Missouri State University
Web and New Media Blog

Ending Internet Explorer 9 and 10 Support

As of last month, Microsoft is no longer providing support for Internet Explorer versions older than 11. Missouri State University is following suit, and users of Internet Explorer 9 and 10 will now start receiving warnings that their browser is out of date, and that they should update.

Internet Explorer overall accounts for about 20% of the traffic on our site. Within that, the vast majority of Internet Explorer users (over 70%) are already using IE 11, meaning they will continue to get the latest updates automatically. IE 7.0, which we ended support for four years ago, still sadly accounts for a tenth of IE traffic, more than either IE 9 or 10.

We will continue to develop with an eye to progressive enhancement, so that users of older devices and software are still able to navigate and use our website, but we will also do our best to gently nudge them to update.

Browser Traffic

All Browsers

Browser Percent of traffic
Chrome 40.6%
Firefox 20.8%
Internet Explorer 17.8%
Safari 16.9%
Other 3.9%

 

All_Browser_Traffic

 

Internet Explorer traffic only

IE Version Percent of traffic
11 71.7%
10 11.5
9 11.1%
8 4.18%
7 8.42%
6 0.04%

Internet_Explorer_Traffic_2016

Posted in Web and New Media | Leave a comment

Social media kit: Statewide Collaborative Diversity Conference

During the Statewide Collaborative Diversity Conference, you can learn to take part in expanding diversity networks and creating a statewide community for enhanced recruitment and retention of underrepresented professionals, faculty and students. This is a three-day event designed to showcase industry-specific best practices in cultural competence, intervention, pedagogy and research.

Key details

Share your story

Help us spread the word about the Statewide Collaborative Diversity Conference to the Missouri State University and local communities by sharing it on social media.

If you attend the event, we want to hear about your experience! We encourage you to join the online conversation during the Statewide Collaborative Diversity Conference by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #Diversity16.

Make your post social media savvy

Photos

Sample social media posts

Sample tweets

  • The Statewide Collaborative Diversity Conference is 3/16-3/18. Plan your events: http://bit.ly/1jCcSb8 #Diversity16
  • The Statewide Collaborative Diversity Conference will explore the value of community. Registration: http://bit.ly/1kF6tfI #Diversity16
  • The Statewide Collaborative Diversity Conference welcomes Maura Cullen on Friday, March 18. http://bit.ly/1gvyPoI #Diversity16
  • The Statewide Collaborative Diversity Conference hosts student day on Wednesday, March 16. http://bit.ly/1jCcSb8 #Diversity16

Review our steps for turning a link into a tweet.

Sample Facebook posts

Sharing about the Statewide Collaborative Diversity Conference on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Review our tips for making the most of a Facebook post.

Example 1

Guests at Statewide Collaborative Diversity Conference

URL: http://bit.ly/1jCcSb8

Headline: View the schedule for the Statewide Collaborative Diversity Conference

Text: The Statewide Collaborative Diversity Conference is your opportunity to engage with diversity professionals, share best practices and gain creative ideas.

Example 2

URL: Division for Diversity and Inclusion Facebook event

Text: Learn about inspiring commitment and driving collaboration at the Statewide Collaborative Diversity Conference.

Author

This guest post was written by Tabitha Haynes. Please contact her for more information.

Posted in News, Social Media, Social Media Kit | Tagged , , , | Leave a comment

Recap: Student work featured

Promotion on MissouriState.edu

In the week following the Fall 2015 Commencement, the Missouri State homepage featured four examples of student work, originally created for JRN 478 (Multimedia Journalism).

Students in this course used writing, photography, videography and social media to create profiles of four members of the Missouri State community. These profiles were copied over to relevant University blogs and promoted via the homepage:

Four stories created by Missouri State students, as seen on the University homepage

The promotion included “selfie” style photos and pull quotes from each profile. The quotes linked to full-length, multimedia features, such as one about alumnus and staff member Peng Zhang:

Story about Peng Zhang's work with Missouri State's China Programs

Access the stories

The full stories for each profile are linked below:

Instagram tie-in

Web and new media planned a concurrent promotion of the material as part of the My Place Instagram initiative, which provides a “Bears-eye” view of Missouri State by presenting images from a specific student’s perspective.

In this case, the takeover subject was the course itself. The posts consisted of abbreviated versions of the profiles students created and pushed viewers back to the Missouri State homepage.

Engagement and results

This promotion resulted in a significant level of engagement during the week between Commencement and winter break, which is typically a time of less engagement.

During the week of Dec. 12 – 19, the stories received 1,045 pageviews. The average time-on-page was 2 minutes, 39 seconds; this indicates that visitors were meaningfully engaging with the content.

Traffic spiked on Dec. 14, the day the stories were promoted with an Instagram takeover; interest in the abbreviated Instagram stories appears to have driven visitors to the Missouri State website, where they explored the content further.

Posted in Social Media, Web and New Media | Tagged , , , , | Leave a comment

Redesigned biology website: Diverse programs in a mobile-friendly format

The redesigned biology website recently launched as part of the Academic Website Project. It is the fifth academic website to receive a full redesign for the mobile-friendly template, a process that includes the creation of new content, design and multimedia elements.

