As an associate professor in the School of Hospitality and Agricultural Leadership at Missouri State University, Barreda uses consumer research to help independent hoteliers navigate the market. “My research is theoretical, but it’s also very practical. It needs to be,” he said. “Academics are operating in a theoretical sense, a different time frame. Hoteliers are … [Read more...] about More than Room and Board: What hoteliers offer versus what consumers perceive they want
"When I told him I was coming back to teach at Missouri State, he said to make sure that the students understand what the industry is really about, because it is a challenging industry," said Hein. Hein took this advice to heart and early on was interested in how to improve her own teaching and abilities in the classroom. In 2008, she began developing a program review … [Read more...] about Five-star service starts with a better curriculum