Fire Engine Red (FER) — Missouri State University’s primary email marketing platform — has just released a series of mobile-optimized templates available out of the box and free of charge. With many stakeholders and active users of FER across multiple units and organizations on campus, this is a welcome addition as Missouri State continues to move toward a mobile mentality in regards to online marketing.

What does this mean?

Web and new media will be “kicking the tires” on these new templates to see how they can effectively be used within the University’s email marketing efforts and are leveraged in the long-term. In the meantime, active users of FER may begin using these templates in current and ongoing email marketing campaigns as appropriate.

Resources

FER has produced a short how-to video for general information about using these templates.

In addition, the following are great resources to help de-mystify mobile email and provide some best practices:

• Mobile stats for teens and more
• Email on mobile devices
• Designing mobile versions of email messages (more technical in nature)
• Ditch the “mobile version” of your email