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#GoMaroon on GIPHY

Missouri State has launched a brand partnership with GIPHY

June 28, 2016 by Web Strategy and Development

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Missouri State has launched a brand partnership with GIPHY, a search engine that allows people to search for and share GIFs on the internet.

Welcome Weekend

What are GIFs?

GIFs are animated images that loop endlessly. From a technical side, they are an image file type that stands for Graphics Interchange Format. They’re a great way to engage audiences on social media with an engaging visual component.

Why Missouri State uses GIFs

This is part of an effort to make MSU-branded assets readily available to the campus community (and the world). GIPHY provides a search engine that allows people to find GIFs featuring Missouri State campus activities, Boomer Bear and President Clif Smart.

How to access MSU GIFs

  • Go to the Missouri State GIPHY page or download the GIPHY app on the App Store or Google Play
  • Select the GIF you’d like to share
  • Tap or click the “Share” tab
  • Select the social media site you’d like to use

Alternatively, GIPHY is integrated with Twitter‘s GIF search engine, which is available on the Twitter app on mobile devices.

  • Select compose a new tweet
  • Tap the GIF button
  • Type “missouristate” in the search box
  • Select the GIF you’d like to share
  • Compose and send your tweet
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Filed Under: Social media, web strategy and development Tagged With: brand, new media, Social Media, web and new media

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