Missouri State University
Web and New Media Blog

Social Media Kit: BearFest Village

BFV Feature

Featuring food, drinks and a variety of activities, music and games, BearFest Village is the place for #MSUBears fans to go before kickoff on home football Saturdays. Among the new activities in 2015 is a BearFest Village GameDay set, featuring a master of ceremonies, interviews, updates and live feeds from other college football games around the country.

Key details

  • What: BearFest Village 2015
  • When:
    • Sept. 12, Oct. 3, Oct. 17, Oct. 31, Nov. 14
    • Opens three hours before kickoff for each home football game
    • Closes just before kickoff
    • Setup begins five hours before kickoff
  • Where: North of Plaster Stadium in the grass plaza in front of McDonald Arena and extending east to Carrington Hall and west to the John Q. Hammons Fountain

Share your story

The best BearFest Village stories come from the people who experience it first-hand. This kit provides pre-cropped photos for Facebook and Twitter, as well as messages that will help BearFest Village participants maximize their game day enjoyment.

Make your post social media savvy

Visual assets

Facebook Photos

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Twitter Photos

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Sample social media posts

The following posts will help promote BearFest Village and a variety of policies that are specific to it and the Missouri State campus in general. The posts have built-in available characters intended to be used for images on Twitter.

Sample tweets

General promotion

  • Join us at @BearfestVillage: The place to be on #MSUBears game days. http://bit.ly/1JHuVV5
  • Bring the kids to @BearfestVillage and check out the Family Zone north of McDonald Arena. http://bit.ly/1JHuVV5
  • Welcome @MoStateFootball on game days during the pregame Bear Walk tradition. http://bit.ly/1JHuVV5 #MSUBears
  • @missouristate is dedicated to providing a safe and fun @BearfestVillage experience. http://bit.ly/1JHuVV5
  • Students: Buy food from official MSU vendors at @BearfestVillage with your BearPass cards. http://bit.ly/1JHuVV5
  • If you’re looking for a traditional tailgate experience, go to the lots south of Grand St. http://bit.ly/1JHuVV5

Policies and procedures

  • Reserve your spot at @BearfestVillage on or before the Monday of each game week. Call 417-836-5001. http://bit.ly/1JHuVV5
  • Please drink responsibly at @BearfestVillage. Find out which alcoholic beverages are allowed. http://bit.ly/1JHuVV5
  • Want to bring your own drinks to @BearfestVillage? All containers except glass are allowed. http://bit.ly/1JHuVV5
  • As @missouristate is a tobacco-free campus, the use of it is prohibited at @BearfestVillage. http://bit.ly/1JHzPRW

Sample Facebook posts

Use these posts with any of the images listed above.

General promotion

  • Join us at BearFest Village: The place to be on #MSUBears game days. http://bit.ly/1JHuVV5
  • Bring the kids to BearFest Village and check out the Family Zone north of McDonald Arena. http://bit.ly/1JHuVV5
  • Welcome the #MSUBears on game days during the pregame Bear Walk tradition. http://bit.ly/1JHuVV5
  • Missouri State is dedicated to providing a safe and fun BearFest Village experience. http://bit.ly/1JHuVV5
  • Students: Buy food from official Missouri State vendors at BearFest Village with your BearPass cards. http://bit.ly/1JHuVV5
  • If you’re looking for a traditional tailgate experience, go to the lots south of Grand St. http://bit.ly/1JHuVV5

Policies and procedures

  • Reserve your spot at BearFest Village by the Monday of each game week. Call 417-836-5001. http://bit.ly/1JHuVV5
  • Please drink responsibly at BearFest Village. Find out which alcoholic beverages are allowed. http://bit.ly/1JHuVV5
  • Want to bring your own drinks to BearFest Village? All containers except glass are allowed. http://bit.ly/1JHuVV5
  • As Missouri State is a tobacco-free campus, the use of it is prohibited at BearFest Village. http://bit.ly/1JHzPRW
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Recapping Welcome Weekend 2015

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Promoting Welcome Weekend: How we did it

Several offices within Marketing and Communications partnered to boost the Welcome Weekend experience via the web and social media channels. Photography and video, as well as real-time sharing on Facebook, Twitter and Instagram played integral roles in the process. In addition, an emphasis was placed on sharing social media posts from students who experienced the events first-hand.

Communication about Welcome Weekend occurred across a variety of formats, including websites, social media and media relations. Highlighted promotions include:

Recapping the weekend

Welcome Weekend-themed social media posts received high engagement the week before and during Welcome Weekend events.

