone over the phone).
  • Describe the destination if the image is a link.
  • Use a space if the image is decorative.

In Web Press, you supply the alt text when you upload an image to the Asset Manager.

Remember that context is everything, so sometimes the same image will have different alternative text. Read the WebAIM Alternative Text article for guidance.

This principle also applies to audio and video: you must caption your video and provide transcripts for audio.

Structure content with ordered headings and lists

Use true headings (not bold or other styling) within your conent to break up blocks of text. This provides a way for everyone to more easily scan your content and find what they need.

Additionally, use lists to break up the text on your website. Not only do they help structure the distinct items, but they also can help highlight important content.

Use the format drop-down box in the Rich Text editor to denote headings.

Write link text that makes sense out of context and describes the destination

When you add links to your website content, the name of the link is critical. Try to describe the destination of the link; a user should know where the link goes without having to read the surrounding content for context. Also, avoid using generic labels like “learn more” or “click here” as they lack specificity.

Mark the headers of data tables

First, only use tables for data (like you would use in a spreadsheet). Do not use tables to lay out content; Web Press offers columns for design options.

Second, when you have a data table, ensure there are marked header rows that describe each column/row of content.

Set the Cell Type to Header on your data table headers.

Use color wisely

Make sure the color contrast of your text and the background are high to maximize readability. The accessibility guidelines require a contrast ratio of at least 4.5:1 for more content. The only way to judge this is through a color contrast checker, where the two color values are compared.

Also don’t use color as the only way to convey information. Make sure the information is provided in another way, usually via text. The WebAim Color-blindness article provides some context and possible solutions.

What tools are available to assess website accessibilty?

There are many free tools that can help you improve the accessibility of your website:

Posted in Accessibility, Web Press | Tagged , | Leave a comment

Social Media Kit: #BirthdayBears

Celebrating 112 years of Missouri State University

 

Boomer holding birthday sign

March 17, 2017 marks the 112th anniversary of the founding of State Normal School #4, which later became Missouri State University.

In celebration of this milestone, the R.E.A.L. Bears student organization is hosting a series of festive events.

Key details

What: MSU’s 112th Birthday Party
When: March 21, 2017
Where:Plaster Student Union
Time: 11 a.m.-2 p.m.
Who: Everyone who loves MSU
How: Celebrate Missouri State, give back and share your love for maroon and white on social media.

  • Celebrate: Head to the PSU for several fun activities including selfies with President Clif Smart and Boomer from 12:30-1:30 p.m.
  • Give back: Show your Missouri State pride and support students in need by purchasing the Be a Bear T-Shirt or donate to your favorite crowdfunding project.
  • Share: Wish Missouri State and Boomer a happy birthday by changing your social media profile, sharing a happy birthday message and/or snapping a selfie with Clif and Boomer.

Make your post social media savvy

Below you’ll find suggested social media language and graphics to help spread the word and celebrate the 112th birthday.

  • Tag your post with the official 112th birthday hashtag: #BirthdayBears
  • Whenever possible tag Missouri State University or @missouristate
  • When applicable, tag RE.A.L. Bears or @REAL_Bears_MSU
  • When applicable, use the hashtag: #BearCrowd
  • If you would like to provide a link for more information use http://bit.ly/2Birthday17.
  • When you attend the birthday party pull up Snapchat to access our Snapchat filter. Plus you can share a photo or quote about the great time you’re having with fellow Bears on your other social networks.
snapchat code
Use the code to follow MSU on Snapchat.

Visual assets

Twitter

Boomer with cupcake
Twitter profile

Boomer holding birthday sign

cupcake

Facebook

Boomer with cupcake
Facebook profile

Boomer holds birthday sign on basketball court

Boomer with happy birthday sign
Facebook cover photo

Instagram

Boomer with happy birthday sign in gym

Boomer with cupcake

cupcake

Sample social media posts

Best practices

How to tweet and make a Facebook post.

Sample tweets

  • Join fellow Bears in celebrating @MissouriState’s 112th birthday! #BirthdayBears #SGF http://bit.ly/2Birthday17 [Insert a photo of your choice]
  • Give a birthday present to your favorite projects at Missouri State #BearCrowd #BirthdayBears
  • #GoMaroon, support students in emergency situations w/ the Be a Bear T-Shirt: http://bit.ly/BeABear #BirthdayBears [Insert the T-shirt photo]
Facebook event:

Join Missouri State’s Birthday Party: https://facebook.com/events/198982937251429/

Post 1:

Caption: Live like a Bear and party like a Bear! Happy 112th birthday,  Missouri State Universityhttp://bit.ly/2Birthday17 #BirthdayBears

Post 2:

 

Be a Bear shirt avatar

Caption: Purchase a Be a Bear T-shirt to show your Missouri State spirit and support students in need through the Emergency Scholarship Fund: http://bit.ly/BeABear #BirthdayBears

Post 3:

students holding up birthday sign

Caption: Join fellow Bears in celebrating 112 years of Missouri State University! http://bit.ly/2Birthday17 #BirthdayBears

Crowdfunding sample social media posts for #BirthdayBears

Sample tweets

  • Give in celebration of @MissouriState’s 112th Birthday. Share your love of the maroon and white! http://bit.ly/2eODjiM  #BirthdayBears #BearCrowd
  • Share your <3 of @MissouriState by giving back! http://bit.ly/2eODjiM #BirthdayBears #BearCrowd
  • It’s MSU’s 112 birthday! Celebrate at events and give back to MSU!  #BirthdayBears  #BearCrowd http://bit.ly/2eODjiM

Sample Facebook posts

Celebrate Missouri State’s 112th Birthday with fellow #BirthdayBears.

