Missouri State University
Web and New Media Blog

Missouri State seeks full stack developer/engineer

Missouri State University is accepting applications for a full stack developer/engineer.

Responsibilities

  • Serves as technical lead to guide web applications through the full stack of development
  • Manages projects, develops web and mobile applications
  • Integrates and configures external platforms
  • Maintains the core web template architecture
  • Oversees the student programmer team

Select projects

Website views
Web performance, build tools, source control and continuous deployment
Search website
Top-level applications including Missouri State homepage, search, map and master calendar
MSU Mobile
Mobile applications and websites
Welcome Center panels
Special projects

Application instructions

Starting salary range: $61,574-80,399 annually. Pay grade: 36.

Reimbursement for out of the area relocation expenses is negotiable.

Group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.

Visit the complete job posting

Desired skills and experience

Education

A bachelor’s degree or an equivalent combination of education and experience as described in the Job Family 3 Knowledge Equivalencies Chart is required; a bachelor’s degree in an information technology field is preferred.

Experience

At least two years of technology project management experience is required. At least three years of experience programming websites is required with fluency exhibited in at least one Web application framework (ASP.NET MVC, Rails, Grails) and one object-oriented programming language (ASP.NET C#, Ruby, Groovy). Proficiency in modern Web languages, including Javascript Application Development, HTML and CSS is required. Experience in the design and programming of applications in a team-oriented environment is required. Experience working with mobile development tools (iOS, Android, etc.) is required. Work experience in higher education is preferred.

Skills

The ability to effectively manage multiple, complex web-based projects concurrently is required. Effective interpersonal and organizational skills are required. Strong verbal and written communication skills are required. Strong and current application design and architecture skills, including an understanding of Web security principles, are required. An understanding of accessibility issues related to users with disabilities is preferred. The ability to maintain confidentiality in regard to information processed, stored, or accessed by the systems is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Effort

Extended periods of time working at a computer workstation are required.

Other

The twenty-four hour scope of university operations requires this position to be available evenings, nights, and weekends to respond to calls regarding questions or problems with the university’s website.

Successful candidates must be committed to working with diverse student and community populations. Employment will require a criminal background check at university expense.

EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity EMPLOYER AND INSTITUTION

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Missouri State seeks full-time new media specialist for alumni relations

Missouri State University is accepting applications for a new media specialist in the office of web and new media.

Responsibilities

  • Manages social media, websites and online marketing campaigns for alumni relations
  • Works to ensure that assigned websites and social media content, branding and marketing messages are created, maintained, updated and evaluated for effectiveness and efficiency
  • Uses invention, imagination, originality and talent to write and edit content for assigned websites and other electronic applications
  • Facilitates the achievement of departmental goals and objectives through public relations activities and contributes to various print materials

Select projects

The new media specialist for alumni relations contributes to a variety of university projects:

Missouri State Magazine
Websites
Maroonation Facebook
Social media and digital marketing
Football student crowd
Homecoming
Dan Cogswell story
Feature writing
Honoree Jimmy Edwards
Missouri Public Affairs Hall of Fame
Mortarboard
Commencement

Application instructions

Starting salary: $31,932-36,645 annually. Pay grade: 42.

Group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.

Visit the complete job posting

Desired skills and experience

Education

A Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related area is required.

Experience

Either one year work experience in a professional position in a public relations environment or a minimum of three semesters experience in a part-time position in a similar professional setting is required. Work experience in higher education is preferred.

Skills

Excellent verbal and written communication skills are required, including writing and/or editing experience with print and electronic media. Knowledge of basic content management software and strong proofreading and editing skills are required. Organizational and planning skills are required. Knowledge of word processing and social media applications are required. Supervisory experience is preferred. Knowledge of database and/or spreadsheet applications is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other

The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges are required.

Successful candidates must be committed to working with diverse student and community populations. Employment will require a criminal background check at University expense.

EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity Employer and Institution

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Free photo opportunity for faculty and staff

Faculty and staff participating in a Free Portrait DayFree Portrait Day will be held on June 28. This event is open to all Missouri State faculty and staff. It’s a great opportunity to ensure that university websites and publications are using your up-to-date, professional headshot.

Key details

  • Who: Open to Missouri State faculty and staff
  • When: 9 a.m. – 4 p.m. on Tuesday, June 28
  • Where: Meyer Alumni Center, Room 504

Posted in Academic Websites, Web and New Media | Tagged , , , , | Leave a comment

Calendar is now mobile friendly

This week, we rolled out an all new version of the Calendar website. This was both a major brush-up of the user interface and a much-needed overhaul of the underlying technical infrastructure of the site.

Missouri State University Calendar Website

The biggest change is that the calendar site is now in our new mobile-responsive templates. We’ve been hard at work converting our web presence to the mobile friendly template, and getting a core site like the calendar is a big step forward in that effort.

We’ve thrown in some features as well. Events can now have a photo or YouTube video embedded in them, with default photos for most campus locations.

Searching and filtering events should be easier as well. We’ve updated the set of predefined keywords to a descriptive list of event categories that you can easily use on the agenda, week, and month views. Similar filters are available for audience, sponsor, and event location. Under the hood, the HTML markup behind every event’s details page has been updated to embrace a widely used standard to make it friendlier to search engines. This will be especially helpful for the coming updates to our search site.

We’ve also laid the technical groundwork for future updates to the site, including featured events. Stay tuned for further updates!

This project has been years in development, and we’re extremely glad to finally get it out to share with the campus.

