Web Strategy and Development Blog

Social Media Kit: Spring 2018 Public Affairs Conference

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The Spring 2018 Public Affairs Conference theme is Sustainability in Practice: Consensus and Consequences. The conference will help all of us explore best practices for a sustainable future.

Key details

  • What: Public Affairs Conference
  • When: April 10-12, 2018
  • Where: Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required
  • All events are free and open to the public

Share your story

Help us discuss the Public Affairs Conference by sharing it on social media. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Follow Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. Share a photo from or quote about your experience

Visual Assets

Video

Live video

The university will live stream four conference events on YouTube.

Watch Ron Ireland plenary

Watch Brady Deaton plenary

Watch Majora Carter plenary

Watch Vivian Carter plenary

Facebook images

These images are cropped and ready to be your Facebook cover photo.

Students at a conference event for Facebook Students at a voter registration table for Facebook Students walking by colorful international flags for Facebook The Bronze Bear statue with international flags for Facebook

Twitter images

These images are cropped and ready to be your Twitter cover photo.

Students at a conference event for Twitter Students at a voter registration table for Twitter Students walking by colorful international flags for Twitter The Bronze Bear statue with international flags for Twitter

Instagram

Share these images on your Instagram account to share the Public Affairs Conference.

Students at a voter registration table for Instagram Students at a conference event for Instagram The Bronze Bear statue with international flags for Instagram Students walking by colorful international flags for Instagram

Sample social media posts

Sample tweets

  • Join the @MissouriState community for its Public Affairs Conference April 10-12. http://bit.ly/1HFHLnl #CitizenBear #SGF
  • What does it mean to live in a sustainable world? http://bit.ly/2mOlgNe #CitizenBear #SGF
  • These events at @MissouriState will help you become a more informed citizen. http://bit.ly/1BM0PvB #CitizenBear #SGF

Sample Facebook posts

Pair either of these suggestions with a photo from the Facebook section.

Improve your digital marking strategy at this free training

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Join us for a free half-day session about best practices for websites, blogs and social media. We’ll offer tips and tricks for online marketing and communications.

Making your statement in a digital world

You’ll learn practical strategies for managing websites, blogs and social media. We’ll answer questions like:

  • How do we repurpose our website and blog content and distribute it on social media?
  • What do users want my website, blog or social media to provide?
  • How do we become better strategic storytellers?
  • How can we utilize the newest features of the upgraded blog themes?
  • What are some tips and tricks we can use to make sure our site is accessible for all users?
  • How do we manage messaging on multiple social media channels?
  • What are some advanced strategies to increase our effectiveness on Facebook, Twitter
    and Instagram?
  • How can we best leverage photo and video content?
  • What can we do immediately to make our digital communications more strategic?

Key details

  • What: Making Your Statement in a Digital World, a free training session on websites and social media presented by Erika Brame and Kai Raymer
  • When: 1-5 p.m., Friday, Sept. 29.
  • Where: Karls Hall, room 102
  • Who: Open to faculty, staff and students who manage content for Missouri State University websites, blogs and social media platforms.
  • How: This event is free; registration though My Learning Connection is requested. Please feel free to bring your own laptop or tablet.

Recap: Making Your Statement in a Digital World – April 12, 2017

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We recently presented Making Your Statement in a Digital World, a comprehensive training session for Missouri State website, blog and social media managers.

The session was presented in two parts.

  • Part 1 focused on writing for blogs.
  • Part 2 dove deep into the social media universe and discussed strategies for storytelling and audience engagement across a variety of platforms.

Missouri State students

Key takeaways

Blogs

  • A blog is a great place to build a relationship with your audience.
  • Use headers, images and quotes to flesh out your blog and make it easier for your audience to read.
  • Use classic storytelling tools, like perspective, conflict and tension, to create blog posts that resonate with your audience.
  • A blog makes a great content repository. Consider using blog posts for the most in-depth version of your news and events and distributing shorter variations of the post across your social media channels.

Social media

  • Good social media is interactive and unpretentious and should look effortless — even though good social media management requires a lot of effort.
  • Don’t dive into every social media channel at once. Pick ones that help meet your strategic communication goals.
  • When deciding whether to take on a new social media channel, analyze whether it’s a good fit for your goals, target audience and current resources.
  • Identify the ideal audience member for your social media. Get specific with the details; even consider giving that person a name. This will make it easier to create conversational, personal social posts.

