Missouri State University
Web and New Media Blog

Explore your social media options at Social Media 101

Is your University unit thinking about adding a social media account? Not sure what platform is best for you? Join the office of web and new media for a survey of social media Sept. 30 at 9:30 a.m. in Temple Hall.

The session of Short and Snappy: Writing for the Digital World held in July 2014What is Social Media 101?

At Social Media 101 we will discuss:

  • Best practices for starting a social media presence
  • The user demographics of different platforms
  • Content considerations for different platform

Who is Social Media 101 for?

This workshop is perfect for University faculty, staff and student employees who have not established a social media presence for their area and those who are thinking about adding additional platforms.

How do I sign up?

Registration is requested (but not required) via My Learning Connection.

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Web server maintenance scheduled after 9:00 PM Wednesday

A brief interruption of service for several websites is scheduled between 9:00 and 11:00 PM CDT Wednesday, September 17th.  This interruption of service is necessary in order to install operating system updates.  Some of the websites affected include:






















































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Website masthead updated to touch friendly design

An increasing number of prospective students are accessing college websites solely through mobile devices.Consider these stats from the 2014 E-Expectations report:

  • Both students and parents overwhelmingly said they used smartphones for their mobile browsing.
  • Nine out of ten seniors and eight out of ten parents have access to a mobile device.
  • 71 percent of seniors and 45 percent of parents have looked at college websites on their mobile devices.

This means that University websites must be optimized for consumption on smartphones and tablets, and we will be transitioning the homepage to a mobile friendly design over the next several months. The new design will have specific layouts for desktops, tablets and phones.

Rather than introduce all of the changes at once as with past redesigns, we plan to slowly change major sections to match the new designs, allowing a more gradual transition where we can adapt to feedback.

Global masthead changes

Today, we updated the website global masthead to a more touch-friendly design. The new masthead is a further modification of the changes we introduced in our initial mobile templates.

Non-touch friendly masthead
OLD: Non-touch friendly masthead
Touch friendly masthead
NEW: Touch friendly masthead

This change will take some time to complete. Web Press sites will see the new masthead very quickly. Other sites will have a much more gradual rollout as we have time to change their templates.

As part of the change, the four major links the homepage has offered within the BearPass login tab will now be in a touch-friendly menu on every page throughout the site.

BearPass login tab on the homepage going away

On Sept. 22, the BearPass login tab will direct people to use the new BearPass menu in the masthead.

On Oct. 6, we plan to completely remove the BearPass login tab on the homepage. While it is the single most popular tab, the design methodology is not compatible with our mobile friendly layouts.

Feedback welcome

As always, we welcome your feedback throughout the process. Please comment on this post, or email web@missouristate.edu.

Posted in Redesign, Web and New Media, Web Redesign 2013 | Tagged , , | Leave a comment

September blogging inspiration: Time to Go Maroon!

With the fall semester in full swing, it’s the perfect time to promote Missouri State’s environment and culture on your blog. Going maroon can mean participating in extracurricular events, sharing academic achievements, celebrating Missouri State’s public affairs mission or enjoying our beautiful campus.

5 ways your blog can Go Maroon

  1. Family weekend is Sept. 12 – Sept. 14. Does your program or unit have a unique resource or tradition you’d like students to share with their families? Use your blog to let them know about it.
  2. Public Affairs Week is Sept. 15 – Sept. 19, and it features an exciting schedule of events — all developed by and for students.Avenue of Flags in honor of Public Affairs Week Are any of your students involved? Consider soliciting a guest blog post from one, and take advantage of the Public Affairs Week social media kit to help promote this event.
  3. Showcase is Sept. 27. Prospective students will be on campus, and there’s a good chance that they will follow up by checking out your blog. It’s a great time to highlight students, faculty, alumni or opportunities that make your program stand out.
  4. This year’s Common Reader is The Heart and the Fist. Consider gathering a few reactions from students, faculty and staff who are reading it; share their quotes on your blog.
  5. Exciting updates have been completed on facilities throughout campus — from Plaster Student Union to Glass Hall and many other locations. Has your program or unit benefited from one of these improvements? Post about it on your blog; be sure to share photos!

 4 points of pride

  • The Football Bears get their first kick-off in the renovated Plaster Stadium this Saturday. This video will bring you up to speed on how to support them.