Posted in Mobile, Redesign, Technical, Web and New Media, Web Redesign 2015 | Leave a comment

The 2016 #ShowMeCitizens campaign in review

Screen Shot 2016-05-09 at 1.41.33 PMThe third annual Missouri Public Affairs Hall of Fame dinner and induction ceremony was held on April 14, 2016. The event recognized the third class of honorees: Laura Ingalls Wilder, Mark Arnoldy, Henry Bloch, Pat Danner and Jimmie Edwards.

The Missouri Public Affairs Hall of Fame dinner and induction ceremony was Missouri State University’s final public affairs signature event of the 2015-2016 academic year.

Online promotional campaign

The Missouri Public Affairs Hall of Fame was promoted online January-April 2016. The first wave of promotion announced the third class of honorees and the second wave of promotion drove event attendance. Promotional tactics included:

Website

  • University homepage featurette announcing the honorees January 19-28
  • University homepage feature promoting the event in April 9-14
  • University homepage calendar featured event promoting the event in April 9-14
  • Recap of the event with embedded videos and a Storify published on the Missouri Public Affairs Hall of Fame website immediately after the event April 14

Social media

  • Social media promotion through top-level Missouri State University social media accounts March-April
  • Social media kit with details, photos and sample posts published and emailed to University social media partners March 28
  • Live coverage of the event through Missouri State Twitter on April 14

Email marketing

  • Announcement of the Missouri Public Affairs Hall of Fame event in the Inside Missouri State newsletter April 5
  • A headline link to the announcement of  honorees in the January Bear Bulletin and a headline link to the recap Web page in the April Bear Bulletin

Post-event results and analysis

Missouri Public Affairs Hall of Fame website results

Screen Shot 2016-05-09 at 11.59.30 AM

From Jan. 1-April 30, 2016:

  • Total pageviews were 6,690, which was a 42.28% increase from the same period in 2015.
  • Web pages with the most pageviews:
    • Homepage: 2,236 (33.42% of total); 19.96% increase from 2015
    • Combined total pageviews of 2016 honoree pages: 1,628 (24.33% of total)
    • List of all past inductees : 959 (14.33% of total); 153.70% increase from 2015
    • Induction event: 849 (12.69% of total); 13.50% increase from 2015
  • The 2016 event recap page (which was published April 14) had 215 pageviews (3.21% of total), which was a 359% increase in pageviews compared to the 2015 event recap in the same period of 2015.
  • Top referrals to the website:
    • Missouri State University homepage feature: 2,494
    • Facebook event page: 540
    • Missouri State University homepage featurette: 538
    • Inside Missouri State email newsletter: 349

Website analysis

  • The Missouri State University homepage remains a successful way to direct traffic to the Missouri Public Affairs Hall of Fame website. Major spikes in pageviews coincided with the announcement of the honorees in January and the event promotion in April.
  • The Facebook event ranked higher in referrals than expected. Multiple posts about the Hall of Fame honorees were made in the event to build engagement leading up to the induction ceremony and banquet, which may have contributed to the success.
  • Social media in general remains a popular way to promote awareness and drive traffic to the Hall of Fame website.
  • The event recap page that was published immediately after the event was successful in driving traffic to the event website after the event took place. It was the most visited Web page on the side excluding the homepage from April 14-30.

Social media results

Screen Shot 2016-05-09 at 1.52.19 PMSocial media metrics were calculated on each major University platform that was used to promote the Missouri Public Affairs Hall of Fame. The metrics were equalized by level of engagement for comparison purposes.

Applause rate

The applause rate is the number of likes, favorites, reactions, etc. per 1,000 followers:

  • Facebook event: 600
  • Missouri State LinkedIn (company page): 0.762
  • MarooNation Twitter: 0.508
  • Missouri State Facebook: 0.300
  • Missouri State Twitter: 0.247
  • MarooNation Facebook: 0.224
  • Missouri State Twitter Live: 0.179

Conversation rate

The conversation rate is the number of comments, replies, etc. per 1,000 followers:

  • Facebook event: 152.941
  • Missouri State Twitter: 0.008
  • Missouri State Twitter Live: 0.003
  • Missouri State Facebook: 0.003
  • Missouri State LinkedIn (company page): 0.000
  • MarooNation Twitter: 0.000
  • MarooNation Facebook: 0.000

Amplification rate

The amplification rate is the number of shares, retweets, etc. per 1,000 followers:

  • Facebook event: 35.294
  • MarooNation Twitter: 0.102
  • Missouri State Twitter Live: 0.057
  • Missouri State Twitter: 0.024
  • Missouri State Facebook: 0.031
  • MarooNation Facebook: 0.028
  • Missouri State LinkedIn (company page): n/a

Conversion rate

The conversation rate is the number of clicks to the Missouri Public Affairs Hall of Fame website per 1,000 followers:

  • Facebook event: 317.647
  • Missouri State LinkedIn (company page): 2.285
  • MarooNation Facebook: 0.617
  • MarooNation Twitter: 0.508
  • Missouri State Twitter Live: 0.368
  • Missouri State Twitter: 0.239
  • Missouri State Facebook: 0.251

Screen Shot 2016-05-09 at 1.42.10 PM

Social media analysis

  • The Facebook event was a surprisingly successful way to drive all facets of engagement. Posts about the honorees were made in the event for the two weeks leading up to the Hall of Fame.
  • The LinkedIn company page was successful in the applause and conversion areas. This is particularly noteworthy because the company page reaches a different audience (past and present Missouri State University employees) than other social media.
  • Live coverage of the event did not drive significant amounts of additional engagement when viewed in relation with other social metrics.
  • As measured by observed usage, the #ShowMeCitizens hashtag was not widely used before the event. The hashtag was promoted heavily at the event (on digital displays, in the event PowerPoint, on printed programs, etc.) and had better adoption at that time. View the event Storify.
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