Access the presentation

Brand banners

Facebook

  • Use Facebook Pages to share your organization’s story and connect with your fans.
  • Facebook Pages help you become
    • Discoverable
    • Connected
    • Timely
    • Insightful
  • That it’s social media’s biggest platform is a benefit for reach, but a challenge for organizations to acquire attention.
  • Promote transparency. Allow anyone to publish to your page or tag you in photos.
  • Post videos directly to Facebook to boost your posts’ reach.

Twitter

  • Act like your own biggest fan.
  • Always respond to questions and concerns from your audience.
  • Focus on linking to mobile-friendly content.
  • Think about your voice. An institution does not have to sound institutional.
  • Use precise university-branded hashtags.
    • #MSUBears (athletics)
    • #GoMaroon (student engagement, traditions, etc.)
    • #BearGrads (commencement)
    • #CitizenBear (public affairs)
    • #BearsHomecoming (homecoming)

Visual Platforms

  • Visual content captures our attention more quickly than text.
  • Use Instagram if your organization lends itself to visual storytelling, but note the platform focuses on consumption, not interactivity.
  • YouTube reaches more 18-49-year-olds than any cable network in the United States.
  • However, there’s no formula for making a video go viral.
  • Use aggregators to combine cross-platform posts around a theme or hashtag.

A student walks to class

Access the presentation

Join us for free training about digital marketing

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Join us for a free half-day session about best practices for websites, blogs and social media. We’ll offer tips and tricks for online marketing and communications.

Taking picture with phoneMaking your statement in a digital world

You’ll learn practical strategies for managing websites, blogs and social media. We’ll answer questions like:

  • How do we repurpose our website and blog content and distribute it on social media?
  • What do users want my website, blog or social media to provide?
  • How do we become better strategic storytellers?
  • How do we manage messaging on multiple social media channels?
  • What are some advanced strategies to increase our effectiveness on Facebook, Twitter
    and Instagram?
  • How can we best leverage photo and video content?
  • What can we do immediately to make our digital communications more strategic?

Key details

  • What: Making Your Statement in a Digital World, a free training on websites and social media presented by Erika Brame and Kevin Agee
  • When: 8:30 a.m. – 12:30 p.m., April 12
  • Where: Duane G. Meyer Library, Room 010-B
  • Who: Open to faculty, staff and students who manage content for Missouri State websites, blogs and social media platforms
  • How: This event is free; registration though My Learning Connection is requested. Please feel free to bring your own laptop or tablet.

Missouri State seeks full-time new media specialist

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Apply now

We’re looking for a smart, creative individual to join the web and new media team.

Responsibilities

  • Manages the academic website redesign projects
  • Works to ensure that assigned websites and social media content, branding and marketing messages are created, maintained, updated and evaluated for effectiveness and efficiency
  • Uses invention, imagination, originality and talent to write and edit content for assigned websites and other electronic applications
  • Facilitates the achievement of departmental goals and objectives through public relations activities and contributes to various print materials

Select projects

The new media specialist contributes to a variety of university projects:

Biology website
Academic department homepages
Master of Professional Studies website
Academic program websites
Websites in mobile view
Mobile best practices
Andrew Shaughnessy
Feature and profile writing
Public Affairs Convocation
Digital promotion, coverage of signature events

Application instructions

Starting salary: $31,932-36,330 annually. Pay grade: 42.

Group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.

Visit the complete job posting

Desired skills and experience

Education

A Bachelor’s degree in marketing, communications, public relations, journalism or a related area is required.

Experience

Either one year work experience in a professional position in a public relations environment or a minimum of three semesters experience in a part-time position in a similar professional setting is required. Work experience in higher education is preferred.

Skills

Excellent verbal and written communication skills are required, including writing and/or editing experience with print and electronic media. Knowledge of basic content management software and strong proofreading and editing skills are required. Organizational and planning skills are required. Knowledge of word processing and social media applications are required. Supervisory experience is preferred. Knowledge of database and/or spreadsheet applications is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other

The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges are required.

Successful candidates must be committed to working with diverse student and community populations. Employment will require a criminal background check at University expense.

EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity Employer and Institution