POSITION DESCRIPTION

TITLE: Research, Marketing, and Promotion Specialist, Parks and Recreation

CLASSIFICATION: Management/Laborer
GRADE/SALARY RANGE: Part-Time/Temporary $9.00-$12.00/hour

SUPERVISED BY: Park Director

FUNCTIONS AND RESPONSIBILITIES

1)  Overseeing and developing marketing campaigns

2)  Conducting research and analyzing data to identify and define audiences

3)  Devising and presenting ideas and strategies

4)  Promotional activities

5)  Compiling and distributing financial and statistical information

6)  Writing and proofreading creative copy

7)  Maintaining websites and looking at data analytics

8)  Organizing events and product exhibitions

9)  Updating databases and using a customer relationship management (CRM) system

10)  Coordinating internal marketing with department/city culture

11)  Monitoring performance

12)  Managing campaigns on social media.

13)  Makes budget recommendations and manages budget related to assigned recreational

programs or operations

14)  Prepares revenue/expense reports following completion of marketing campaigns

15)  Assisting in organization, management, and analysis of special events

MINIMUM REQUIREMENTS
*Any combination of education, training, and experience providing the following knowledge, skills, and abilities

1)  Strong interpersonal skills

2)  Strong oral and written communication skills

3)  Numeracy and analytical ability

4)  Creativity and imagination

5)  Influencing and negotiation skills

6)  Teamwork

7)  Organizational ability

8)  IT skills

9)  Business and commercial acumen

10)  Drive and ambition

11)  Problem solving and conflict resolution

12)  Ability to manage and organize multiple projects and tasks simultaneously

13)  Ability to maintain appropriate level of confidentiality for both written and verbal information

14)  Ability to establish and maintain effective working relationships with employees, community leaders, City officials, and the general public

15)  High School graduate or equivalent GED

 

SPECIAL CONDITIONS

1)  Must possess and maintain a valid Motor Vehicle Operator’s license

2)  Must be able to pass a background investigation

3)  Must possess a high degree of integrity, strong work ethic and ability to work with minimal

supervision

4)  Position may require work outside the regularly scheduled program hours