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SEO Specialist – O’Reilly Auto Parts

November 27, 2018 by dm14

O'Reilly Auto Parts Logo

SEO Specialist

  • Department: Marketing
  • Location: Corporate Headquarters – Springfield, MO
  • Status: Full-Time
  • Tentative Schedule: This is a full-time opportunity; Monday-Friday, 8 a.m.-5 p.m.
The SEO Specialist will work to improve organic search rankings, drive site traffic, and increase conversion rates through search engine optimization (SEO).

Essential job functions

  • Participate in the day-to-day implementation and optimization of search marketing activities across multiple search engines (Google, Yahoo, etc.).
  • Work directly with local search resources and internal teams to keep all online local content updated across the Internet (location address, hours, services, content, etc.) for new and existing stores.
  • Update local store’s page content regularly with offers, promotions, news, and events to support the overall marketing plan- feature messages, highlighted products/brands, images, etc. to continue to optimize for best SEO results.
  • Conduct ongoing keyword research and selection for SEO projects and pay-per-click campaigns to maximize the effectiveness.
  • Use Google Analytics and other available tools to evaluate search campaigns and overall site SEO, providing regular reporting, analysis and recommendations.

Skill and Qualifications

  • Bachelor’s degree in marketing, communications, business or equivalent work experience.
  • Experience with and knowledge of digital marketing organic search.
  • Ability to analyze and make recommendations based on results.
  • Excellent written and verbal communication and organizational skills.

Apply online: https://corporate.oreillyauto.com/onlineapplication/careerpage/jobDetails/154189?_csrf=d420fff0-bcc7-4bfd-9e13-e8a4a6179545&area=3&category=68&status=&state=&cityzip=&radius=10


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