Facebook

  • 281,667 post reach
  • Approximately 5,000 likes
  • 469 comments
  • 9,617 stories created via shares

Twitter

  • 1,100 link clicks
  • 36 @ replies
  • 234,300 impressions

Instagram

  • 2,561 likes on five photos and videos
  • 613 likes on President Smart’s video

Videos

Social media highlights

Bear Path: one of our favorite traditions at Mo State 🐻💜#welcomeweekend #mostatesigk #followyourpassion #findyourplace

A video posted by Missouri State University (@sigmakappamsu) on

A photo posted by Charlene (@charlene_hatton) on

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Free photo opportunity for faculty and staff

Free Portrait Days will be held on August 25-26. This event is open to all Missouri State faculty and staff, and it’s a great opportunity to ensure that University websites and publications are using your up-to-date, professional headshot.

Faculty and staff participating in a Free Portrait DayKey details

Select your photo on-site

This event will feature a new, streamlined photo selection process. You will review and choose your photo on-site at the free portrait event. This photo will then be uploaded to the University directory – with no additional effort on your part.

Within a few days of the event, you will receive the photo you selected via email. This photo is provided at no charge; you are free to use it for other professional purposes.

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Social Media Kit: Welcome Weekend 2015

Welcome Weekend 2015 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday and New Student Convocation, Bear Path and New Student Festival on Sunday.

Key details

  • What: Welcome Weekend 2015
  • When: Friday, August 14 – Sunday, August 16
  • Where: All over campus

View more information about Welcome Weekend on MSU Mobile, available for iOS and Android.

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #FindYourPlace.

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #FindYourPlace
  • Whenever possible, tag Missouri State University, @missouristate; Student Activities Council or @MOStateSAC
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook Photos

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Twitter Photos

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Video

Sample social media posts

Sample tweets

  • Move-in is almost here. Learn more about making the move to MSU on Aug. 14. http://bit.ly/1APw9g8 #FindYourPlace
  • Download MSU Mobile for the Welcome Weekend schedule, move-in map and more: http://bit.ly/1BgriVv #FindYourPlace
  • #FindYourPlace at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 15. Join the Fan Fest pre-party at 7:30: http://bit.ly/1APxvHR #FindYourPlace
  • Welcome new students to campus during New Student Convocation Aug. 16: http://bit.ly/1B8P19U #FindYourPlace #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #FindYourPlace
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Sample Facebook posts

Sharing about Welcome Weekend on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • URL: http://www.missouristate.edu/welcome/
  • Headline: Find your place at MSU during Welcome Weekend 2015
  • Long text content: Meet new friends, learn about campus organizations and more during Welcome Weekend 2015 Aug. 14-16. #FindYourPlace
  • Short text content: Weekend highlights include Playfair, Bear Bash and New Student Convocation.

Example 2

  • URL: http://www.missouristate.edu/mobile/
  • Headline: Welcome Weekend on MSU Mobile
  • Long text content: Stay connected with Welcome Weekend resources on the go by downloading MSU Mobile. #FindYourPlace
  • Short text content: Stay connected to Missouri State with MSU Mobile.

Example 3

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#FindYourPlace at Missouri State during Welcome Weekend 2015. Check out the lineup of fun events: http://bit.ly/1pNX0Dt

Example 4

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Making the move to Missouri State? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

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Find your place in the digital world: strategy, communication and best practices

If you’re in charge of a website, blog or social media platform, you should attend this workshop to learn strategies and best practices for communicating in the digital world.

Register for workshop

Part one: Short and Snappy: Writing for the Digital World

Blog: using storytelling tacticsAug 10, 8-9:30 a.m.

Updated for 2015 with mobile best practices

Part one of this interactive session will answer questions such as:

  • What are users looking for when they visit my website, blog or social media?
  • How do I organize content on my website so that users can find the information they want?
  • What should I be communicating on a website vs. a blog? How do the two relate?
  • What can I do immediately to make my digital communications more strategic?

Part two: Social Media Boot Camp

Facebook exampleAug. 10, 9:45 a.m.-noon

Part two of this training will focus on strategies for effectively communicating through social media. We will answer questions such as:

  • How should I be tailoring content to different social media platforms?
  • What are some advanced strategies to increase our effectiveness on Facebook and Twitter?
  • How can we best utilize photo and video content?
  • What are some emerging platforms our unit may want to consider?

Workshop details

  • When: Aug. 10, 8 a.m.-noon
  • Where: Jim D. Morris Center, room 500
  • Presenters: New Media Specialists Lucie Amberg, Courtney Wendel-Stevenson and Kevin Agee

Who should attend

This workshop is open to University faculty, staff and students who currently manage a website, blog or social media account on behalf of their University unit.

Free registration

The workshop is organized into two parts; please register for each section.

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