Missouri State University
Web and New Media Blog

Picture perfect: Missouri State is now on Pinterest

We’re excited to announce that Missouri State University is now on Pinterest!

Why Pinterest?

BearWear, BearWhere? Pinterest boardSince Pinterest’s founding in 2010, the visual-based platform has surged to become the third most popular social networking site. Here are a few things Pinterest does well:

  • Features visual content in a unique way
  • Directs users out to websites and blogs
  • Capitalizes on the sharing of evergreen content

Missouri State’s Pinterest

The Missouri State Pinterest account is still in its early stages, but it already features a variety of boards targeted at prospective students, current students and alumni.

From interior design ideas that incorporate maroon and white, to tailgating recipes for BearFest Village, the University’s Pinterest page offers a lot of images to explore. Current boards include:

  • BearWear, BearWhere?
  • Follow Your Passion
  • Find Your Place
  • As Seen on Instagram
  • #GoMaroon
  • Maroonalicious
  • Home Sweet Missouri State
  • Celebrating #BearGrads
  • The Bucket List
  • Decorate Your Den
  • Da Bears
  • Life in #SGF
  • Tailgating Tips
  • Bear Cubs
  • Bears in the News

Pin with us

We look forward to finding opportunities to partner with University units on Pinterest by creating collaborative pin boards. Collaborative boards will offer University units the opportunity to get their content in front a wider audience, and will also help keep fresh content on the University’s Pinterest account.

To collaborate, we will create pin boards on the Missouri State account that have themes that tie with specific University units. Then, we will add members of those units as collaborators to the boards.

If your unit is interested in creating a collaborative board, please email Courtney Wendel-Stevenson.

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Free photo opportunity for faculty and staff

Free Portrait Days

Next week, faculty and staff members have the opportunity to freshen up their professional headshots. During Free Portrait Days, Faculty member being photographed during Free Portrait DaysUniversity photographers will be taking photos on a walk-in basis.

Taking advantage of this free service is the easiest way to ensure that your professional photo — which is used throughout University websites and publications — is current.

How it works

The process is simple and convenient.

  1. Attend Free Portrait Days (no appointment necessary).
  2. Soon after, you will receive an email with a link to your personal photo gallery.
  3. Reply to that email with your photo selection. Photographic services will then put your headshot on file. It will be uploaded to Missouri State’s online directory and marked for use in relevant University publications.

Key details

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YouTube channel redesign

Missouri State YouTube channelThe office of web and new media recently redesigned the Missouri State YouTube channel to better reflect findings from the marketing research conducted last year.

The redesign mainly consists of a reorganization of content into new playlists to better reflect findings from the marketing research as well as to highlight the tagline Follow Your Passion, Find Your Place.

Why the changes were made

Extensive marketing research recommended that the University focus on the following attributes:

  1. Quality academic programs
  2. Warm community experience
  3. Affordable education

The research also identified certain words and ideas that are closely identified with Missouri State; examples include public affairs, Bears, maroon, affordable, home, and comfortable.

When you now visit the Missouri State YouTube channel, you’ll see that the top two playlists are titled Follow Your Passion and Find Your Place, which places greater emphasis on the University’s tagline. Videos are then placed into the appropriate playlist for the best exposure.

Examples of videos that would fit into each category would be:

  • Follow Your Passion: a video highlighting a student’s academic experiences
  • Find Your Place: a video highlighting a student’s first week on campus, and how they immediately felt part of a community on campus

How do I utilize content on YouTube?

When you’re creating and distributing content, ask yourself the following questions:

  • Is there a video that can help illustrate Missouri State’s commitment to academic success?
  • Is there a video that will convey more about the environment?
  • Are there opportunities to embed videos that correlate with the University’s tagline of Follow Your Passion, Find Your Place?
  • Are there opportunities to use videos that focus on terms that performed well in the marketing research (such as Bears, maroon, affordable, home)?

All videos on the Missouri State YouTube channel are freely available to be shared with others. We highly encourage you to repurpose any relevant videos when you are creating new content.

