Missouri State University
Arts & Letters Expressions
An online publication for the alumni and friends of the College of Arts and Letters

COM Week 2017 features distinguished researchers and alumni

Communication Week is a signature event for Missouri State University’s Department of Communication. It focuses on highlighting communication teaching and research, as well as bringing together students, alumni and community members to network. This year, the week-long event themed “Make Your Missouri Statement” will take place on campus from Feb. 21-24. Dr. Shawn Wahl, Missouri […]

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Statement on Ozarks Celebration Festival

Message from the Dean

We are honored that the Ozarks Celebration Festival has been a tradition on the Missouri State campus for the past 20 years. We regret that due to diminished state funding to the university, the festival has been cut from the budget and will not continue.

For two decades, the contributions of artisans, performers, students and volunteers helped make the festival a success. We are thankful for the support of generous sponsors and for the community’s warm reception of the festival.

Missouri State’s commitment to preserving and celebrating Ozarks culture and history continues through scholarship, archives, events and curricular programs.

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Life in the Ozarks for African-Americans: From 1906 to today

On April 14, 1906, racial tensions reached a tipping point in the Queen City of the Ozarks. Mob rule and violence ensued, and the lynching that occurred in Park Central Square on the eve of Easter Sunday became a permanent mark on the history of the Ozarks. In the aftermath of the catastrophe, many African-Americans […]

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All-College Presentation: Communications goals and copyright issues

Lucie Amberg
New COAL communications specialist Lucie Amberg

I recently presented at the COAL All-College Meeting. Since it was my first time to meet with COAL, I provided an overview of my role in the college and also addressed some common questions about copyright issues.

Key points from the presentation

Communications overview

  • Marketing and communications activities support the following goals: raising the profile, recruitment of students, retention of students.
  • Events, programs, awards, outcomes, opportunities and experiences may all form the basis of content that supports these goals.
  • There are many methods we can use to tell the COAL story, including:
    • Creating and distributing content through our own platforms (traditional, digital, social)
    • Sharing our content with external distributors
    • Recommending COAL sources and stories to external content creators
    • Sharing external content that is relevant to our audiences
  • In order to design successful promotions, we need to know the following information:
    • What is the goal? Is there a specific call to action? What does success look like?
    • Who is the target audience?
    • What are our available resources?
  • Please reach out to me with content ideas. I’ll want to know your thoughts about audiences and goals, and if there are unique resources available for the project, please let me know that as well.

Copyright guidelines

  • The university copyright policy is available through the policy library and on the provost’s website.
  • Individuals are responsible for adherence to the university’s copyright policy.
  • The policy mentions three ways to address copyright requirements:
    • The legal principle of “fair use”
    • Permission of the copyright holder
    • Licensing the use of copyright-protected material
  • Students own the intellectual property rights to their papers and projects.
  • Specific questions may be directed to Rachael Dockery, general counsel, or Jeff Mitchell, assistant general counsel. When in doubt, please ask!

Access the presentation

All-College Meeting Presentation – 1-24-2017

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