In response to the demand for websites that can be readily consumed via smartphones and tablets, the homepage for MissouriState.edu is transitioning to a mobile-adaptive format. In addition to serving mobile consumption, the new format provides a rich, multimedia experience that includes more photo and video and heightened social media integration.
Missouri State’s mobile homepage will officially launch on Jan. 4, 2015. You have the opportunity to preview it now. Please note that the website looks different when you access it on your desktop, mobile phone and tablet.
This preview version features sample content and is an accurate representation of the new design’s tone, look and functionality.
Athletics now has a presence in the top navigation of the website.
The main feature area is more prominent, allowing us to spotlight very high-level content in a variety of ways – including photo and video.
All feature areas can now be rotated according to a fluid timeline, one that’s responsive to important Missouri State news and events.
The social media activity stream continues to have prominent placement, providing users with real-time snapshots of the Missouri State community.
While the overall structure of the new homepage is established, incremental changes will continue to occur as we keep Missouri State’s Web presence in line with evolving tech trends and user expectations.
Missouri State University’s fall 2014 commencement ceremonies will take place Friday, Dec. 12, 2014, at JQH Arena. A total of 1,577 students will receive their degrees.
What: Fall 2014 commencement
When: Friday, Dec. 12, 2014
12:30 p.m. – College of Business and College of Education graduates
4 p.m. – College of Arts and Letters; College of Health and Human Services; College of Humanities and Public Affairs; College of Natural and Applied Sciences; School of Agriculture; and Global Studies graduates
When you post to Facebook, boost your status update by sharing it with a photo or video.
Nothing beats a first-hand perspective! If you attend commencement, consider sharing a photo from or quote about your experience.
Facebook cover photos
Brand your Facebook profile or page with a custom Bear grads photo. Click the image you like below to save the pre-cropped, full-size image.
Brand your Twitter profile with a custom Bear grads photo. Click the image you like below to save the pre-cropped, full-size image.
Photos for the new Twitter look
Photos for the old Twitter look
Recognize the students in your area who are graduating by downloading a “Congratulations, graduates!” poster for your office. One poster option provides customizable space for featuring your graduates.
Sample social media posts
Congratulations to our 1,577 #BearGrads! We’re proud of you!
Can’t make it to commencement? Watch the ceremonies live online at http://new.livestream.com/mostate/ #BearGrads
Hey graduate – What’s your favorite college memory? Share using #BearGrads.
Graduating on Friday? Share your photos from the day using #BearGrads. Congrats!
See what our #BearGrads have to say about commencement day: bit.ly/1ySfUxf. Join the conversation with #BearGrads
To help students, faculty and staff connect with Missouri State University’s public affairs mission, particularly the tenant of community engagement, the University sponsored its third-annual Community Engagement Project, Stomp Out Hunger, Oct. 1-24.
Stomp Out Hunger was a collaborative shoe drive with Drury University, Ozarks Technical Community College, Evangel University and Southwest Baptist University that benefited the local nonprofit Sole Food. The shoes donated to Sole Food were sent to Shoeman Water Projects where proceeds from their sale benefited Friends Against Hunger and supported clean water initiatives. In addition, the shoes were distributed in developing countries.
Stomp Out Hunger digital campaign
To help raise awareness for Stomp Out Hunger and to spur shoe donations, Web and new media created a digital promotion campaign that included:
Assisting with optimization of the Stomp Out Hunger website
Promoting Stomp Out Hunger on the Missouri State website through homepage photos
Creating a custom Go Maroon spread for the Missouri State homepage
Running an Instagram photo series that told the stories of individual shoe donors
Posting a social media kit to the Web and new media blog and distributing it to social media managers of related University accounts
Promoting social media engagement through Missouri State University’s accounts with the #CitizenBear hashtag
Producing a video about Stomp Out Hunger that featured faculty member Lora Hobbs
Web and new media chose to create a new video for Stomp Out Hunger, which featured Lora Hobbs, a senior instructor in the department of religious studies and the founder of Sole Food. The video was created to help tell the story of Stomp Out Hunger and explain how donating one pair of shoes could make a local and global impact.
Total views: 284
Average view duration: 1:06
Instagram photo series
A new Instagram series was created to tell the story of how donating a pair of shoes to Stomp Out Hunger gives the shoes a second life. For the series, we asked individuals to let us photograph them donating a pair of shoes that had significant meaning to them. The goal was to demonstrate how the shoes that had meaning to the donors would also have meaning to their next owners. There were four photos total- one highlighted the project overall and three featured individuals.
Total likes: 538
Total comments: 10
Total regrams: 1 with 62 likes
Other social engagement
Stomp Out Hunger was heavily promoted by Missouri State University’s social media accounts throughout October. Members of the MSU community were encouraged to engage in the social conversation about the project by using #CitizenBear.
Missouri State Facebook
Stomp Out Hunger – Oct. 1-24:
Total posts: 4
Total reach: 9,820
Total engagement: 591
Missouri State Twitter
Stomp Out Hunger – Oct. 1-24:
Total tweets: 6
Total retweets: 12
Total favorites: 6
Throughout October, a number of University accounts engaged with the #CitizenBear hashtag and helped promote Stomp Out Hunger including:
Public Affairs at Missouri State University
President Clif Smart
MSU Graduate College
Missouri State University Family Association
Missouri State University English Language Institute
MSU Religious Studies Department
Missouri State COB
Here is a sample of the conversation about Stomp Out Hunger:
Traffic to the public affairs website was tracked through Google Analytics.
The community engagement project landing page was second only to the public affairs homepage in pageviews of the public affairs website from Oct. 1-24.
From Oct. 1-24, 25% of all traffic to the public affairs website was to the community engagement project section.
The public affairs campaign was the second largest campaign for the Missouri State website in October, accounting for 12% of all campaign related traffic. (Note: This campaign was also being used to promote the public affairs convocation at the same time)
Missouri State’s signature public affairs events, such as the Public Affairs Convocation, provide meaningful insight and perspective for the Missouri State and Springfield communities.
The Oct. 28 convocation featured veteran and humanitarian Eric Greitens, author of The Heart and the Fist, who spoke on his experiences in Iraq, Rwanda and other geopolitical hotspots.
Digital promotion of the Public Affairs Convocation
To help raise awareness of this event, Web and new media engaged with various University and community partners – primarily through the creation of a social media press kit and submission to various community calendars.
Social media press kit
In order to assist with event promotion, a social media press kit was created. It contained the following resources:
Sample text for blog posts
Sample Facebook posts
A number of University units distributed resources from the social media kit or created their own promotional materials for social media. In addition to the public affairs and marketing and communications divisions, those units include:
College of Business
Juanita K. Hammons Hall
Plaster Student Union
Center for Community Engagement
Political Science Department
This event was also submitted to the following digital community calendars:
It’s All Downtown
Online traffic to the Public Affairs Convocation website