The two playlists of Follow Your Passion and Find Your Place, or any videos included in those playlists, can be embedded on your website or blog. These videos can also be shared through your social media channels.

Additional resources

To stay up to date with the latest videos being uploaded to the Missouri State Youtube channel, please subscribe to the channel’s RSS feed.

Regular listings of the most recent videos are also shared each month on the Web and New Media Blog.

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August blogging inspiration: Welcome back, Bears!

JRS-0025-ConvocationIt’s hard to believe that summer is almost over. Soon, students – new and old alike – will be arriving back on campus. Welcome them back to campus through a blog post featuring your student organizations, back-to-school events and more.

This month’s inspiration: Welcome Weekend

Welcome Weekend 2014 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Friday night’s Playfair, Saturday night’s Bear Bash and Sunday’s afternoon lineup of New Student Convocation, Bear Path and New Student Festival.

In your back-to-school blog post, you can:

  • Highlight your area’s student organizations
  • Recommend a Welcome Weekend event to attend
  • Preview changes in your unit – construction updates, a new class, new faculty and more
  • Promote informational meetings in your area
  • Recommend campus resources to help new majors

welcome_weekend-2014-social-instagramResources and tips: Be social

Thing to know: MSU Mobile

Missouri State’s mobile app includes a special section with a Welcome Weekend schedule of events, move-in map, packing details and more. Download MSU Mobile for iOS and Android to access these resources and more:

  • Campus map
  • Bear Line tracking
  • Class schedule
  • Calendar of events
  • Activity stream

Be inspired: The power of a first-person perspective

Explore how to develop a first-person perspective in your writing with Meet Content’s recent blog post.

Upcoming dates

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Social Media Kit: Welcome Weekend 2014

Welcome Weekend 2014 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Friday night’s Playfair, Saturday night’s Bear Bash and Sunday’s afternoon lineup of New Student Convocation, Bear Path and New Student Festival.

Key details

  • What: Welcome Weekend 2014
  • When: Friday, August 15- Sunday, August 17
  • Where: All over campus!

View more information about Welcome Weekend on MSU Mobile, available for both iOS and Android.

Share your story

Help us spread the word about Welcome Weekend 2014 to the Missouri State and local communities by sharing it on social media. If you attend any of the weekend’s events, we want to hear about your experience! We encourage you to join the online conversation throughout the weekend by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #FindYourPlace.

Make your post social media savvy

Visual assets

Photos

JRS 0834 JRS 0840 JRS 0305 DSC_0121 blaircheckin bearwear movingin boomer _AS_2526-Welcome-Weekend-Activities JRS-0025-Convocation

Video

Sample social media posts

Sample tweets

Review our steps for turning a link into a tweet.

Sample Facebook posts

Sharing about Welcome Weekend on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • URL: http://www.missouristate.edu/welcome/
  • Headline: Find your place at MSU during Welcome Weekend 2014
  • Long text content: Meet new friends, learn about campus organizations and more during Welcome Weekend 2014 Aug. 15-17. #FindYourPlace
  • Short text content: Weekend highlights include Playfair, Bear Bash and New Student Convocation.

Example 2

  • URL: http://www.missouristate.edu/mobile/
  • Headline: Welcome Weekend on MSU Mobile
  • Long text content: Stay connected with Welcome Weekend resources on the go by downloading MSU Mobile. #FindYourPlace
  • Short text content: Available for both iOS and Android.

Example 3

DSC_0121

Find your place at Missouri State during Welcome Weekend 2014. See the lineup of great events: http://www.missouristate.edu/welcome/. #FindYourPlace

Example 4

boomer

Making the move to Missouri State? Review our packing recommendations and move-in tips: http://www.missouristate.edu/welcome/Move-In.htm #FindYourPlace

Social media artwork

Customize your social media accounts with #FindYourPlace artwork.

Facebook

welcome_weekend-2014-social-fb

Twitter

welcome_weekend-2014-social-twitter

Instagram

welcome_weekend-2014-social-instagram

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