To thrive, stores must build customer loyalty. One way to accomplish this: offering frequent shopper cards. “Frequent shopper cards provide various small incentives to consumers for buying from their affiliated stores, such as discounts,” Dr. Steven Senger, associate professor of mathematics at Missouri State University, said. But these discounts only come in exchange for … [Read more...] about Frequent shopper cards: The power in every swipe
What if we could reduce the complexities of mathematics to the simple act of counting shapes? According to Dr. Steven Senger, associate professor of mathematics, we can. About his focus Senger’s main interest is discrete geometric combinatorics. “Those are big words, but discrete basically means stuff you can't chop up. Geometry means I'm using pictures, and … [Read more...] about Shaping patterns and possibilities
Fractions can quite literally serve as a puzzling component of mathematics. One of the reasons fractions are perceived to be difficult is what members of the math community call gap reasoning. Gap reasoning can limit students’ understanding of the problem. The method leads students to assess distances as equal by appearance over measurements. In their paper “Escaping … [Read more...] about Minding the gap to take the frustration out of fractions