Missouri State is known for its inspiring academics, warm community experience and unbeatable value. Students, faculty and staff tell the Missouri State story daily by using social media, wearing BearWear, posting photos and videos, creating websites, giving presentations and publishing printed materials.

To help the campus community represent MSU’s brand with consistency, the Division of Marketing and Communications has updated the Identity Standards and Marketing Toolkit websites.

Identity Standards

Missouri State’s Identity Standards include a specific and cohesive plan to effectively communicate the use of the University’s brand across all media including print, electronic and merchandise. Among the official standards are:

• The logo system
• Colors
• Licensing and trademarks
• Clothing and merchandise

Guidelines within the identity standards are University policy.

Marketing Toolkit

The marketing toolkit is a comprehensive collection of tools, templates and resources that help build Missouri State’s solid brand identity. When used, they create effective communications that elevate MSU, its colleges and its units.

From free templates, photos and electronic stationery to standard unit logos, the marketing toolkit is a one-stop shop for University-related promotions and daily communication projects.

The marketing toolkit requires a BearPass login to access.