Missouri State has launched a brand partnership with GIPHY, a search engine that allows people to search for and share GIFs on the internet.
What are GIFs?
GIFs are animated images that loop endlessly. From a technical side, they are an image file type that stands for Graphics Interchange Format. They’re a great way to engage audiences on social media with an engaging visual component.
Why Missouri State uses GIFs
This is part of an effort to make MSU-branded assets readily available to the campus community (and the world). GIPHY provides a search engine that allows people to find GIFs featuring Missouri State campus activities, Boomer Bear and President Clif Smart.
How to access MSU GIFs
- Go to the Missouri State GIPHY page or download the GIPHY app on the App Store or Google Play
- Select the GIF you’d like to share
- Tap or click the “Share” tab
- Select the social media site you’d like to use
Alternatively, GIPHY is integrated with Twitter‘s GIF search engine, which is available on the Twitter app on mobile devices.
- Select compose a new tweet
- Tap the GIF button
- Type “missouristate” in the search box
- Select the GIF you’d like to share
- Compose and send your tweet