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#GoMaroon on GIPHY

Missouri State has launched a brand partnership with GIPHY

June 28, 2016 by Kevin Agee

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Missouri State has launched a brand partnership with GIPHY, a search engine that allows people to search for and share GIFs on the internet.

Welcome Weekend

What are GIFs?

GIFs are animated images that loop endlessly. From a technical side, they are an image file type that stands for Graphics Interchange Format. They’re a great way to engage audiences on social media with an engaging visual component.

Why Missouri State uses GIFs

This is part of an effort to make MSU-branded assets readily available to the campus community (and the world). GIPHY provides a search engine that allows people to find GIFs featuring Missouri State campus activities, Boomer Bear and President Clif Smart.

How to access MSU GIFs

  • Go to the Missouri State GIPHY page or download the GIPHY app on the App Store or Google Play
  • Select the GIF you’d like to share
  • Tap or click the “Share” tab
  • Select the social media site you’d like to use

Alternatively, GIPHY is integrated with Twitter‘s GIF search engine, which is available on the Twitter app on mobile devices.

  • Select compose a new tweet
  • Tap the GIF button
  • Type “missouristate” in the search box
  • Select the GIF you’d like to share
  • Compose and send your tweet
  • About the Author
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About Kevin Agee

Kevin Agee is a content strategist in the office of university communications. He promotes the university via social media and other online platforms.

  • Marketing and communications offices have new names - July 6, 2018
  • Social Media Kit: Spring 2018 Public Affairs Conference - March 27, 2018
  • Be smart on social: You’re one of us - February 27, 2018
  • Recap: Making Your Statement in a Digital World, Spring 2018 - February 26, 2018
  • Improve your digital marketing strategies Feb. 23 - February 14, 2018
  • Culture wins: Five mistakes that made us successful - October 10, 2017
  • Social Media Kit: Welcome Weekend 2017 - August 3, 2017
  • Social Media Kit: Summer 2017 #BearGrads - July 18, 2017
  • Social Media Kit: Spring 2017 #BearGrads - April 27, 2017
  • Recap: Making Your Statement in a Digital World – April 12, 2017 - April 12, 2017

Filed Under: Social media, web strategy and development Tagged With: brand, new media, Social Media, web and new media

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