Along with the redesign a new color palette for the University’s marketing efforts is available. This will allow for a wider variety of color on Missouri State websites while still maintaining unity across the site and with printed publications.
In addition, with the launch of the new web design, a new maroon will be used. This maroon is the RGB match to the printed CMYK color. This maroon provides a warmer, richer look and allows graphics to be more easily shared between print publications and web designs.
The new maroon color:
|#5E0009||R:94 G:0 B:9|
The full color palette:
|#B9AB98||R:185 G:171 B:152|
|#DC9228||R:220 G:146 B:40|
|#FFEEBB||R:255 B:238 B187|
|#D9DA55||R:217 G:218 B:85|
|#788E1E||R:120 G:142 B:30|
|#0667AC||R:0 G:103 B:172|
|#00395A||R:0 G:57 B:90|
|#CCDEF0||R:204 G:222 B:240|
|#BEC0C2||R:190 G:192 B:194|
A few best practices for color palette usage on the web:
- These colors are not to be used for body text color, but can be used as headers.
- These colors will be in use across the entire Missouri State site, but the there is a specific emphasis in areas of recruitment.
- Use of tints and shades of these colors is acceptable.
- It is a good idea in terms of design to choose a few a colors to use consistently across your site. Without consistency your site can become overwhelming and look unprofessional. Use color as accents.
Finally, I’ve made available the RGB color palette file for use in Adobe programs. You can download this file and load it into your swatches palette.
Directions to loading a swatches file into your Adobe programs:
Download the zip file from this blog post to your computer and unzip the file. On your swatches pallet in Photoshop, click the drop down menu at the top right of the pallet. Choose “Load Swatches”.
Choose the file RGB-colorpalette.ase.
Download the zip file from this blog post to your computer and unzip the file. On your swatches pallet, click the drop down menu at the top right of the pallet. Choose “Open Swatch Library”. Choose the file RGB-colorpalette.ase. The swatch library will open in a new pallet.