Web Strategy and Development Blog

Social Media Kit: Spring 2018 Public Affairs Conference

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The Spring 2018 Public Affairs Conference theme is Sustainability in Practice: Consensus and Consequences. The conference will help all of us explore best practices for a sustainable future.

Key details

  • What: Public Affairs Conference
  • When: April 10-12, 2018
  • Where: Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required
  • All events are free and open to the public

Share your story

Help us discuss the Public Affairs Conference by sharing it on social media. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Follow Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. Share a photo from or quote about your experience

Visual Assets

Video

Live video

The university will live stream four conference events on YouTube.

Watch Ron Ireland plenary

Watch Brady Deaton plenary

Watch Majora Carter plenary

Watch Vivian Carter plenary

Facebook images

These images are cropped and ready to be your Facebook cover photo.

Students at a conference event for Facebook Students at a voter registration table for Facebook Students walking by colorful international flags for Facebook The Bronze Bear statue with international flags for Facebook

Twitter images

These images are cropped and ready to be your Twitter cover photo.

Students at a conference event for Twitter Students at a voter registration table for Twitter Students walking by colorful international flags for Twitter The Bronze Bear statue with international flags for Twitter

Instagram

Share these images on your Instagram account to share the Public Affairs Conference.

Students at a voter registration table for Instagram Students at a conference event for Instagram The Bronze Bear statue with international flags for Instagram Students walking by colorful international flags for Instagram

Sample social media posts

Sample tweets

  • Join the @MissouriState community for its Public Affairs Conference April 10-12. http://bit.ly/1HFHLnl #CitizenBear #SGF
  • What does it mean to live in a sustainable world? http://bit.ly/2mOlgNe #CitizenBear #SGF
  • These events at @MissouriState will help you become a more informed citizen. http://bit.ly/1BM0PvB #CitizenBear #SGF

Sample Facebook posts

Pair either of these suggestions with a photo from the Facebook section.

Social media kit: Fifth annual Missouri Public Affairs Hall of Fame

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The state of Missouri will soon be honoring some of its finest citizens for their outstanding work for the betterment of others through the Missouri Public Affairs Hall of Fame.

The fifth class of honorees in the Hall of Fame — Peter Herschend, Jean Carnahan, Phyllis Washington, General John J. Pershing and Lane McConnell — are set for induction on April 13, 2018. The induction ceremony and banquet is open to the public, but guests must purchase tickets to attend.

You can show your support for these outstanding individuals by spreading the word about the Missouri Public Affairs Hall of Fame and its honorees.

Key details:

What

Missouri Public Affairs Hall of Fame dinner and induction ceremony

When

April 13, 2018, 6-8 p.m.

Where

White River Conference Center in Springfield, Missouri

Who

The dinner and induction ceremony is open to the public, but guests must purchase tickets to attend. The honorees set for induction into the Hall of Fame are Peter Herschend, Jean Carnahan, Phyllis Washington, General John J. Pershing and Lane McConnell.

Tickets

$40 per person. You can purchase tickets online.

Share your story

Help us spread the word about the Missouri Public Affairs Hall of Fame through social media.

We encourage you to join the online conversation about the Hall of Fame by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #ShowMeCitizens

Make your post social media savvy

Photos

The following photos are available for your use:

Landscape crop

Square crop

Sample social media posts

Sample tweets:

Sample Facebook posts:

Sharing about the Missouri Public Affairs Hall of Fame on Facebook allows for some additional customization.

  • Example 1
    • Post text: Join fellow Missourians in honoring five outstanding #ShowMeCitizens at the Missouri Public Affairs Hall of Fame April 13, as we induct Peter Herschend, Jean Carnahan, Phyllis Washington, General John J. Pershing and Lane McConnell.  http://bit.ly/2jHOF2018
  • Example 2
  • Example 3
    • Post text: Celebrate the induction of Jean Carnahan into the Missouri Public Affairs Hall of Fame on April 13. Carnahan is the the first female in Missouri history to serve in the U.S. Senate. http://bit.ly/2HOFCarnhan
  • Example 4
    • Post text: Join the Missouri Public Affairs Hall of Fame in recognizing Phyllis Washington for her work improving education for students in Kansas City. #ShowMeCitizens http://bit.ly/2HOFWashington
  • Example 5
  • Example 6
    • Post text: Celebrate the life and military career of General John J. Pershing who was largely credited with the success of World War I by President Woodrow Wilson. #ShowMeCitizens http://bit.ly/2HOFPershing

Social Media Kit: Fall 2017 #BearGrads

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Missouri State University’s fall 2017 commencement ceremonies will take place at 10 a.m. and 1:30 p.m. Friday, Dec. 15, 2017 at JQH Arena.

Share your story

Help us celebrate #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Share your experience with us by tagging Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to http://www.missouristate.edu/commencement/fall-2017-commencement.htm
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.
  • Follow the #BearGrads conversation on Tagboard

Visual assets

Live video

Snapchat

Look for our #BearGrads geofilter on Snapchat Dec. 15 in Hammons Student Center and JQH Arena.

Commencement Snapchat geofilter example

Facebook timeline photos

Spring commencement Facebook photo Spring commencement Facebook photo Spring commencement Facebook photo Spring commencement Facebook photo

Twitter timeline photos

Spring commencement Twitter photoSpring commencement Twitter photo Spring commencement Twitter photo Spring commencement Twitter photo

Instagram photo

Spring commencement Instagram photo

GIFs

Download and share GIFs from Missouri State’s GIPHY channel.