Clarifying programs and resources

The biology department is home to a diverse range of programs and research centers. Given the options and opportunities for prospective students, providing clarity became a focus of the redesign.

Each program now has its own sub-section on the website, where information regarding that program is gathered.

The department’s research centers — meaningful recruitment tools — are highlighted in a prominent section of the website’s homepage. The Facilities and Resources page then features expanded descriptions of each center.

The research centers of the biology department, as featured on the homepage

Photo and description of the Gulf Coast Research Lab, as depicted on the facilities and resources page

Using video resources

This redesign included the creation of one new video, which highlights the department’s emphasis on research:

In addition, we were able to leverage videos that were created for other purposes. For example, the following video of a biology alumnus became a valuable addition to the Careers and Outcomes page for the Master of Science in Biology.

Site credits

  • Project lead and content: Lucie Amberg, new media specialist in the office of Web and new media
  • Design: Veronica Adinegara, senior graphic designer in the office of publications
  • Photography: Kevin White, senior photographer in photo services
  • Videography: Sara Silkwood, videographer in photo services
  • Editor: Nicki Donnelson, public relations specialist in University communications
  • Implementation: Brian Heaton, content management programmer in the office of Web and new media, with Lucie Amberg and Sara Clark, director of the office of Web and new media, and student coder Max Orlando
Posted in Academic Websites, Mobile, Redesign, Web and New Media, Web Redesign 2015 | Tagged , , , , | Leave a comment

Fall 2015 #BearGrads Recap

Family at commencement

The fall 2015 #BearGrads ceremonies honored 1,501 graduating students on Dec. 11 at JQH Arena.

Digital promotion of #BearGrads 2015

To promote the event, Web and new media utilized a variety of communication strategies, including the development of a social media kit, live social media posts, and live streaming the ceremonies.

Social Media Kit

The #BearGrads social media kit contained a variety of tools that assisted university departments and individuals in sharing their commencement experiences. These items included:

  • Key details about the ceremonies
  • Tips for social media-savvy posts
  • Promotion of the #BearGrads hashtag
  • Shareable visual assets including video and images pre-cropped for use on Facebook and Twitter
  • Sample social media posts

Social media and website analytics

Statistics from the five days leading up to and including commencement day:

@MissouriState on Twitter

  • 127 new followers (55 percent increase over #BearGrads fall 2014)
  • Engagement rate of 4 percent (number of times users interacted with tweets divided by total impressions), up from 1 percent in 2014
  • 231 retweets (328 percent increase)Excited BearGrad
  • 1,200 favorites (876 percent increase)
  • 52 replies (271 percent increase)
  • 213,700 impressions (163 percent increase)
  • #BearGrads hashtag report
    • 1,162,029 impressions
    • 122,320 accounts reached
    • Top contributors were @MissouriState (939,500 impressions), @ClifSmart (44,600), and @JQHArena (10,900)

/MissouriStateU on Facebook

  • 190 new fans (68 percent increase)
  • Engagement rate of 10 percent (up from 5 percent)
  • 494,784 total reach (344 percent increase)
  • 13,373 average reach (92 percent increase)
  • 8,440 stories created via shares (144 percent increase)

#BearGrads pages on MissouriState.edu

The most popular page was the fall 2015 commencement hub, which was viewed 4,271 times in the week leading to May 15. More than half of all traffic came from mobile and tablet devices, representing a small uptick in that category from the fall 2014 ceremony. Other statistics included:

  • 19,173 total page views (7 percent increase)
  • 7,507 unique page views (6 percent increase)
  • 31 seconds average time on pages (same)
  • 4.24 percent bounce rate (Down from 4.95 percent)

Social media post highlights

Twitter

These tweets received the two highest engagement rates of commencement day from the @MissouriState Twitter account.

The post featuring four clever mortarboard designs checked in at 23.5 percent (978 engagements/4,154 impressions), while the wrap-up tweet was 22.6 percent (975/5,340).

Facebook

The top two Facebook posts of the week separated themselves from the pack.

#BearGrads Video

A video produced by Missouri State Photographic Services reigned supreme as a native upload on Facebook. The post:

  • Received 914 likes and 99 shares
  • Reached than than 39,900 people
  • Viewed 14,000 times

Student speaker photo

The second-most popular post was a photo of student commencement speaker Kathryn Blair, which:

  • Received 1,300 likes and 94 shares
  • Reached 33,900 people
  • Generated 42 comments

KathrynBlair

Instagram

Missouri State’s Instagram channel shared four photos throughout the day, including one overhead image that displayed the joy #BearGrads felt on their day.

In all, the photos generated 1,668 likes and 12 comments.

Celebrate, #BearGrads! Your future begins now.

A photo posted by Missouri State University (@missouristate) on

 Tagboard

Of course, students drive social media success, and this year was no different. Some highlights of student-submitted social media content that appeared on the #BearGrads Tagboard.

In the words of Elle Woods, “We did it!” #BearGrads

A photo posted by Kellie R (@kpr11) on

Posted in Social Media, Web and New Media | Tagged , , | Leave a comment