  • Missouri State University is 112! Celebrate, make a difference and give back: http://bit.ly/2eODjiM #BirthdayBears #BearCrowd
  • Celebrate Missouri State’s 112th birthday by making a gift!  By giving back, you are supporting current and future Bears, and celebrating @MissouriState! http://bit.ly/2eODjiM  #BirthdayBears #BearCrowd

Social media posts for specific #BearCrowd campaigns

  • Twitter
    • Share your love of @MissouriState and support #BirthdayBears! Visit the Concrete Canoe campaign to see how you can help! #BearCrowd http://gvcmp.us/5tkdyw
  • Facebook
    • Missouri State’s birthday is a great day to make a difference!  As #BirthdayBears, make a gift and share the Occupational Therapy National Conference campaign on social media!  #BearCrowd http://gvcmp.us/ro27y9
    • Happy Birthday Missouri State!  Celebrate with other #BirthdayBears by making a gift to the New Orleans Immersion Trip campaign! http://gvcmp.us/hsv2g5

Current campaigns to support at Missouri State University

How to show your support for a crowdfunding campaign

  • Make a gift. Big or small, every gift counts.
  • Become an advocate. Create a GiveCampus account and gain the ability to track your impact. See how many clicks, gifts, and dollars your outreach generates.
  • Share the campaign by word of mouth or via the campaign’s Facebook and Twitter buttons.
  • Create a matching gift or challenge to encourage others in your network to give. You can match dollar for dollar up to a fixed amount and even structure your challenge to be based on donor participation.
  • Upload a personal plea – a short video to explain your support and to encourage others to give.

Interested in creating a campaign on MSU Crowdfunding?

Faculty, staff, and student organizations can create campaigns on MSU Crowdfunding.  We provide campaign owners with tools and templates. There are also hands-on workshops available to further assist you in building and managing your campaigns.

Please email crowdfunding@missouristate.edu if you’re interested in creating a campaign or if you have any questions regarding MSU Crowdfunding.

Posted in Social Media, Social Media Kit, Web and New Media | Tagged , , | 2 Comments

Social Media Kit: #BearHugs 2017

Social Media Kit: #BearHugs 2017

Share the Love and Give a #BearHug!

Join us in celebrating Valentine’s Day by sharing your love of Missouri State! Submit BearWear pics of you and your Valentine and we’ll share on the Alumni Association Facebook page on Valentine’s Day. Upload your photo of your Bear Valentine to http://bit.ly/2BearHugs2017  and tell us your story. It can be anyone you choose—husband, wife, significant other, children, pets, or your best pal ever!

 

#BearHugs all around for the #BearCrowd

Please consider showing a little “Bear” love and give a #BearHug to a Missouri State crowdfunding campaign by making a gift or advocating for their cause. Visit www.missouristatecrowdfunding.org to view the latest campaigns. (http://bit.ly/2eODjiM)

 

#BearHugs from Boomer and Sugar Bears on Valentine’s Day

Boomer wouldn’t miss out on this special day and neither should you! Catch Boomer and the Sugar Bears at Plaster Student Union on Valentine’s Day at 11:30 a.m. – 12:30 p.m.  Boomer will make an appearance to give out real #BearHugs, candy and conversation hearts. Take a selfie with your favorite Bear, Boomer, and share on social media. Be sure to tag your posts #BearHugs so we can re-share.

 

Join the conversation

Make an impact with MSU Crowdfunding

  • Connect with other Bears on MSU Crowdfunding
  • Donate to a specific crowdfunding campaign
  • Donate to the Missouri State Fund for Excellence (general fund), Student Scholarships or Emergency Scholarship Fund

Video

Images

Facebook

Boomer holding Bee Mine card share the love and give a #BearHug #BearCrowd

Twitter

Boomer holding Bee Mine sign share the love and give a #BearHug #BearCrowd

Facebook Sample Post

Happy Valentine’s Day! Boomer Bear wants to give everyone #BearHugs today! Help Boomer spread the love today – make a gift and share your love of Missouri State! http://bit.ly/2eODjiM

Social Media Posts for #BearCrowd Campaigns

  • Twitter
    • Share the Love and give a #BearHug!  Visit the Winter Guards campaign to see how you can help! #BearCrowd http://gvcmp.us/d546qn
    • Give the Ursa Experience campaign a #BearHug and make a gift of any amount! #BearCrowd http://gvcmp.us/yx68sw
  • Facebook
    • Valentine’s Day is a great day to make a difference! Spread the love and share the Syrian Doctor Treats Refugee Children documentary film campaign on your social media!  #BearCrowd #BearHugs http://gvcmp.us/ja57tz
    • Happy Valentine’s Day! Celebrate with @MissouriState by giving the Dallas Immersion Trip campaign a #BearHug by making a gift!  http://gvcmp.us/y00d09

 

Current campaigns to support at Missouri State University

How to show your support for a crowdfunding campaign

  • Make a gift. Big or small, every gift counts.
  • Become an advocate. Create a GiveCampus account and gain the ability to track your impact. See how many clicks, gifts, and dollars your outreach generates.
  • Share the campaign by word of mouth or via the campaign’s Facebook and Twitter buttons.
  • Create a matching gift or challenge to encourage others in your network to give. You can match dollar for dollar up to a fixed amount and even structure your challenge to be based on donor participation.
  • Upload a personal plea – a short video to explain your support and to encourage others to give.

 

Interested in creating a campaign on MSU Crowdfunding?

Faculty, staff, and student organizations can create campaigns on MSU Crowdfunding.  We provide campaign owners with tools and templates. There are also hands-on workshops available to further assist you in building and managing your campaigns.

Please email crowdfunding@missouristate.edu if you’re interested in creating a campaign or if you have any questions regarding MSU Crowdfunding.

 

Posted in Web and New Media | Comments Off on Social Media Kit: #BearHugs 2017