The COAL Com Team developed and implemented a new communication tool, quote graphics, to help promote a recent reading and book signing with New York Times bestselling author George Hodgman.

A quote graphic is a “social media ready” format that incorporates appealing design or images with a quote. We selected quotes from George Hodgman’s book, Bettyville, and used Missouri State brand elements to create the COAL quote graphics.

COAL Com Team designer Ashley Breuer used embody bars, a brand design element, and Missouri State colors maroon and white to create the prototypes below.

Quote graphic examples

Outcomes

We received a lot of positive feedback about these quote graphics, and data indicates they increased social media engagement with the event. For example, a Facebook post that featured one of the graphics had three times the engagement of any other post about the event.

The Com Team is looking forward to building on this positive start by using quote graphics for other events and initiatives. They’re a great fit for events like the George Hodgman reading, and we’re also considering using them to highlight COAL-created content about our faculty and students.

If you have questions about quote graphics or other COAL communication services, reach out to the Com Team.