Missouri State University

Skip to content Skip to navigation
a b c d e f g h i j k l m n o p q r s t u v w x y z

Arts & Letters Expressions

An online publication for the alumni and friends of the College of Arts and Letters

Quote from Bettyville: "Turns out I am a person who needs people. I hate that."

Communications asset: quote graphics

The Com Team developed quote graphics as a new COAL communication tool.

April 26, 2017 by Lucie Amberg

The COAL Com Team developed and implemented a new communication tool, quote graphics, to help promote a recent reading and book signing with New York Times bestselling author George Hodgman.

A quote graphic is a “social media ready” format that incorporates appealing design or images with a quote. We selected quotes from George Hodgman’s book, Bettyville, and used Missouri State brand elements to create the COAL quote graphics.

COAL Com Team designer Ashley Breuer used embody bars, a brand design element, and Missouri State colors maroon and white to create the prototypes below.

Quote graphic examples

Quote from Bettyville: "The sky is our see here, our object of contemplation in all its moods and shades."

Quote from Bettyville: "Turns out I am a person who needs people. I hate that."

Outcomes

We received a lot of positive feedback about these quote graphics, and data indicates they increased social media engagement with the event. For example, a Facebook post that featured one of the graphics had three times the engagement of any other post about the event.

The Com Team is looking forward to building on this positive start by using quote graphics for other events and initiatives. They’re a great fit for events like the George Hodgman reading, and we’re also considering using them to highlight COAL-created content about our faculty and students.

If you have questions about quote graphics or other COAL communication services, reach out to the Com Team.

Filed Under: News Tagged With: communications, design, internal, quote graphic, social media

Subscribe via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

  • Reynolds College announces three department leadership changes
  • Celebrating inaugural Judy Award winners
  • Introducing the Judy Awards
  • Reynolds College of Arts and Letters leaders receive national Distinguished Article Award
  • Meet the Smart Professors

Categories

  • Admin News
  • Alumni News
  • Alumni Spotlight
  • Announcement
  • Art + Design
  • Awards & Accolades
  • Brick City Gallery
  • chamber orchestra
  • Communication
  • community
  • Diversity
  • Electronic Arts
  • Employment
  • English
  • English Language Institute
  • Exchange
  • Experts
  • Expressions
  • Faculty & Staff Accomplishments
  • Faculty and Staff Page
  • Faculty News
  • Faculty Travel
  • Festivals
  • health
  • Lecture Series
  • library
  • Media Journalism & Film
  • MFAA
  • missouri state journal
  • Modern & Classical Languages
  • Music
  • News
  • News Releases
  • Ozarks Celebration Festival
  • Philanthropy
  • Public Affairs
  • Public Event
  • publication
  • Qingdao
  • Special Event
  • Student Accomplishments
  • Student Exhibition Center
  • Student News
  • Student Travel
  • Theatre and Dance Department
  • Visiting Artist
  • Vol 3 Issue 1
  • WikiLeaks

Tags

Accomplishments Art and Design austin elliott awards barbara jones barb jones Center for Dispute Resolution chris olson coal College of Arts and Letters commencement Communication communications electronic arts English exhibits fantastic journey graduation grants homecoming Homecoming 2014 ice cream social internal josh pfaff locke and stache logan triplett lucie amberg masterclass Media Journalism and Film mjf Modern and Classical Languages Music musical theatre Ozarks Celebration Festival panels performances photography publications research Shawn Wahl Student Exhibition Center Tent Theatre Theatre and Dance The Standard travel

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Make your Missouri statementMake your Missouri statement
  • Last Modified: April 26, 2017
  • Accessibility
  • Disclaimer
  • Disclosures
  • EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity
  • © 2013 Board of Governors, Missouri State University
  • Contact Information