  • The new Center for Community Engagement, which will advance the University’s involvement in local, statewide and regional efforts, kicks off with the Conference on Civic Engagement, Sept. 17.
  • Bear Country at the Dickerson Park Zoo — now sponsored by the Missouri State Foundation, Alumni Association and Student Government Association — will be dedicated on Sept. 27.
  • Green Revolution, a Smithsonian traveling “eco-zibit” currently at the Discovery Center, is co-sponsored by MSU’s College of Natural and Applied Sciences. This hands-on learning experience focuses on waste, gardening and green engineering and runs from Sept. 9 – Jan. 4. Members of the Missouri State community will enjoy a free day on Oct. 1.

3 resources to help you Go Maroon

2 free training opportunities

  • Social Media 101 on Sept. 30 – Learn about the most popular social media platforms. Get demographic information and content considerations along with some best practice tips for all platforms. If you’re considering how to dive in to social media or wondering if you should add another platform to your communication strategy, you’ll enjoy this introductory-level information session.
  • Short and Snappy: Writing for the Digital World on Oct. 28 – Uncover users’ expectations for your website, blog and social media and get tips for communicating throughout the Web. This interactive workshop focuses on strategies for creating and distributing content and will help you take your online communications to the next level.

1 to watch: Missouri State Family Association

Research indicates that many of today’s students are very close to their parents, and the separation that can accompany college mayMissouri State students enjoying campus with their families prove challenging. The Missouri State Family Association helps families stay connected to their students. Its active blog and social media not only keep families updated, they provide new conversation topics for parents who’ve already exhausted, “How’re classes going?”

Like what the Family Association is doing? Remember that families might be following your blog as well, hoping for an inside look at the student experience. Reward that interest with frequent updates, and use your blog to celebrate student victories of all sizes.

Latest technical tips

Amp up your communication strategy by following blogging how-to tips like the ones below:

Posted in Training, Web Press, WordPress Blogs | Tagged , , | 1 Comment

Social Media Kit: Public Affairs Week

Public Affairs Week is an annual, week-long event developed by and for Missouri State students. The week consists of a series of presentations and special events that relate to the year’s public affairs theme – The Ethical Citizen.

Key details

  • What: Public Affairs Week
  • When: Sept. 15-19, 2014
  • Where: Across campus, with most events at the PSU
  • Who: Various speakers and presenters
  • Tickets: Free and open to the public
  • Sponsors: Public Affairs, SAC, SGA

Share your story

Help us spread the word about Public Affairs Week to the Missouri State and local communities by sharing it on social media. If you attend an event, we want to hear about your experience!

We encourage you to join the online conversation during Public Affairs Week by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #CitizenBear

Make your post social media savvy

Visual assets



Sample social media posts

Sample tweets

Review our steps for turning a link into a tweet.

Facebook events

All of the major events for Public Affairs Week have an associated Facebook event; please link to these Facebook event pages where appropriate:

Sample Facebook posts

Sharing about Public Affairs Week on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • URL: http://publicaffairs.missouristate.edu/paw/
  • Headline: Become a #CitizenBear during Public Affairs Week
  • Long text content: Expand your understanding of the public affairs theme during this student-organized week of activities.
  • Short text content: Highlights include the Hunger Banquet, MSU Talks and the Civic Engagement Conference.

Example 2


Learn how to become a #CitizenBear during Public Affairs Week. See the lineup of great events: http://publicaffairs.missouristate.edu/paw/Schedule.htm

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Missouri State seeks full-time new media specialist

Missouri State University is accepting applications for a new media specialist in the offices of university communications and Web and new media.

Cell phone photoResponsibilities

  • Works to ensure that assigned websites and social media content, branding and marketing messages are created, maintained, updated and evaluated for effectiveness and efficiency
  • Uses invention, imagination, originality and talent to write and edit content for assigned websites and other electronic applications
  • Facilitates the achievement of departmental goals and objectives through public relations activities and contributes to various print materials


$30,812 – $35,000/annually. Pay Grade: 42.

Superior benefits

Group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.

Required qualifications and application procedures

Successful candidates must be committed to working with diverse student and community populations. Employment will require a criminal background check at University expense. Missouri State University is an Equal Opportunity/Affirmative Action/Minority/Female/Veterans/Disability employer and institution.

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