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at YouTube #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • Explore what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Social Media Kit: Public Affairs Convocation 2017

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Grow foods, grow minds, grow communitiesThe Good Food Revolution book cover

As if being a professional basketball player and corporate sales leader wasn’t impressive enough, Will Allen can now add MacArthur “Genius” Grant winner, author and CEO to his resume. Allen not only founded Growing Power Inc., he is also known as one of the preeminent agriculture and food policy thinkers of our time.

Allen wrote “The Good Food Revolution” to share his story and discuss how his grassroots movement is changing the way the country eats. Allen believes that we must have healthy food systems in order to have healthy communities.

He will address the Missouri State University and Springfield communities at the 2017 Fall Convocation.

Key detail

Share the story

Help us spread the word about this event to the Missouri State and local communities by sharing it on social media. If you are at the event, we want to hear about your experience!

We encourage you to join the conversation during the Public Affairs Convocation by posting about it on social media. Tag your posts with the official Missouri State Public Affairs hashtag: #CitizenBear

Make your post social media savvy

Photos

The following photos are available for your use. Please be sure to credit the photographers in your post.

Facebook

Will setting by garden
Photo credit: Joe Picciolo
Photo credit: Jennifer Picciolo

Twitter

Will setting by garden
Photo credit: Joe Picciolo
Will Allen in community garden
Photo credit: Jennifer Picciolo

Instagram

Will sets by plants in garden
Photo credit: Joe Picciolo
Will holding worms
Photo credit: Jennifer Picciolo

Video

The following video is available for your use:

Sample tweets

Sample Facebook posts

Example 1

  • Post: Missouri State freshmen are reading “The Good Food Revolution,” the story of Will Allen’s journey of changing the way our nation eats. Allen will speak to our community on Nov. 2.
  • URL: bit.ly/1GEF5FT

Example 2

  • Post: Urban farming pioneer and MacArthur “Genius” Grant winner Will Allen will join us for a free, public event about his book, “The Good Food Revolution.”
  • URL:  bit.ly/1GEF5FT

Social Media Kit: Homecoming 2017 – Welcome Home

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Missouri State University alumni, students, faculty, staff and friends are invited to celebrate MSU and all things maroon and white at Homecoming 2017. We’ve created a social media kit to help you share the event with your family and friends.

Key details

  • What: Homecoming 2017 – Welcome Home
  • When: Oct. 27-28, 2017
  • Where: Across campus and in downtown Springfield
  • Who: Missouri State University alumni, students, faculty, staff and community members
  • Sponsors: The Alumni Association and Student Homecoming Committee

Main events:

Share your story

Help us spread the word about Homecoming to the Missouri State and local communities by sharing it on social media.

We encourage you to join the online conversation by posting on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #BearsHomecoming

Homecoming related social media content posted with #BearsHomecoming will be aggregated and featured through Tagboard. To be featured, users need to:

  • Post to a public account on Facebook, Twitter, Instagram, Google+, or Flickr
  • Include the hashtag #BearsHomecoming

Make your post social media savvy

Tagging tips

Other tips:

  • When you post to Facebook, boost your status update by sharing it with a photo. Nothing beats a first-hand perspective!
  • If you attend a Homecoming event, consider sharing a photo from or quote about your experience.
  • You can update your profile and cover photos with the Homecoming logo.

Visual assets

Facebook timeline photos

Twitter timeline photos

Instagram

Twitter profile photos

Facebook profile/cover photos

 

Sample social media posts

Sample tweets

  • Join @MarooNation and @MoStateHC2017 in this year’s theme: Every Bear, Everywhere #BearsHomecoming #SGF
  • The Welcome Home Party is THE place to start your maroon and white weekend with fellow alumni: http://bit.ly/BearsParty
  • Celebrate #BearsHomecoming and enjoy specials at participating #downtownsgf businesses with Bears on the Square: http://bit.ly/BearsOTS  #SGF
  • Five hundred twenty five thousand six hundred minutes… http://bit.ly/BearsRent #BearsHomecoming  Oct. 27-28 at @HammonsHall.
  • Join us for breakfast w/ @MSU_Boomer and take home a picture with the best mascot in the MVC #BearsHomecoming: http://bit.ly/BfastBoomer
  • Let’s cover JQH Parkway in maroon and white during #BearsHomecoming Parade Oct. 28 at 9 a.m. #SGF: http://bit.ly/BHPArade
  • Tailgate w/ #MSUBears fans and prepare to cheer on @MOStateFootball in @BearfestVillage at 11 a.m. #BearsHomecoming: http://bit.ly/BFV1llage
  • Bring the kids to @BearfestVillage and check out the Family Zone north of McDonald Arena #BearsHomecoming: http://bit.ly/BFV1llage
  • Cheer @MOStateFootball on against the Sycamores Oct. 28 at 2 p.m. in Plaster Stadium. Tix: http://bit.ly/BHFootball #BearsHomecoming #MSUBears

Review our steps for turning a link into a tweet.

Facebook event

Homecoming 2017 has an associated Facebook event; please link to the Facebook event page when appropriate. And don’t forget to join and share on your pages.

Sample Facebook posts

Sharing about Homecoming on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1
Example 2
  • Headline: Enjoy a family-fun morning including breakfast, a meet and greet with Boomer and get your own family portrait with him on Oct. 28 ‪#‎BearsHomecoming
  • URL: http://bit.ly/1Pa3XfP
Example 3
Example 4