Narrative transportation is the result of a book you cannot put down. It’s the process where you start to relate to the character, imagine the setting and wonder: what will happen next? Can you experience that same feeling through advertisements? Marketers incorporate narrative transportation into their advertising to connect and persuade their consumers. Researchers … [Read more...] about Marketing with moving stories: A picture is worth a thousand words
These companies are cause-driven businesses, created to tackle social challenges while selling goods or services. As Nobel Peace Prize laureate Muhammad Yunus said, a social enterprise is, “The new kind of capitalism that serves humanity’s most pressing needs.” How do consumers feel? Social enterprises have been the focus of Dr. Josh Coleman’s research since he started his … [Read more...] about Businesses with a cause engage consumers
Known as returnable transport items (RTIs), these unsung heroes of the supply chain allow businesses to move goods efficiently and sustainably. While these plain looking containers may seem worthless, they are valuable reusable assets that hurt a company’s profits if they are lost, stolen or damaged. “Imagine a large brewery that distributes millions of kegs a year. If they … [Read more...] about Delving into the science of tracking