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Social Media Kit: Missouri State Way and United Way Campaigns

2016-10-06 by

msuwayblog2016

In the spirit of our Public Affairs mission and collaborative atmosphere, The United Way Campaign and The Missouri State Way Campaign are a combined effort on the Missouri State campus.

Our Missouri State Way Campaign is an opportunity for faculty and staff to support areas of the university. It’s an internal effort specifically focused on the participation of the campus community. All donations, regardless of amount or designation, made by faculty and staff during the fiscal year (July 1 to June 30) count toward the Missouri State Way giving total.

Key details

What: MSU Way and the United Way Campaigns
When: October 5 – November 4, 2016
Where: Missouri State University and Springfield community
Who: Current and retired Missouri State faculty and staff
How: Support Missouri State and the Springfield community

  • Give to Missouri State by making a one-time gift, returning the pledge form, enrolling in payroll deduction, or leave your legacy through bequests and estate planning.
  • Return your United Way pledge form in campus mail to Tami Reed, Internal Audit.

Share your story

The reasons faculty and staff members choose to give are as unique and personal as each individual. Join in the social conversation by sharing your story.

Make your post social media savvy

  • Tag your post with the official Missouri State Way hashtag: #MSUWay
  • Whenever possible tag Missouri State University or @missouristate
  • When applicable, tag Missouri State University Foundation or @FoundationMSU. @UnitedWayOzarks or United Way of the Ozarks
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF
  • Your participation supports our public affairs mission. Use the hashtags #CitizenBear, #givingback, or #LiveUnited whenever possible.
  • To provide a link for more information use http://www.missouristatefoundation.org/facultystaffcampaigns.html
  • When you attend the celebration luncheon, share a photo or quote about your experience.

Visual assets

Facebook images

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Public Affairs statue  lab

Faculty member  classroom

Twitter images

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Public Affairs statue  lab

faculty member  classroom

Instagram

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Public Affairs statue  lab  faculty member  classroom

Sample social media posts

Sample Tweets

  • Give and RSVP for Nov. 4 #MSUWay & @UnitedWayOzarks Celebration Lunch! Free lunch and prizes! http://bit.ly/2dGX7iY
  • Thank you for making a difference in our campus and community! #MSUWay @UnitedWayOzarks #CitizenBearhttp://bit.ly/2dGX7iY
  • Oct. 28 is the last day to give & RSVP for 11/4 #MSUWay & @UnitedWayOzarks Celebration Luncheon! Prize drawing!http://bit.ly/2dGX7iY
  • You can choose any area of @MissouriState to support that is important to you! http://bit.ly/2dGX7iY
  • Join the @MissouriState Way and Make Your Missouri Statement! #MSUWay http://bit.ly/2dGX7iY

Sample Facebook posts

  • Missouri State University faculty and staff are invited to the MSU Way and United Way of the Ozarks Celebration Luncheon in the PSU Ballroom at noon on November 4! It’s a free lunch and we will be giving away some fabulous prizes to participants and attendees. Yes, that’s right – there are some great prizes that you must be present to win!  #MSUWayhttp://bit.ly/2d19oUW
  • Join the Missouri State Way Campaign! Give and make your Missouri Statement through a one-time gift, payroll deduction, or leave your legacy through bequests and estate planning. #MSUWay http://bit.ly/2d19oUW

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Filed Under: Social media, Social media kit Tagged With: campaign, development, msu way, united way, web strategy and development

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