I recently presented at the COAL All-College Meeting. Since it was my first time to meet with COAL, I provided an overview of my role in the college and also addressed some common questions about copyright issues.
Key points from the presentation
Communications overview
- Marketing and communications activities support the following goals: raising the profile, recruitment of students, retention of students.
- Events, programs, awards, outcomes, opportunities and experiences may all form the basis of content that supports these goals.
- There are many methods we can use to tell the COAL story, including:
- Creating and distributing content through our own platforms (traditional, digital, social)
- Sharing our content with external distributors
- Recommending COAL sources and stories to external content creators
- Sharing external content that is relevant to our audiences
- In order to design successful promotions, we need to know the following information:
- What is the goal? Is there a specific call to action? What does success look like?
- Who is the target audience?
- What are our available resources?
- Please reach out to me with content ideas. I’ll want to know your thoughts about audiences and goals, and if there are unique resources available for the project, please let me know that as well.
Copyright guidelines
- The university copyright policy is available through the policy library and on the provost’s website.
- Individuals are responsible for adherence to the university’s copyright policy.
- The policy mentions three ways to address copyright requirements:
- The legal principle of “fair use”
- Permission of the copyright holder
- Licensing the use of copyright-protected material
- Students own the intellectual property rights to their papers and projects.
- Specific questions may be directed to Rachael Dockery, general counsel, or Jeff Mitchell, assistant general counsel. When in doubt, please ask!