Web Strategy and Development Blog

Redesigned Doctor of Pharmacy website: Connecting one program at two schools

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The redesigned doctor of pharmacy website recently launched. It’s the latest outcome of the Academic Website Project.

Academic websites have a tremendous influence on the college search process. Redesigns provide new content, design and photo/video elements.

Three specific areas we targeted for improvement on pharmacy were:

Content

Top part of Doctor of Pharmacy's Admission and Application Requirements page.
The admission and application requirements page details how students qualify for, and apply to, the program.

The previous pharmacy website only had a handful of pages. We built the new site from the ground up, which meant creating and formatting content for pages like:

Most users access a website to solve a problem.

Creating these pages helped answer crucial questions such as how to apply and how to finish the program, and how to get financial help.

Through reverse transfer, you can even complete your Missouri State bachelor’s degree while you’re in the program.

We kept duplicate content to a minimum. Most links refer back to the UMKC website, which lessens the chances for content becoming outdated.

Clarity

Details about collaborative program on Doctor of Pharmacy homepage.
The intro message on the Doctor of Pharmacy website notes that it’s a collaborative program.

Pharmacy is a collaborative program between the University of Missouri-Kansas City (UMKC) and Missouri State.

You’re part Kangaroo, part Bear.

You take UMKC pharmacy courses at the Missouri State site in Springfield. UMKC provides the scholarships and financial aid.

You have access to Missouri State student resources and services, but you end up with a UMKC Doctor of Pharmacy (PharmD) degree.

We wanted to make this unique partnership clear throughout the site.

Multimedia

The Careers and Outcomes page includes a video detailing what you can do with a pharmacy degree.

We shined a new light on the program with photo sessions, video packages and Spotlight stories.

Photos of students in the Doctor of Pharmacy program.
New photography highlights degree options and where graduates of the program can work.

Site credits

  • Project lead and content: Kai Raymer, content strategist in web strategy and development
  • Photography: Kevin White and Jesse Scheve, visual media
  • Videography: Carter Williams, student videographer in web strategy and development
  • Design: Veronica Adinegara, senior graphic designer in editorial and design services
  • Editors: Sara Clark, director in web strategy and development and Andrea Mostyn, director of university communications
  • Implementation: Student coders Alyson Jones and Nikki Jenkins along with Brian Heaton, content management programmer/analyst in web strategy and development
  • Client: Paul Gubbins, Associate Dean Vice Chair and Professor of UMKC School of Pharmacy